Corrosión en la industria marina

YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet, with over 1 billion visits to YouTube daily and over 100 million videos watched daily. And it's easy for anyone who sees

your video to rate it and share it with his Social Network.

Pros:

Vast Audiences for your Video

The success of any business depend upon its visibility and youtube gives you that very much required exposure with little or no effort at all. It is just the matter of selection of uploading your video under right place, under right category. So it is very easy and more likely to reach masses when you use youtube for your videos, and hence chances of clever video to grab viewers’ attention and go viral, is quite high on youtube, when self-hosted videos(websites). Anybody can embed videos on their websites, blogs etc. and if good, your video will also be approachable from outside of youtube. In case you want your video to be viewed by selected number of people. You can do that by making it private.

Save Dollars with Free Video Hosting

If you are planning to host your videos on your own video hosting server or thinking about getting licence from a video platform then you have to take in account, this extra burden of dollars on your wallet. Though Google don’t promote commercial video sharing but has now made an amendment in the terms and conditions for sharing original contents of brands. It is one time investment and you would be happy to upload your content on YouTube as you are still saving the additional design and functional costs. Hence, if you compare the current cost for licences of video platform YouTube brand channel is a smart bet.

The ease to use it

Though we all get motivated enough to cross all hurdles and do hard work, when we decide to do some serious business but why to choose a harder path when similar results can be achieved with an easy and fair option. This is the reason why YouTube is a favourite option. All you need is to follow some very basic and simple steps to upload your video(s). Create an account, sign-in, upload and before you blink you are on YouTube. You can easily upload a video via a flip video camera or your smartphone within minutes. In fact if user is interested in just watching a video no registration is required. Yes! It is as simple as that.

Links and Web Traffic

Not only sales but web traffic for the video (actually website) is also very important for any business based on web. You don’t have to bring people to visit your video instead YouTube brings them for you and if you are lucky enough and your content go viral (i.e. your content liked by (exponentially increasing) high number of people) then if you are on YouTube other website will embed your video to make themselves more optimized for searches. As mentioned earlier YouTube is owned by Google who is Father of all search engines also uses its owned sites for searches so definitely your network is quite strong, when you are on YouTube.

Large Bandwidth and sustainability

YouTube is a dedicated website from the well-established giant Google, and it has its own dedicated servers to handle hell load of traffic (hundreds of thousands or millions of visitors over a short period of time). Consider the case when your video goes viral and you start getting whooping number of hits, then will arise the need of substantial amount of bandwidth to handle such a heavy traffic. So if you are not using YouTube, you are in trouble, and unfortunately instead of being happy you would be in a panic situation due to the potential low bandwidth of your website. Of course, it is wise to use YouTube when the whole world is interested in your video(s).

Number, length, size of Videos

Today YouTube if the world’s dominant resource and repository for videos and luckily there is no limit on the number of videos you can upload, which is not possible if you are using some other licenced video platform. You may say 15 minutes which is the current allowed length of a video is less for your content. Is it really? Anything effective can be presented even in lesser time but if you think otherwise then all you need to do is to break your content in different videos logically and upload them in parts instead of a single video. Is it not cool? For video, 2GB size is good amount and it is the current size you can upload on YouTube. Basically a standard sized video will easily fit on YouTube.

Feedback is Important

If we don’t listen to others and analyse their suggestions or comments about our work, we can’t learn and survive in this competitive environment. YouTube allows viewers to provide comments for the videos and hence you are in direct touch with live audiences and potential customers. Importantly al the comments are emailed to you and in case you want to delete any comment, you can do it easily.

Easy navigation and supported Formats

There are several ways one can search for videos on YouTube – by keyword, by topic or by simply scanning the most popular video’s list. If you like the work of some producer, simply subscribe and no more searching would be required for that producer. YouTube uses Adobe Flash to play back videos which is a standard format supported by most browsers (IE, Firefox, Safari, and Opera).

You can upload most popular video formats: .WMV, .AVI, .MOV, and .MPG files which are automatically converted to flash. People can reach YouTube videos through their mobile devices as well. Point is, when a popular service is easy and can be commonly used then it is wise to host your videos on that website.

Cons:

Concept overrides content

Good content is not as necessary as good concept in video-making. To get thousands of views and drive visitors to your YouTube video, you have to inject a great concept that makes them almost forget how they were led to the site. Learn how to remix videos and audios and create the element of surprise. Break down long clips to shorter and bite-sized ones to appeal to a larger audience. Make your ads outright and amazing. You can use title optimization by using intriguing headlines that would make them want to find out more about your topic.

Requires more attraction

Users of the Internet usually just scan text-based content to find the information and get to the core of the content immediately. Realize that in videos, this cannot entirely be applied. Viewers watch videos from beginning to end and not jump from one segment to another to find meaning in the video. Hence, the intro of your video must be alluring enough to get them continue watching until the end or until you have made your point get across.

Make it snappy and no longer than three minutes. Else, especially for those with slow Internet connection and those with shorter attention spans, users will more likely to just press the X button and move on to the next video.

Fresher uploaded videos result from the search hits

Typically in Google searches, the more aged the blog post is, the more it gets brought up to the top results page. This is because the page has incurred more backlinks and has increased credibility rate online. In comparison, YouTube searches don’t act that way. Rather, it considers the newest videos as the top-rated hits. There is what’s called the “freshness” factor in every video. So in order for your videos to rank high and produce the honors, you must either resubmit or re-upload them whenever you got the time and remove the older video. Note also that in YouTube, videos only have a shelf life of two days before it is moved out from the Daily Most Viewed list to the Weekly Most Viewed. So the key here is to make sure that it’s getting viewed more and more each day, to stay on top. Marketing through YouTube videos can be one of the effective ways on how to take advantage of the fact that people are visual.

Videos can entertain your viewers or followers than textual content. However, when done wrong, they will only be bored and may hit on the Unsubscribe button.

4. ODA (Online Display Ads):

Display advertising is a type of advertising that is located on websites. It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio. The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month.

It is important to choose the right format because it will help to make the most of the medium. It is also possible to add:

 Video

 Expendables: flash files that expand when the user interacts on mouse over

 Overlays: ads that appear and that it is possible to remove clicking a close button;

 Sponsorship: including a logo or adding a brand to the design of a web site.

To help to better selecting the right format for type of ad, Interactive Advertising Bureau has realized a Display Standard Ad Unit Portfolio that works as guideline that can be followed by the creative.