d. MATERIALES Y METODOS

From the first day of the office work they gave a job decryption paper what I have usually in the internship period was written there. So basically I was the a client servicing person who meet with the clients and took the brief and then get it back to the creative’s to ensure that to make clients requirement fulfill. Here are the basic activities of mine

Things I experienced in the internship period:

I had to connect the creative with the brand for the clients, from the first meeting with client to last delivery of the project including the market research of the clients’ brand. I maintained the good relationship with the client and supervised the agency team of all disciplines and develop the strategy for the client and had to show how it works with clients brand digitally. Before all of this I had to visit the clients with features of Digital marketing and related it with clients brand then they gave me brief about what how they wanted play with consumer’s mind.

After a long market research in the websites, page and as well as the ground. Then I found the idea of how we could take the brands, ―in the emotional way‖ or ―in the rational way‖ etc. Then I passed the brief to the creative team head and they figure it out that what they could do with the brand. Creative team gave me the key points with some idea and some suggestion. Then I had sat with them and had to analyze ―how the idea can affect the brand and how much the brand would affected with the idea strategy. Why people would take the brand in their mind? ― After finding all the answer then I put all the idea provided by creative team in the presentation. Then I had to figure out the budgeting for the brand how much the Brand should charge and how much profit we could make from the client.

I also had to make the plan of which type of contract we will offer to the clients. So after I figured out all the things I took it to our general manager. Then he revised it. And take all the technical decision and measure probability of the plans and prepare another optional plan for the clients. Then me, our general manager and the creative team who was decided to working for the brand were go to the client office for the pitch with the budget and contract. Then we go through

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the whole presentation in front of the client and made them understand that how it worked for their brand and show them all the probability and also the optional plan.

If client was happy with the idea then I sat with them about the budget and came to the negotiation part and I made them clear about our service and get the approval for the plan. After that they choose a contract and gave us work order. Then we take the account of the client and start working. Most of the clients choose the Social media service that we are offering as a Digital Marketing agency. 99% if the clients go for the FaceBook and YouTube.

After the client choose BBD take over their social media account (FaceBook and YouTube if they have existence account) with the BBD own business manager account. Then our community manager review’s the account and start doing technical stuffs. After that BBD started to play with its strategy step by step.

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In the first primary steep I had to work for the ideas implementation as example if client asked for the viral videos I had collect the script and synopsis from the creative and review it. And measure the brand communication with the target market. Then it took three approval process first BBDs’ Art director approved with the feedback, second the approval comes from the GM and last I had get the approval from the client.

Then I called vendors for the production with the budget. They pitched us in the same way as we pitched the client. Among the vendor I choose the best one with affordable budget. Then I had to call a PPM (Pre Production Meeting) where the selected vendor gave us clear idea what they would do. And then again I have to measure the brand communication and give them approval and set deadlines. Then in the shooting date I had to supervise them and observe them that and had to report to our GM. After the shooting and editing done the CD (creative Director) approve it and I sent it our client and get approval and then it goes to GM and to the community manager for upload in the YouTube or FaceBook.

For all ideas that I pitched to the client and which got approval I have pass through the same process. In the whole process basically I worked as a communication via. Except of this I had to do some more stuffs like, maintain the communication with the press, media, journalist and other potentials for organization. I also had take care about our internal marketing and billing.

Get new clients was the biggest challenge for me. To overcome the challenge I had to make the relation with the others Brands and our competitor also. I always updated about the all the things happing in the advertising world, news, events, occasions, and also the consumer test . What the consumer liked to see and like to feel. How could I involve the them more with the brands and their psychology.

Expect all that I describe I also had some through duties. They are given below

 meeting and communication with clients to discuss and identify their requirements for advertising

 working with agency colleagues to develop an advertising campaign that meets the client's brief and budget efficiently;

 presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client;

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 working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;

 liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;  negotiating with clients and agency staff about the details of campaigns;

 presenting creative work to clients for approval or modification;  handling budgets, managing campaign costs and invoicing clients;  writing client reports, Making Job status report

 monitoring the effectiveness of campaigns;  undertaking administration tasks;

 arranging and attending meetings;

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Chapter -4

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Chapter 4

To address the mentioned objective of the report has deployed a mixed method approaches for data collection and analysis. This report is fundamentally provided with a useful insight in order to provide a clear idea for a concept of digital marketing problems and prospects for the clients in this new digital era. I constructed the report based on the interview and observations techniques.

4.1. Sampling:

To conduct the study I took the some random sample from the Bagher Bachcha Digital’s client and officials. As the organization is new in the market and works in the Business to Business (B2B) area so it has some limited clients. My study and job description of the internship period directly relate with the perception of the clients of the organization. So I had to take the present and possible clients of Bagher Bachcha Digital as my sample.