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CONTEXTO NORMATIVO INTERNACIONAL SOBRE RESPONSABILIDAD SOCIAL AMBIENTAL

 

As   became   clear   from   the   previous   sections   (4.1-­‐4.3,   4.6),   there   are   different   motivations   for   choice   of   action.   In   section   4.2   only   the   kinds   of   information   the   professionals  need  have  been  addressed,  but  as  already  has  been  indicated  in  the   previous  sections,  it  also  emerged  from  the  interviews  that  there  are  other  aspects   of   information   needs   that   are   of   importance.   Like   interviewee   9   (CRP)   stated,   the  

urgency   of   the   information   need   results   in   preferring   using   the   telephone   above   using  other  channels:    

 

Als  ik  haast  heb  zou  ik  wel  eerder  gaan  bellen  naar  iemand,  als  ik  die  informatie  heel   snel  wil  hebben.’    

‘When  I’m  in  a  hurry  I  would  be  more  inclined  to  call  someone,  when  I  want  the  information  as  soon   as  possible.’  

 

Other   interviewees   have   also   mentioned   urgency   as   an   important   factor.   Interviewee  29  (OP)  also  stated  that  he  is  inclined  to  use  the  telephone  when  the   urgency  of  the  information  needed  is  high:    

‘Net   moest   ik   bijvoorbeeld   nog   snel   iemand   bereiken.   En   als   ik   iemand   snel   moet   bereiken  is  het  eerste  dat  ik  ga  doen  bellen,  daarna  de  email.’    

‘Just  now  I  had  to  contact  someone  quickly.  And  when  I  need  to  reach  someone  quickly  the  first  thing   I’ll  do  is  call  him,  followed  by  email.’    

 

In   addition   to   this,   the  importance   of   information,   or   for   example  confidentiality,   also   seems   to   result   in   the   choice   for   certain   channels.   Like   interviewee   17   (OP)   stated  in  section  4.3,  he  uses  email  instead  of  the  telephone  when  the  information  is   important  and  needs  to  be  put  on  paper.  The  previous  indicates  that  depending  on   the   information   need,   different   channel   characteristics   are   important   and   thus   different  channels  will  be  used.  

 

While   thus   far   only   the   influences   of   the   motivations   for   information   seeking   behaviour   on   the   choice   of   action   have   been   described,   they   also   influence   the   information   seeking   process   in   other   ways.   For   example,   it   also   resulted   from   the   interviews   that   the   motivations   for   information   seeking   behaviour   also   are   of   influence   on   the   extensiveness   of   the   information   seeking   process.   One   of   the   interviewees  said  that  the  available  time  influences  how  extensive  her  information   seeking  process  will  be.  She  stated  that  when  she  has  little  time,  she  would  only  use   articles  from  a  few  authors  she  is  familiar  with,  while  it  can  be  assumed  from  her   statement  that  she  will  use  more  authors  and  conduct  a  more  extensive  information   search  when  she  has  more  time:    

 

‘Ik  denk  dat  je  je  als  je  weinig  tijd  hebt  meer  gaat  toespitsen  op  basiswerken  en  basis   auteurs,  en  dat  je  dan  niet  de  ambitie  of  de  intentie  gaat  hebben  om  dan  alles,  alles,   alles  of  toch  heel  veel  gaat  lezen  over  een  bepaald  onderwerp.  Maar  dat  je  dan  meer   de  focus  gaat  leggen  op  een  aantal  basis  auteurs  of  pioniers  en  dat  je  vanaf  dan  wel   verder  zult  werken.  Ik  denk  dat  de  kanalen  dus  wel  hetzelfde  blijven’  (interviewee  2,   CRP).    

‘I  think  that  when  you’re  in  a  hurry  you  will  be  using  base  authors  and  works,  and  you  won’t  have  the   ambition  to  read  everything  about  a  subject.  You  will  focus  more  on  a  few  main  authors  and  work   from  there.  So  I  think  the  channels  will  remain  the  same.’  

 

Also  it  turns  out  that  the  extensiveness  of  the  information  search  influences  which   channels   a   professional   uses.   As   interviewee   23   (OP)   stated,   when   you   use   books   then  you  are  already  searching  more  extensive  by  delving  deeper  into  a  subject:    

‘Boeken   dan   ben   je   al   heel   gericht   op   zoek,   dan   ben   je   wel   heel   diep   naar   iets   op   zoek.’    

‘With  books  you  already  search  for  specific  information.’    

According   to   the   interviewees   next   to   influencing   the   choice   of   action,   the   motivations   for   information   seeking   behaviour   also   turn   out   to   influence  how   the   professionals  conduct  searches.    Amongst  others,  interviewee  3  (CRP)  indicated  that   after  a  few  months  of  working  at  the  organization  she  used  keywords  that  she  did   not  think  of  previously:    

 

‘Zoals  ik  al  zei,  bepaalde  trefwoorden  bijvoorbeeld,  waar  dat  je  bijvoorbeeld  de  eerste   2  maand  niet  bij  stilstond,  die  je  nu  wel  vaak  gaat  gebruiken  omdat  je  weet  dat  die   ook  wel  nieuwe  pistes  opentrekken.’  

‘Like  I  said  before,  for  example  you  will  use  certain  keywords,  that  you  haven’t  thought  of  the  first   two  months,  because  you  now  know  they  lead  to  new  insights.’    

 

Finally,  there  are  a  few  more  interesting  things  that  emerged  from  the  interviews.   First,   there   appears   to   be   a   difference   between   professionals   who   directly   know   where   to   look   for   information,   opposed   to   professionals   who   need   intermediairs.   Second,   two   interviewees   indicated   that   situational   factors,   in   this   case   time,   not   only  influence  which  channels/sources  someone  consults  but  also  with  which  device.   For   example   interviewee   19   (OP)   said   that   when   he   quickly   needs   a   tiny   bit   of   information  he  uses  his  iPhone:  

 

‘Als  je  iets  heel  snel  nodig  hebt  dan  tik,  tik,  tik.  Dan  heb  je  je  informatie  direct  op  je   iPhone  staan.’    

‘When  you  need  something  really  fast  then  tick,  tick,  tick.  Then  you  have  your  information  on  your   iPhone  immediately.