modelo de negocio
4.1 Estrategia: Concepto, Diseño y Evaluación
4.1.1 Criterios para evaluación de una estrategia
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Appendix 2: Interview Guide
There are two interview guides, depending if the interviewee is a staff from a business school or a student. Nevertheless, the structure and information needs are very similar in both guides. They start with some opening questions about the interviewee's studying and/or working data to understand and classify their profile. Afterwards, there are several questions about the topics we want to know about, the ten variables defined previously. Finally, there are some general and concluding questions to see the level of satisfaction with the business school offering.
Note: The symbols within the brackets before the questions indicate the following: ● V plus a number: which variable is the question asking about.
● The number after the dot: 1) Is it applied? 2) How should be applied?
1. STUDENTS INTERVIEW GUIDE OPENING QUESTIONS
What is your name?
What do you study / have studied and where?
If you have not finished yet, how long have been studying and when do you expect to be finished?
What are you planning to do when you finish your studies? / What are you doing currently? Would you like to say something about your background? (do you study something else, etc)
TOPICS
a. Basic needs
(V1.1) What do you consider basic for the BS to provide you? (V1.1) And regarding to:
- Knowledge offer (content) - Teacher’s quality
- Infrastructure - Others
(V1.2) Do they have all of them or you miss something? Reason it.
b. Propositional knowledge
(V9.1) Do you think the concepts studied in class are useful for your future? (V9.2) Do you miss any type of preparation? Proposals.
c. Prescription knowledge
(V10.1) Does the BS provide any way of putting into practise what has been learnt in class (such as internship, relation with enterprises, etc.)?
(V10.1) Do you think this methodology is effective?
(V10.2) Do you miss more practical application? Proposals.
(V9.2 and v10.2) Balance between theoretical and practical knowledge?
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d. Consumer education
(V7.1) Do you know what does your BS offer? Do you know how to use the tools provided by them? (For example: the online library, registration way, food and drink system)
(V7.2) Do you miss any kind of preparation to be able to use/understand any of the possibilities provided by the BS?
e. Being informed
(V3.1) Does the BS inform you about activities and possibilities (such as, grants, congresses, competitions, etc.) that may interest you? How?
(V3.1 and V3.2) Is this information interesting and relevant? Is it adequate or is it too few information or too much? What would you do to improve this situation? Reason it.
f. Being heard
(V5.1) When you have a problem related to the BS where do you go? (V5.1) Is there any special organization to help you?
(V5.1) In the following cases, where will you go to ask for help?
- Economical problems (problems with the payments, grants, etc.) - Educational problems (related to subjects)
- Problems with the staff (related to teachers) - Other problems
(V5.1 and V5.2) Do you feel enough represented as student? Do you feel heard or not? What could be done to improve this situation? Reason it.
g. Redress (compensation)
(V6.1) Did you ever have a problem with the BS (confusion of lectures, payment, etc.) (V6.1) How did they react? Did they redress in any way?
(V6.2) Do you think this could be improved? Reason it.
h. Choose
(V4.1) Why do you study business?
(V4.1) Have you been able to choose the studies you wanted to do?
(V4.1 and V4.2) Was there any limitation (such as, economical, location, no offer, etc.) when choosing it?
i. Healthy environment
(V8.1) Do you think your BS does enough in term of environmental issues? (V8.1) Do you think the measures taken are really effective?
(V8.2) Do you think it could be done more? Reason it.
j. Safety
(V2.1) Do you feel physically safe in your BS? Are the installations good enough is terms of security?
(V2.1) Do you think your BS is ready to face an unexpected situation in which your physical integrity is involved? (injuries, fire situation, intoxication, natural disasters, etc.)
(V2.2) Do you think it could be done something else to improve the current situation? Reason it.
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(For profiles 2 and 4 apply the same question to the exchange business school)
GENERAL + CLOSING QUESTIONS
In general, do you feel satisfy with what your BS offers you? Score it from 1 to 10? Do you see the utility for the future? Reason it.
Is there any improvement you think it should be done? Explain it.
If you could go back in time, will you study the same thing? In the same BS? 2. BUSINESS SCHOOLS INTERVIEW GUIDE
OPENING QUESTIONS
- What is your name?
- What do you work in and where?
- How long have you been in this job? Where you working in the BS before getting this job? For how long?
- Would you like to say something about your background?
TOPICS
a. Basic needs
(V1.1) What do you consider basic for the BS to provide to the students? (V1.1) And regarding to:
- Knowledge offer - Teacher’s quality - Infrastructure
- Others(V1.2) Do your BS has all of the things mentioned before or you miss something? Reason it.
b. Propositional knowledge
(V9.1) Do you think the concepts studied in class are useful for students’ future? (V9.2) Do you miss any type of preparation? Proposals.
c. Prescription knowledge
(V10.1) Does the BS provide any way of putting into practise what has been learnt in class (such as internship, relation with enterprises, etc.)?
(V10.1) Do you think this methodology is effective?
(V10.2) Do you miss more practical application? Proposals.
d. Consumer education
(V7.1) Do the students know what BS offers? Do they know how to use the tools provided? (For example: the online library, registration way, food and drink system)
(V7.2) Do you think there should be more preparation to be able to use/understand any of the possibilities provided by the BS? Reason it.
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e. Being informed
(V3.1) Does the BS provide information about activities and possibilities (such as, grants, congresses, competitions, etc.) that may interest to the students?
(V3.1) Do students respond to those advices?
(V3.1) Which information channels do you use? Are they effective? (V3.2) Do you think this can be improved? Reason it.
f. Being heard
(V5.1) Where can students go when they have any problem related to the BS? (V5.1) Is there any special organization that can help them?
(V5.1) In the following cases, where should a student go to ask for help? - Economical problems (problems with the payments, grants, etc.) - Educational problems (related to subjects)
- Problems with the personal (related to teachers) - Other problems
(V5.1 and V5.2) Are the student enough represented in your BS? Are they really heard? What could be done to improve this situation? Reason it
g. Redress (compensation)
(V6.1) How does your BS react in front of a problem of a student? Did you redress them in any way?
(V6.2) Do you think this could be improved? Reason it.
h. Choose
(V4.1) Is there any other BS that offers a similar service?
(V4.1) Why should the students go to your BS instead of going to others?
(V4.1 and V4.2) Do you think that part of the students choose to study in your BS due to some limitations (such as, being economically more affordable, good location, no other offers, etc.)?
i. Healthy environment
(V8).1 Do you think your BS does enough in terms of environmental issues? (V8.1) Do you think the measures taken are really effective?
(V8.2) Do you think that more could be done? Reason it.
j. Safety
(V2.1) Do you feel physically safe in your BS? Are the installations good enough is terms of security?
(V2.1) Do you think your BS is ready to face an unexpected situation where your physical integrity is involved? (injuries, fire situation, intoxication, natural disasters, etc.)
(V2.2) Do you think something else could be done to improve the current situation? Reason it.
GENERAL + CLOSING QUESTIONS
- In general, do you think that what BS offers to its students is adequate? - Do you think is useful for their future? Reason it.
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