This chapter mainly introduces literature reviews on product placement and mass consumption. Factors, efficacy, impacts and ethics of product placements are demonstrated. Meanwhile, development circumstance, patterns and impacts of mass consumption are illustrated so that readers can have basic understanding about product placement and mass consumption. Through this chapter, researcher finds out that mass media is an effective marketing tool for promoting products in modern consumerism society. However, with increasing availability of mass medias, it is necessary for marketers to select the most suitable mass media channel and reach target consumers more rapidly and effectively.
References
Akamatsu,Kaname,(1961)"A theory of unbalanced growth in the world economy" in Journal of Weltwirtschaftliches archive, Vol.86,pp.196-217
Anonymous,(2006) "The Ethics of Product Placement" Available at: http://ewasserman.com/2006/08/03/the-ethics-of-product-placement/ (Accessed on 16 March 2013)
Aoyagi-Usui,M.,(2001)"An analysis of pro-environmental behavior and
environmental values" in Journal of Society of Environmental Sciences,Vol.3,No.2, pp.15-18
Bell, J., (2010) Doing your Research Project: A Guide for First- Time Research in Education, Health and Social Science(5th Edt). Maidenhead: Open University
Berger, I.E., & Corbin, R.M., (1992) “Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviors” in Journal of Public Policy and Marketing, Vol. 11, No.2, pp. 79-89
Bourdieu,Pierre,(1998)Die feinen Unterschiede. Frankfurt: Kritik der
gesellschaftlichen
Borgmann, Albert,(2000)"The moral complexion of consumption" in Journal of Consumer Research,Vol.26,No.10, pp.21-418
Burman, E., (1997) “Minding the gap: positivism, psychology, and the politics of qualitative methods” in Journal of Social Issues, Vol.53, No.4, pp. 785-801
Cova,Bernard,(1997)"Community and consumption: towards a definition of the 'linking value' of products or services" in European Journal of Marketing,Vol.31,No.4,pp.297-316
Commercialalert.org,(2011) "Over-the-Top Product Placements" Available at: http://www.commercialalert.org/issues/culture/product-placement/over-the-top-produ ct-placements
(Accessed on 16 February 2013)
Chris Thilk,(2006) "Comic books the next frontier for product placement" Available at:
http://www.adjab.com/2006/04/19/comic-books-the-next-frontier-for-product-placem ent/
(Accessed on 16 February 2013)
Damon Churchwell,(2012)"Industry Analysis: Entertainment" Available at: http://www.valueline.com/Stocks/Industry_Report.aspx?id=7240
(Accessed on 15 January 2013)
David F.M., Grahame R.D., Pamela D.M.,(1989),"Consumer Types, Social Influence, Information Search and Choice", in Journal of Advances in Consumer Research Vol.16,No.8, pp.137-143
Denzin, N., Lincoln, Y., (2000) Handbook of qualitative research. London: Sage Publications Ltd.
Erika Brown,(2006) "Product placement on the rise in video games " Available at: http://www.nbcnews.com/id/13960083/ns/technology_and_science-tech_and_gadgets /t/product-placement-rise-video-games/#.UR8Z8_I72Y4
Erik, (2012)"Audi's unintentional product placement in Fifty Shades of Gray" Available at:
http://brandsandfilms.com/2012/08/audis-unintentional-product-placement-in-fifty-sh ades-of-gray/
(Accessed on 16 February 2013)
Erik, (2010) "The future of product placement in music videos" Available at:
http://brandsandfilms.com/2010/07/the-future-of-product-placement-in-music-videos/ (Accessed on 16 February 2013)
Falkow,S.,(2000)"PR Trends 2010: Branded Content" in The Proactive Report. Available at:
http://proactivereport.com/c/pr/pr-trends-2010-branded-content/ (Accessed on 15 January 2013)
Follmi,R.,J.Zweimuller,(2006)"Income distribution and demand-inducde innovations" in Review of economic Studies,Vol.73,No.2,pp.941-960
Friedman,R.,Zimmer,M.R.,(1988)"The role of psychological meaning in advertising" in Journal of Advertising,Vol.17,No.1,pp.31-40
Fishbein, M., & Ajzen, I., (1975) Belief, attitude, intention and behavior: An introduction to theory and research. MA: Addison Wesley
Frederikson, LG., Chamberlain, K., Long, N., (1996) “Unackowledged casualities of the Vietnam was, experiences of partners of New Zealand veterans” in Journal of Qualitative Health Research, Vol.6, No.1, pp. 49-70
http://lists.essential.org/pipermail/commercial-alert/2001/000092.html (Accessed on 16 February 2013)
Galician, M., (2004) Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. London: Sage Publications
Goldman,A.,(1977)"Consumer knowledge of food prices as an indicators of shopping effectiveness" in Journal of Marketing, Vol.41,No.1,pp.67-75
Hutcheson, G.D., & Moutinho, L., (1998) “Measuring preferred store satisfaction using consumers choice criteria as a mediating factor” in Journal of Marketing Management, Vol.14, No.7, pp. 705-720
Hannerz,Ulf,(1992)Cultural complexity. New York: Columbia University Press
Huberman,B.,Wu,F.,(2007)"Novelty and collective attention" in Journal of Proceeding of the National Acedemy of Science, Vol.105,No.13,pp.105-119
Huberman, M., Miles, M., (2002) The qualitative researcher’s companion. London: Sage Publications Ltd.
