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5. ANÁLISIS DE CASOS

5.5. Desarrollo del Plan General Municipal de Logroño en su fase de

It’s a hard world out there. Enough to make a good man bad. So get a geisha in your corner. The fight is a long one.

How do you win a fight? To win a fight you must stay constantly in motion so the enemy cannot catch up to you. Each fighter constantly circles the other, always in motion, prepared to kill at the exact moment opportunity presents itself. To win the fight, a fighter needs to catch only a split-second chink in the other opponent's defense.

One fighter is waiting for that split-second chink in the defense of the opponent so he can go in for the kill, get the win, get the girls, get the money and get the glory.

The other fighter isn't waiting for a split-second chink; he is guiding his opponent to make a split-second mistake. The visionary fighter does not fight carelessly; he is calm, cold and calculated. He never fights where the fight is right now; he fights where the fight is going to be in a few moments, always staying two steps ahead of the

competition.

The visionary fighter guides his opponent and pretends to reveal a chink in his own armor. The reactionary fighter falls for the trick and goes in for the kill, but when he goes in for the kill, the opponent is not

there. The opponent seems to have gone ghost and disappeared.

Where did his opponent go?

The visionary opponent who was guiding the fight made what seemed to be a careless mistake. The reactionary saw a big opening, threw a big punch and hit nothing but air which left his chin exposed for a split-second. In that split-second of confusion and vulnerability, he was knocked out cold.

The visionary fighter guided the reactionary fighter to obey his will by performing a series of maneuvers to condition his opponent to his timing and reactions. Then he faked it one time, the opponent took the bait and tried to hit him but the visionary knew what his opponent was going to do and he beat him to the punch. To the normal eye it looks like a fight, to a trained eye it's a game of skill, to a master it is a game of will. He who imposes his will, wins.

The reactionary fighter obeyed the commands of the mind of the master fighter. When this happened, the visionary fighter made a

sudden level change right in front of the face of the reactionary fighter who didn't even see it. The split-second level change, hidden in plain sight, allowed the visionary fighter to take full advantage of the

situation he envisioned. He was able to catch his opponent completely off guard, knocking him out, winning the fight, making the money, getting the girls and achieving the glory.

The visionary fighter waits for nothing; he guides and bends his opponent to his will. When he is able to successfully envision and execute his vision he makes an instant level change, hidden in plain sight of the competition, and is propelled forward even more. He thinks to himself, "It is my will to win, to conquer, and to bend Destiny to my will."

The dazed opponent who was knocked out wakes up, scratches his

head and wonders what happened. He thinks to himself "I was waiting for the right time and when the right time finally came, I couldn't touch anything. I just wish Destiny knew who I was." Meanwhile, Destiny goes home with the winner who envisioned the win and set in motion to make it happen.

Big Picture Mission Strategy. Let’s talk about business plans.

Don’t you know what Mike Tyson said? He said everybody has a plan until they get punched in the mouth. A business plan is highly

essential in the world of paper-pushers, in the jungle it’s used as toilet paper. It is not something you need in reality because business plans are useless in reality. What you need to succeed is strategy.

This is the real world where paper plans are as good as paper

airplanes. They will only get you from A back to A in a circle. They do not allow forward momentum because how can they? You move

forward and business plans don’t. They are stuck in the time they are written. When you get punched in the mouth and that business plan falls out of your pocket, what you’ll need is strategy. Good strategy never worries about getting punched in the mouth.

Good strategy is just like Bruce Lee. What did Bruce Lee say about strategy? He said waaaaaaaaaaaa and then he punched you in the

throat before you had time to consult your business plan. You never end up at the real destination if the plan is too rigid. Life happens in between paper plans. When you get punched in the mouth, the

business plan goes out the window like a paper airplane. That’s when you run on instinct, that’s when you use your nuts and your guts to act in the moment. Shogun always got good strategy. Plans are fine and plans are cool, but a Sho’Gunna attitude is how you act in the

moment.

Business plans are too specific and too rigid to use in reality.

Strategy is adaptable. You never know which direction your business will take and a business plan cannot predict every little problem that will arise in the future. Strategy is malleable and business plans are unbending. Like Conor McGregor once said, "Improvise, adapt and overcome."

New information comes in every single day that could make your business plan useless tomorrow. You could either follow your original business plan, into oblivion, or you could flow like Bruce Lee and adapt to the new changes.

When visualizing the future, don’t think about the little steps along the way. Think about where you want to get to; how to get there is unimportant as long as you get there. See yourself on top of the mountain and forget about the steps along the way.

11.

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