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Kotak Mahindra is one of India's leading financial conglomerates, offering complete financial solutions that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the financial needs of individuals and corporate.

The group has a net worth of over Rs. 5,609 crore, employs around 17,100 people in its various businesses and has a distribution network of branches, franchisees, representative offices and satellite offices across 344 cities and towns in India and offices in New York, London, Dubai, Mauritius and Singapore. The Group services around 3.6 million customer accounts. KOTAK MAHINDRA

Kotak Mahindra Bank

The Kotak Mahindra Group’s flagship company, Kotak Mahindra Finance Ltd which was established in 1985, was converted into a bank – Kotak Mahindra Bank Ltd in March 2003 becoming the first Indian company to convert into a Bank. It’s banking operations offers a central platform for customer relationships across the group’s various businesses. The bank has a presence in the Commercial Vehicles, Retail Finance, Corporate Banking, Treasury and Housing Finance.

Kotak Mahindra Capital Company

Kotak Mahindra Capital Company Limited (KMCC) is India's premier Investment Bank and a Primary Dealer (PD) approved by the RBI. KMCC's core business areas include Equity Issuances, Mergers & Acquisitions, Structured Finance and Advisory Services, Fixed Income Securities and Principal Business.

Kotak Securities

Kotak Securities Ltd. is one of India's largest brokerage and securities distribution house in India. Over the years Kotak Securities has been one of the leading investment broking houses catering to the needs of both institutional and non- institutional investor categories with presence all over the country through franchisees and co-coordinators. Kotak Securities Ltd.

offers online (through www.kotaksecurities.com) and offline services

Based on well-researched expertise and financial products to the non- institutional investors.

has been formed with the objective of financing the retail and wholesale trade of passenger and multi utility vehicles in India. KMP offers customers retail finance for both new as well as used cars and wholesale finance to dealers in the automobile trade. KMP continues to be among the leading car finance companies in India.

Kotak Mahindra Asset Management Company

Kotak Mahindra Asset Management Company (KMAMC), a subsidiary of Kotak Mahindra Bank, is the asset manager for Kotak Mahindra Mutual Fund (KMMF). KMMF manages funds in excess of Rs 10,000 crores and offers schemes catering to investors with varying risk- return profiles. It was the first fund house in the country to launch a dedicated gilt scheme investing only in government securities.

Kotak Mahindra Old Mutual Life Insurance Limited

Kotak Mahindra Old Mutual Life Insurance Limited is a joint venture between Kotak Mahindra Bank Ltd. and Old Mutual fund. Kotak Life Insurance helps customers to take important financial decisions at every stage in life by offering them a wide range of innovative life insurance products, to make them financially independent.

The Journey so far

Kotak Group Products & Services:

 Bank

 Life Insurance

 Mutual Fund

 Car Finance

 Securities

 Institutional Equities

 Investment Banking

 Kotak Mahindra International

 Kotak Private Equity

 Kotak Realty Fund

Kotak Securities Ltd. is one of the oldest and leading stock broking houses in India with a market Kotak Securities Ltd. has also been the largest in IPO distribution. The company was established in the year 1995 by Mr. Uday Kotak CEO of the company.

Kotak Securities Ltd. 100 % subsidiary of Kotak Mahindra Bank is one of the oldest and largest broking firms in the Industry

The company’s offerings include stock broking through the branch and Internet, Investments in IPO, Mutual funds and Portfolio management service.

The company has been the first in providing many products and services which have now become industry standards. Some of them are:

 Facility of Margin Finance to the customers.

 Investing in IPOs and Mutual Funds on the phone.

 SMS alerts before execution of depository transactions.

 Mobile application to track portfolios.

 Auto Invest - A systematic investing plan in Equities and Mutual funds.

 Provision of margin against securities automatically against shares in your Demat account.

The company has a full- fledged research division involved in Macro Economic studies, Sectral research and Company Specific Equity Research combined with a strong and well networked sales force which helps deliver current and up to date market information & news.

The company also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL), providing dual benefit services wherein the investors can avail the company’s brokerage services for executing the transactions and the depository services for settling them. The company process more than 4, 00,000 trades a day which is much higher even than some of the renowned international brokers.

