Deporte, salud psíquica e higiene para las PPL

The respondents who participated in the study were drawn from the government ministries, education institutions, health facilities and the banking industry. The highest numbers of respondents were drawn from the Teachers Service Commission (43.7%) followed by the Ministry of Health (36%). This means that most of the respondents who participated were working in the government departments.

Most of the respondents who participated in this study were aged between 40 – 49 years at 34.5%, followed by ages 30 – 39 years at 32.7% and 20 – 29 years at 20.8% and this clearly indicated that the active age group was 20 – 49 years. This meant that the active ages of the respondents were ranging between ages 20 – 50 years. Most of the respondents were married, indicated by 57%, whereas single women accounted 34%. Most of the respondents were Protestants at 68% whereas Catholics faith accounted for 29.6%.

The majority of the respondents’ income ranged between Ksh20, 000/= to Ksh30, 000/= (36.3%) followed by 26.4% who earned income ranging from Kshs10, 001/= to Kshs20, 000/=. This meant that the respondents who participated in the study earned an income that ranged between Kshs10, 001/= to Kshs30, 000/= making (62.7%).

The respondents who participated in the study (56.7%) had attained a university education, followed by 35.2% who had attained tertiary education. This meant that most professional women in Machakos Town had acquired post secondary or university education in their area of specialization before employment.

Psychological factors played an important role in the choice of clothing. The majority of the respondents chose clothing designs that suited their figures (81%), followed by clothing designs that satisfied their self esteem (79.4%), while 70.8% chose clothing designs which was dictated by attitude towards the style.

Social factors also influenced the choice of clothing designs. The study results indicated that the majority of the respondents preferred skirt suits for religious functions, followed by Vitenge/African attire. Most of the respondents preferred skirt suits for office wear, followed by trouser suits. For evening and casual wear, most of the respondents preferred Jeans and tops. The majority of the respondents preferred Vitenge/African attire for weddings/special occasion.

The study results indicate that, disposable income influenced the choice of clothing designs by the professional women in Machakos Town, as indicated by 80% of respondents. Pricing always influenced the purchasing decisions of 38% of the respondents. Whereas 36.6% indicated price sometimes influenced their choice of clothing.

Professional women in Machakos Town used different shopping outlets to purchase clothing. These outlets included; imported second hand, local readymade and local-

tailor made clothes. The majority of the respondents who participated in the study obtained information about clothing from fashion magazines 20.4%, fashion shows 13%, clothing displays 27.5% and friends 10.9%.

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

5.0 Introduction

This chapter summarizes the findings o f t h is r e s e a r c h and draws conclusions, based on the three specific objectives of the study, namely, to establish the influence of psychological, social and economic factors on the choice of clothing among professional women in Machakos Town. This chapter also

presents recommendations based on the study findings and suggestions for further study.

5.1 Summary

The purpose of this study was to investigate the factors that influenced the choice of clothing by professional women in Machakos Town. The main objective of this study was to establish the influence of psychological, economic and social factors on the choice of clothing by professional women in Machakos Town.

A descriptive research design was used. A stratified sampling technique was used to select 306 respondents. The data was collected using a questionnaire, and analysed using the SPSS computer package. A Chi-square test was used to determine the relationship between the variables. The results of the study were presented in tables, figures and text (Chapter Four).

The study interviewed 284 professional women from TSC Teachers, hospitals, D.C’s Office and the banking sector in Machakos Town. Most of the respondents were aged between 40-49 years, with the youngest and the oldest being 22 and 59 years respectively. The respondents’ formal education level ranged from primary to university, with 161 (56.7%) having post secondary college training, followed by university education graduates at 100 (35.21%). There were 22 (7.7%) secondary school leavers while only 1 (0.0%) were primary school graduates.

More than half of the respondents 161 (56.7%) were married, 96 (33.8%), were single, 15 (5.3%), widowed, 9 (3.2%) separated and 3 (1.1%) were divorced. The

respondents professed different faiths: 193 (68.0%) christians (protestants), 84 (29.6%) catholics, 4 (1.4%) were muslims and 3 (1.1%) professed other faiths which they declined to disclose.

The choice of clothes was the dependent variable, while respondents’ age, marital status, formal education levels, nature of employment and information source were the independent variables. Results showed that some association between all of them existed. However, it was observed that some variables were statistically significant at 95% confidence level. The statistically significant factors included the level of respondents’ monthly income, with the highest frequency in purchasing new clothes (52.86%) observed among those earning between Kshs. 20,000 to KShs 30,000.

Most Christians, 157 (68.26%) Protestants and 71 (30.87%) Catholics said that they bought new clothes only when money was available. The choice to buy second hand clothes depended on several factors, like profession, whereby it was more pronounced among D.C’s employees (42.86%), TSC (25.96%), hospitals (24.04%) and among bank employees (14.29%). On education, the preference for second hand clothes had the following percentages. Secondary certificate level respondents had the highest percentage of 22.73%, followed by university graduates at 11% and then post secondary college certificate holders at 5.6%.

The study established that suitability to figure (81%) and self esteem (79.4%) were the highest cited psychological factors influencing professional women in their choice of clothing. Attitude towards styles (70.8%) and clothing attractiveness (65.8%) were the psychological factors that followed in the ranking. However, prestige/ popularity of the designer and the store were the least cited psychological

factors professional women considered in their choice of clothing designs in Machakos Town.

With regard to social factors, the research revealed that 94.0% of the professional women in Machakos Town chose different clothing for different occasions. For religious functions, skirt suits were most preferred, while trousers and tops were less preferred. Skirt suits were most preferred for office wear, while dresses and jackets were least preferred. Jeans were most preferred for evening wear, while skirt suits were less preferred. Jeans were also preferred for casual wear while dress and jacket were less used for the same occasion. Finally, the respondents indicated that they preferred Vitenge / African attire for wedding occasions. Many (64.9%) stated that they were rarely or never hindered by traditional culture, when buying fashionable clothes. The study also revealed that most professional women bought clothing during important occasions followed by fashion trends.

The majority of the respondents, 81%, agreed or strongly agreed that the availability of money influenced their choice of clothing designs. The majority half of the professional women in Machakos Town (56.0%), stated that price influenced them when purchasing their clothing designs. The findings also showed that many of the professional women, (45.5%), purchased second hand clothes frequently, since they were more affordable.

In contrast, although old fashioned clothes were relatively cheap, the findings showed that the majority of the professional women in Machakos Town did not prefer buying old fashioned clothes. Newspaper articles on clothing designs were an

important source of information on the fabric design chosen by respondents aged 39 years and below, singles at 46.7% and those holding post secondary and above certificates.