Contenido del Manual de Políticas

A social networking service (also social networking site, SNS or social media) is an online platform that is used by people to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections. The variety of stand-alone and built-in social networking services currently available in the online space introduces challenges of definition. However, some common features are:

2. Social networking services are Web 2.0 internet-based applications 3. User-generated content (UGC) is the lifeblood of SNS organisms

4. Users create service-specific profiles for the site or applications that are designed and maintained by the SNS organizationand

5. Social networking services facilitate the development of online social networks by connecting a user's profile with those of other individuals and/or groups. Most social network services are web-based and provide means for users to interact over the Internet, such as by e-mail and instant messaging and online forums.

160 3.3 Types of Social Networking Services

Social networking sites are varied and they incorporate a range of new information and communication tools such as availability on desktop and laptops, mobile devices such as tablet computers and smartphones, digital photo/video/sharing and "web logging" diary entries online (blogging). Online community services are sometimes considered a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, digital photos and videos, posts, and inform others about online or real world activities and events with people in their network. While in-person social networking, such as gathering in a village market to talk about events has existed since the earliest developments of towns, the Web enables people to connect with others who live in different locations, ranging from across a city to across the world. Depending on the social media platform, members may be able to contact any other member. In other cases, members can contact anyone they have a connection to, and subsequently anyone that contact has a connection to, and so on. LinkedIn, a career social networking service, generally requires that a member personally know another member in real life before they contact them online. Some services require members to have a preexisting connection to contact other members.

Social network services can be split into three types:

(1) Socializing Social Network: Socializing social network services are primarily for socializing with existing friends (e.g., Facebook);

(2) Networking Social Net work: Networking social network services are primarily for non-social interpersonal communication (e.g., LinkedIn, a career and employment-oriented site).

(3) Social Navigation Social Networking: The social navigation social network services are primarily for helping users to find specific information or resources (e.g., Goodreads for books).

161 3.4 Social Media Sites

 Bebo ( http://www.bebo.com/ ) - A popular social networking site where users can share photo's, stories, their journal, and more with friends and family privately or publicly on the Internet.

 Classmates ( http://www.classmates.com/ ) - One of the largest and most used websites for connecting people who graduated from a high school and allows you to keep in touch with them and any future reunions.

 Facebook ( http://www.facebook.com/ ) - The most popular social networking websites on the Internet. Facebook is a popular destination for users to set up personal space and connect with friends, share pictures, share movies, talk about what you're doing, etc.

 Friendster ( http://www.friendster.com/ ) - A popular social network that brings together friends, family, and allows you to meet new people who share similar interests to you from all over the world.

 Google+ (http://plus.google.com/) - The latest social networking service from Google.

 Instagram ( https://www.instagram.com/ ) - A mobile photo sharing service and application available for the iPhone, Android, and Windows Phone platforms.

 LinkedIn ( http://www.linkedin.com/ ) - One of the best if not the best locations to connect with current and past co-workers and potentially future employers.

 MySpace ( http://www.myspace.com/ ) - Once one of the most popular social networks and viewed website on the Internet. See the MySpace definition for further information about this service.

 Orkut ( http://www.orkut.com/ ) - A popular service from Google that provides you a location to socialize with your friends and family, and meet new acquaintances from all around the world.

 Path ( http://path.com/ ) - A mobile-only social network that allows you to keep in contact with your closest friends and family.

 Pinterest ( http://www.pinterest.com/ ) - A popular picture and sharing service that allows anyone to share pictures, create collections, and more.

 Reddit ( http://www.reddit.com/ ) - Community of registered users (redditors) submits content that is up voted by the community. Reddit has a subreddit (board) for almost every category.

162

 StumbleUpon ( http://www.stumbleupon.com/ ) - Another very popular community of Internet users who vote for web pages they like and dislike and allows users to create their own personal page of interesting sites they come across. See the StumbleUpon definition for additional information about this service.

 Tumblr ( https://www.tumblr.com/ ) - A microblogging platform with social networking capabilities.

 Twitter ( http://www.twitter.com/ ) - Another fantastic service that allows users to post 140 character long posts from their phones and on the Internet. A fantastic way to get the pulse of what's going on around the world.

 Yik Yak - Smartphone social network that connects users who are in close to each other.

 YouTube ( http://www.youtube.com/ ) - An excellent network of users posting video blogs or Vlog's and other fun and exciting videos.