Capítulo 3: Descripción de la solución propuesta
3.4 Modelación del sistema
3.4.3 Descripción de los casos de uso
relatively strong in July, but weakened in August and September. In October, sales strengthened significantly, as table 2 illustrates.
The average jewelry ticket was up, generally in the
mid-•
to-high single digit range.
Most specialty jewelers reported an increase in customer
• traffic.
The number of transactions rose, though it was
•
inconsistent. This is good news, since it means that jewelers’ conversion ratio – browsers to buyers – is increasing.
Unit sales were up for most specialty jewelers.
•
Sales growth was the greatest for big-ticket statement
•
jewelry.
Demand for designer-name jewelry was strong.
•
Demand for one-of-a-kind jewelry was solid.
•
Bridal demand was particularly strong.
•
Proprietary branded jewelry sold well.
•
Pandora demand continues to be exceptionally strong.
•
Positive Trends
For Third Quarter U.S. Jewelry Sales
Month Total Sales Jewelry
Calendar third quarter = July, August, September Fiscal third quarter = August, September, October
U.S. Jewelry Sales Trends third Quarter 2010 vs third Quarter 2009
Percent Change Year-to-Year
Source: Department of Commerce
table 1
49 IDEX MagazInE – InDIa REtaIl | nO 03: U.S. MaRKEt WInDOW
Jewelers’ credit sales mix rose marginally. This is a
•
hopeful sign, since lack of consumer credit has hurt jewelers’ sales.
Sales per store continue to rise. This helps to absorb
•
relatively fixed overhead costs more efficiently.
Jewelers who sell warranty and insurance plans for
•
jewelry say that this business has been strong.
Most jewelers reported an increase in their gross
•
margins, though greater sales of higher ticket goods – with an inherently lower margin – had a negative impact on their margins.
New product introductions seem to be well received.
•
Sales of colored diamonds and leather accessories were
• solid.
Watch sales seem to have improved notably. The LGI
•
Network Watch Tracker service reported that lower-priced (under $500) fine watch sales and very high-end fine watch sales (over $1,500) were stronger than watches priced in the mid-range of $500 to $1,500.
OutlOOk ImprOves
Most of the publicly held companies reported a brightened outlook.
Management of publicly held companies guided Wall Street analysts toward higher sales and profits than previous forecasts, especially for the fourth quarter of 2010.
Many jewelers are stepping up their new store openings in 2011 and beyond. Real estate is cheap and available.
Several jewelers mentioned that they will increase new proprietary product introductions in 2011.
Preliminary results for the all-important holiday selling season of November-December suggest that jewelry sales will be stronger than expected.
Table 3 summarizes sales performance for the major publicly held specialty jewelers for their U.S. stores.
All specialty jewelers on table 3 gained market share in the third quarter except Zale (stores), Movado, Sterling’s regional brands, and Tiffany’s New York Flagship store. ■
Approx. Total Stores $ Millions Total Sales % Chg Y/Y Total Sales % Chg Y/Y Total Sales
High-End Jewelers Inflation Index Same-Store
Harry Winston U.S. 8 $80.2 75.6% Sales
tiffany U.S. * 81 $298.6 9.0% 5.0%
new York Flagship 1 n/a (3.0%) n/a
U.S. Branches 80 n/a n/a 8.0%
Online/Catalog n/a n/a 7.0% n/a
Jared (Sterling) *** 180 $164.4 16.9% 14.3%
Mayors U.S. ** 29 $24.0 n/a 2.0%
Mass-Market Jewelers
Sterling (all brands) 1,342 $497.0 8.8% 9.7%
Kay *** 915 $276.3 7.4% 8.6%
Regionals *** 250 $56.3 (5.0%) 2.6%
zale (all brands) 1,891 $327.0 (0.7%) (1.1%)
Stores **** 1,218 $277.7 (1.8%) n/a
Movado 33 $12.8 3.1% n/a
Popular-Priced Jewelers
zale Kiosks ***** 673 $46.4 6.2% n/a
notes:
* tiffany's sales for the americas (Canada, U.S., Mexico, Central and South america) were $331.8 million.
U.S. sales were an estimated 90% of reported americas sales.
** Mayors U.S. sales estimated; same-store sales are for six-month period ended September.
*** Sterling's store counts are estimates, but are within five stores of the actual number.
**** zale stores include zale's, zale's Outlet, gordons, Peoples and Mappins.
***** zale kiosks include Piercing Pagoda, Plumb gold, and Silver and gold Connections.
Source: Company Reports
Third Quarter 2010 Sales Trends table 3
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