Jake Pitt,(2008) "Why Product Placement is the Future of Blogging" Available at: http://www.marketingpilgrim.com/2008/03/why-product-placement-is-the-future-of-b logging.html
(Accessed on 16 February 2013)
Jane,(2006) "Product Placement in Books" Available at:
http://dearauthor.com/features/letters-of-opinion/product-placement-in-books/ (Accessed on 16 February 2013)
Jovanocis,Boyan, Saul L.,(1989)"Entry, exit and diffusion with learning by doing" in Journal of American Economic Review, Vol.79,No.4,pp.690-699
Justin Thompson, (2011) "6 Music Videos With Obvious Product Placement" Available at:
http://socialitelife.com/6-music-videos-with-obvious-product-placement-02-2011 (Accessed on 16 February 2013)
Jones,C.I.,P.M.,Romer(2010)"The new Kaldor facts: Ideas, institutions, populations
and human capital" in American Economic Journal
Macroeconomics,Vol.2,No.1,pp.224-245
Koberger, Vera,(1990) Product placement, Sponsoring, Merchandising: Die Zunahme indirekter Werbung bei den offentlichen rechtlichen Fernsehanstalten seit der Konkurrenz mit kommerziellen Anbietern. Munster: Medien & Kommunikation Press
Kotler, P., Wong, V., Saunders, J., Armstrong, G., (2008) Principles of marketing(5th Edt.). Harlow: FT Prentice Hall
Kieran Turner-Dave,(2012) "Product placement in ‘Skyfall’ is nothing new to James Bond films" Available at:
http://blogs.independent.co.uk/2012/11/08/product-placement-in-skyfall-is-nothing-to -james-bond-films/
(Accessed on 16 February 2013)
Kay,T.,(2012)"The Ethics of Product Placement in Television" Available at: http://yourbusiness.azcentral.com/ethics-product-placement-television-11974.html (Accessed on 16 March 2013)
Lindquist, J.D., (1974) “Meaning of image: A survey of empirical and hypothetical evidence” in Journal of Retailing, Vol.50, No.4, pp.29-38
Lucas,Robert E.Jr.,(1993)"Making a miracle" in Journal of Econometrica, pp.251-272
Laurie Boris, (2012) "Product Placement in Books?" Available at:
http://www.indiesunlimited.com/2012/12/04/product-placement-in-books/ (Accessed on 16 February 2013)
Lord,K.R.,Gupta,P.B.,(2010)"Response of buying-center participants to B2B product placements" in Journal of Business & Industrial Marketing, Vol.25, No.3, pp.188
La Ferle,C.,Edwards,S.M.,(2006)"Product placement" in Journal of Advertising, Vol.35, No.4, pp.65-87
Matsuyama,Kiminori,(2000)"A ricardian model with a continuum of goods under nonhomothetic preferences: demand complementarities, income distribution and north-south trade" in Journal of Political Economy, Vol.2,No.1, pp.13-18
Matsuyama,Kiminori,(1991)"Agricultural productivity, comparative advantage and economic growth" in Journal of Economic Theory, Vol.58,pp.317-334
Myers, Michael,D.,(1997) “Myers, Qualitative research in information systems” in Journal of MIS Quarterly, vol.21, No.2, p.241-242
Matsuyyama,K.,(2002)"The rise of mass consumption societies" in Journal of Political Economy,Vol.11,No.2,pp.1035-1070
Mike Elgan,(2008) "Why Online Product Placement Is a Good Thing" Available at: http://www.datamation.com/columns/executive_tech/article.php/3772091/Why-Onlin e-Product-Placement-Is-a-Good-Thing.htm
(Accessed on 16 February 2013)
Mead,G.H.,(1956)On social psychology. Chicago: University of Chicago Press
Miller,D.,(1987)Material culture and mass consumption. Oxford: Blackwell
Moscovici,S.,(1981)"On social representation" in J.P.Forgas(Ed.)Social cognitions: perspectives on everyday uniderstanding. London: Academic Press
Malikhao,P.,& Servaes,J.,(2011)"The media use of American youngsters in the age of narcissism: Surviving in a 24/7 media shock and awe-distracted by everything" in Journal of Telematic & Informatics,Vol.28,No.7,pp.14-19
Mead, George,H.,(1934) Mind, self, and society. Chicago, IL: University of Chicago Press
