CAPITULO III: LAS TRADUCCIONES Y EL OSCE
3.2 La regulación de las traducciones ante el Osce
3.2.3 Consecuencias
A successful port operator, like a successful player in a business game, must be well prepared to constantly meet both the existing desires and adopt the coming new roles in order to cope with the changing market environment (Notteboom and Winkelmans, 2001). Attention has to be paid to the competi-tion of the port in new environments in restructured markets (Heaver et al., 2000) including end-to-end services, pendulum visit lanes (Notteboom,
2005), and hub-feeder/spoke networks (Hayuth and Fleming, 1994). A proper integration of any player in shipping and port economics needs to cope with the recent challenges in globalization and supply-chain management (see, e.g.
Wang and Cullinane, 2006). As mentioned by McCalla et al. (2005), it is the growth of transhipment that drives the most important developments in port traffic and facilitates the selection of hub ports. It is even speculated that more and more ports could lose existing positions as hub ports until finally only very few mega hubs survive (Payer, 1999 and De Monie, 2001; Baird, 2005).
5 C O N C L U S I O N S
Shippers are discovering that in today’s ever-changing liner industry the question is not where your cargo is but who is carrying it. Furthermore, the carriers are paying more attention to who the port operator is together with the location of the port. As a result, port operators should take into account those shippers’ and carriers’ desires, improve their handling services by vertical and horizontal cooperations to increase customers’ satisfactions and loyalties as much as possible by means of restructuring their service processes, manage-ment information systems, etc. Based on related background that we have provided in this chapter our exposition may also be seen as a research outline when discussing the shipping industry as well as port economics. One of the further research directions could be the social status effect on the cooperation among the port operators. Similar to the effects on shipping alliances this factor could affect the relationship, negotiation and development of port cooperations as well. While this chapter cannot be comprehensive enough to touch all possible issues in-depth, we strongly believe that the thoughts as well as the pointers to appropriate literature and the references therein can serve as a helpful entry into this field of research with important real-world implications.
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