Kotak Mahindra is one of India's leading financial conglomerates, offering complete financial solutions that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the financial Needs of individual and corporate.

Kotaksecurities.com is one-stop investment destination, offering investment opportunities in a host of financial instruments; with products like Easy Equity, Easy Mutual Fund, Easy IPO, and Easy Derivatives. Furthermore, Offerings are customized to suit customer investment profile; hence they can meet their investment objectives.

The group has a net worth of over Rs. 5,609 crore, employs around 17,100 people in its various businesses and has a distribution network of branches, franchisees, representative offices and satellite offices across 344 cities and towns in India and offices in New York, London, Dubai, Mauritius and Singapore. The Group services around 3.6 million customer accounts.

Kotak securities are a 100% subsidiary of Kotak Mahindra Bank and one of the oldest and largest broking firms in the Industry. They have been the first and only N BFC to receive the license to be converted into a bank.

become industry standards.

First to provide Margin Financing to the customers first to enable investing in IPOs and Mutual Funds on the phone Providing SMS alerts before execution of depository transactions Launching of Mobile application to track portfolio Auto Invest - A systematic investing plan in

Equities and Mutual fund Provision of margin against securities automatically against shares in your Demat account.

Board of Directors

Dr. Shankar Acharya Non- Executive part time Chairman.

Uday Kotak Executive vice chairman and MD

Bina Chandra. Company secretary and Sr. vice president.

C. Jayaram Executive Director

Dipak Gupta Executive Director

K.M. Gherda Anand Mahindra Cyril shroff Shivaji Dam

M/S. S. B. Billimoria & co. Auditor

Awards

Their accolades are a testimony to our services and high standards. Theey have been awarded as:-

 Best Performing Equity Broker in India – CNBC Financial Advisor Awards 2008

 Avaya Customer Responsiveness Awards (2007) in Financial Services Sector

 Best Brokerage Firm in India" by Asiamoney in 2007

 The Leading Equity House in India' in Thomson Extel Surveys Awards for the year 2007

Benefits of Kotak Super Derivatives

 State of the art Dealing Desk.

 Access to both Dealers and Expert.

 Focused Account.

 Portfolio Management.

Kotak Securities is one of India’s oldest portfolio management co mpanies with over a decade of experience. It is also one of the largest, with Assets under Management of over Rs.

3300 Crores. Kotak Portfolio

Benefit from Portfolio Manage ment Service

 An Investment Relationship Manager will ensure that you receive all the services related to your investment needs

 A dedicated website and a customer service desk allows you to keep a tab on your portfolio’s performance

 Your portfolio is tailored after a thorough research backed by the expertise from the Kotak Securities Research team

EQUITY

Stocks, also known as Equities, are shares in a company. It is the certificate of ownership of a corporation. In simple terms, when you invest in a company's stock or buy its shares, you own part of a company. Thus, as a stockholder, you s hare a portion of the profit the company may make, as well as a portion of the loss a company may take. As the company keeps doing better, your stocks will increase in value and yield higher dividends.

Dividend: A sum of money, determined by a company's d irectors, paid to shareholders of a corporation out of its earnings.

Mutual Funds

Investing in Mutual Funds through Kotaksecurities.com offer a multitude of benefits, these have been listed below:

1. Professional Investment Manage ment

one of the primary benefits of investing in Mutual Funds is that an investor gets the advantage of professional management of his finances.

2. Diversification

A crucial element in investing is asset allocation. It significantly contributes to the success of any portfolio. By pooling your funds with others, you can quickly benefit from greater diversification.

3. Low Cost

A mutual fund enables you to participate in a diversified portfolio for as little as Rs.5000, and

4. Convenience and Flexibility

5. Liquidity: In open-ended schemes, you can get your money back at any point in time at the prevailing NAV (Net Asset Value) from the Mutual Fund itself.

6. Transparency: Regulations for Mutual Funds established by SEBI have made the industry very transparent.

7. Variety: Mutual funds offer you a whole range of industries/sectors to choose from.

CHAPTER 5

DATA ANALYSIS AND

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