Mandese, J., (2006) “When product placement goes too far” in Journal of Broadcasting and Cable, Vol. 136, No.1, pp. 12
Nava,M.,(1991)"Consumerism reconsidered: buying and power" in Journal odf Cultural Studies,Vol.5,No.2,pp.73-157
Newell,J.,Salmon, C.T.,Chang, S.,(2006)"The hidden history of product placement" in Journal of broadcasting & electronic media, Vol.50, No.4, pp.575-594
Panda,T.K.,(2004)"Consumer response to brand placements in filims role of brand contruity and modality of presentation in bringing attitudinal change among
consumers with special reference to brand placements in Hindi films" in South Asian Journal of Management, Vol.11, No.4, pp.7-26
Patton, M.Q., (2002) Qualitative research & evaluation methods, 3rd Edition, Sage Publications. London:Thousand Oaks
Pervan, Simon, Brett A.S.,Martin,(2002), "Product placement in US and New Zealand television soap operas: an exploratory study" in Journal of Marketing Communication, Vol.8, pp.101-113
PWC, (2012) "Product placement in movie industry-Strategic insights & fashion apparel case studies" Available at:
www.pwc.com/it
(Accessed on 16 February 2013)
Reason,P., Bradbury, H., (2001) Handbook of action research. London: Sage Publications
Richard, M.S., Wilson, (1983) “A concise guide to the literature of personal investment and financing” in Journal of Managerial Finance, Vol.9, No.4, pp. 47-51
Rostow,Walt.W.,(1960)The process of economic growth(2nd Edt.).Oxford: Clarendon Press
Robberts,D.F.,& Bachen,C.M.,(1981)"Mass communications effects" in Journal of Annual Review of Psychology,Vol.32,No.6,pp.307-356
Ryan,R.M.,(2000).”Control and information in the intrapersonal sphere: An extension of cognitive evaluation theory” in Journal of Personality and social psychology,
Segrave, M., (2004) “Surely something is better than nothing? The Australian
response to the trafficking of women into sexual servitude in Australia” In Journal of Current Issues in Criminal Justice, Vol.16, No.1, pp.85-92
Selltiz, D., Jahoda, M., Deutsch, M., Cook, S.W., (1962) Research methods in social relations(2nd Edt. ). New York: Holt, Rinehart & Winston
Shank, G., (2002) Qualitative research. A personal skills approach. New Jersey: Merril Prentice Hall
Smith,A.G.,Ed.,(1966)Communication and culture: Readings in the codes of human interactions. New York: Holt, Rinehart and Winston
Simonson,P.,(1999)"Mediated sources of public confidence: Lazarsfeld and Merton revisited" in Journal of Communication,Vol.49,No.2,pp.109-122
Sears,D.,Freedman,J.L.,(1967)"Selective exposure to information: Acritical review" in Journal of Public Opinion Quarterly,Vol.31,No.2,pp.194-213
Stokey,Nancy,L.,(1988)"Learning by doing and the introduction of new goods" in Journal of Political Economy,Vol.96,pp.701-717
Solow,R.M.,(2005)"Reflections on growth theory" in Aghion,P.,and
Durlauf,S.N.,(Eds.), handbook of Economic Growth.Elsevier B.V.
Tichenor,P.J.,Donhue,G.A.,& Olien,C.A.,(1970)"Mass media flow and differential
growth in knowledge" in Journal of Public Opinion
Tarski,Alfred,(1955)"A lattice-theoretical fixpoint theorem and its applications" in Pacific Journal of Mathematics, Vol.5,pp.285-309
Thompson,P.,(2010)"Learning by doing" in Hall,B.H., and
Rosenberg,N.(Eds.)Handbook of the Economics of Innovation.Amsterdam: Elsevier
Tomi Ahonen,(2011) "Digital Divide: Global Household Penetration Rates for Technology" Available at:
http://www.brightsideofnews.com/news/2011/1/26/digital-divide-global-household-pe netration-rates-for-technology.aspx?pageid=1
(Accessed on 16 February 2013)
Thomas Kostigen,(2006) "Novel idea is all wet" Available at:
http://graphicdesignnyc.net/2012/05/webisodes-product-placement-may-be-the-future -of-online-entertainment-fcusamsungjames-franco-as-a-pregnant-superhero-catches-y our-attention/