INFORMACIÓN MÍNIMA A INCLUIR EN BLÍSTERS O TIRAS BLÍSTER - (150 mg)
6. Contenido del envase e información adicional Composición de Vargatef
to debut in the Indian
market’
Monaco is not just a hot spot for the uber rich, it also offers many options to the price-conscious upper middle class Indian traveller. Guillaume Rose, deputy general manager, Monaco Government Tourist and Convention Authority talks about their focussed approach to adapt to new markets like India. By Sudipta Dev
What is your perception of the Indian market? How has been the inflow of Indian tourists in the recent past?
We are two countries who have a common point in our way of thinking, in particular the cultural factor. We want to experience fun and culture both at the same time. Monaco has been more or less created at the end of the 19th century as a place where people can gamble and be entertained at the same time. We have a lot of expectations from the Indian market; in the last 10 years we saw an emerging India with an increasing spending power. So we think it is a good moment for us to debut in the Indian market. Last year there have been little below a thousand Indians who have stayed in Monaco. 2010 has seen the figure register an increase of 44 per cent. What we intend to target in 2011 is to double these figures.
On an average how many days does an Indian tourist stay in Monaco? We are aware that a lot of people visit Monaco for one-day trips.
The average stay of Indian tourists is 3.2 days. It is a good average for us because usually it is 2.5 days for others. Indian tourists are staying in Monaco longer than those from other countries. Many people visit Monaco for one-day trips as it is very strategically located within the Riviera. If you are in Monaco you have the French and Italian Riviera on the left and the right. In fact, we are only 15 kms from Italy and 20 kms from Nice. Between Monaco and Nice, you have beautiful cities and little villages. There is Grasse, the perfume capital of the world.
Do you have any statics on the average spend by Indians in Monaco?
We do not have any precise data on that but we know that they spend because they gamble and buy luxury products. They shop a lot. Monte Carlo is a big shopping destination for luxury products.
What is your strategy for tapping the Indian market?
We started with a roadshow last year and this year we are continuing with a series of roadshows in New Delhi and Mumbai that will feature Destination
Guillaume Rose
Monaco is known to be a playground of the rich, so are you just focusing on the very high-end segment/the upper middle class?
Of course, Monaco in general is dedicated to high-end tourists, still it is a base for upper middle class because there is a lot of entertainment, nothing is expensive as far as cultural activities are concerned - concerts, opera, ballet and museums. We've got enough offerings which is wide ranging and reasonably priced. Let us say Monaco is not a cheap place but it could be definitely a reasonable place.
Can you tell us more about the events and other attractions that will appeal to Indian tourists?
We have many events all around the year - from Jan 1 to December 31. In fact, we have 700 events in a year. Sporting events include Formula 1, tennis, athletics meet, football season, etc. Then there are the festivals like the TV festival and cinema festival. There is no week without one or two major events and several hundred events in a year.
Monaco primarily attracts people who are interested in casinos, do you think that is a key attraction for Indian tourists?
In Monaco you can choose between going to a casino or a spa or wide ranging events. There are a lot of choices. Our main asset is that we are very small and very effectively organise a lot of things at the same time and at same place. So you just walk between an event to another, it is like a continuous party. Indians like to go to a destination that has a lot of offerings, Monaco despite its small size gives a wide array of options for the Indian tourist to choose from. He is not just limited to casinos, he has the option of discovering the local cuisine, shopping, culture, hire yachts. Monaco has been a spa destination from the beginning of the 19th century. So the high-end and upper class have a lot to indulge in. We know that Indian people love to travel with children, this year we opened a big complex for children where they can have fun, play, do skating, etc. We know that we have to adapt to new markets, specially India.
Are you also targeting MICE clientele from India?
Of course we are. Monaco is a MICE country, 20 per cent of our market is MICE. We have a lot to offer particularly in terms of the Grimaldi Forum in Monaco and the Congress Centre. We have had some people coming from the MICE market last week. It is just the beginning.
Monaco is a place for celebrations so we also want to attract the wedding segment from India. Whether it is a wedding or an event - we can give tailor- made arrangements. Next year there are two key weddings in Monaco - one of the king and the other an Indian wedding. We will be very happy to see Indian people in Monaco.
These texts are taken from the internet link mentioned above.
Photos on this fact sheet should not be reproduced. An extensive array of high-definition photos covering all aspects of the 4-day wedding as well as Monte-Carlo Weddings, Monaco Tourism office and Monte Carlo SBM promotional photos will be made available free of charge to accredited members of the press (see cover letter).