Descripción del proceso de Importación de Metadatos

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Choose the correct a nswers.

1 . What were people's I peoples' reactions to

SKILLS

• TASK QUESTIONS

A D E BATE

You are going to learn how to conduct a debate and how to j udge the spea kers. Read the tips on prepa ring a debate. Then answer the Task Questions below.

TIPS

In a debate, one speaker speaks in favour of a proposal or statement while the second speaker speaks against the proposa l or statement.

Remember:

1 . You r presentation should be based on research and structured logical ly.

2. Find expert opinions and statistics to support your view

3 . Don't ignore evidence su pporting the

opposite point of view Instead , use it to predi ct what your opponent will say.

4. Keep your speech short and be persuasive.

5. You should a lso use logic and general k nowledge to persuade you r aud ience.

You must present the view you are given, even if you don't agree with it!

1 . Which tip above do you th i n k is the most i m portant?

� _2. Listen to extracts from a debate on the proposa l : There should be a law banning the use of mobile phones in cars.

a . What a rg uments does each spea ker use to support thei r view?

b. Which speaker uses rea l evidence?

c. Which speaker uses logic and genera l knowledge?

• USE YOUR SKILLS

Have a debate on a current issue. Use the tips above to prepare your debate.

Tel l the class to vote for the best speaker. Before voting, read the notes below.

How to Judge a Debate

• Vote for the best spea ker. (Th is may not be the spea ker that you agree with ! )

• Was the presentation wel l organised, with a n i ntroduction, body and conclusion?

• Did the spea ker use rational and persuasive a rguments?

• Did the speaker u se expert opi nions, statistics, logic or general knowledge?

• Did the speaker establ ish eye contact and spea k loudly and clearly?

Sense It

* The Srnses

• Repo11rd Speech

.. Listrning to a Report

* Comparing Pictures

• Wri t ing a Description of an Evem

* Life Skills: British Etiquettr

1 . The five traditional senses are sight, hearing, taste,

smell and touch. Can you think of any other senses?

2. How much do you know about the senses? Read the sentences below and decide whether they are true or false. Then check your answers on page _{1 47.}

A m a z i n g F a c t s ­ Tr u e ^{o r} Fa l s e ?

1 . Seeing red can distu rb your concentration.

2. The human nose can detect danger.

3 . A mother's hug ca n rel ieve her ch i ld's pa i n . 4. lt is harder t o ba l a nce on o n e foot

if you close you r eyes.

5. Men are more sensitive than women to smel l and taste.

6. H u mans have got a b l i nd spot.

7. All humans can feel

8. Some people ca n taste words or see m usic.

9. When you hold a seashell next to you r ear, you hear the sound of your blood

flowing through your ear.

Which of the five senses do you think is the most i mportant? How do you think your life would change if you lost it?

Find out how colours affect us at:

www. bu rl i ngto nbooks. es/view poi 11 ^ts2

READING

46

1. Scanning for Specific Information: Scan the text to find the fol lowing information.

1 . the na mes of two businesses in the U K 2 . the n u mber of perfumes made by Demeter

Fragrances

3 . the yea r that the Jorvic Viking Centre contacted

Dale Air

4. the location of the Natural History M useum

5 . the yea r that smoking was banned i n B ritish

pubs

2. Guessing Meaning from Context: Find the following words in the text. As you read the text, try to guess each word's meaning.

mouth-watering (line 1 5) • pu mped (line 1 8) stench (line 53)

Re d1rq Strategies, r�qe 1 34

EXAM FOCUS

ANSWERING OPEN QUESTIONS

1. Read the question carefully and see what type of information (reason, example, purpose, etc.) you have to provide. Use the question words to help you.

2. Look for keywords and synonyms to locate the relevant parts of the text.

3. Note the tense in the q uestion. Your answer will generally use the same tense.

4. Write the answer in your own words whenever possible. Do not add unnecessary i nformation or give you r opinion.

5. Check for errors in language, spelling and punctuation.

Example Question

Why is smell useful to some businesses?

Answer Analysis

• The word why indicates that you need to provide a reason. You r a nswer should therefore include the word because or to ⁺ i nfinitive.

• The keyword is businesses.

• Different businesses a nd the way i n which they use scents is discussed i n paragraphs 1 and 2.

Answer: Scents are useful to some businesses because they are used to help promote and sell products.

3. Answer the questions.

1 . Why does the Thomson travel agency use a coconut smell i n its offices?

2. What possible objection could be made to scent marketi ng?

3. I n what way a re the perfu mes at Demeter Fragrances different from most perfumes?

4. How do you know that 1 984 was a significant year for Dale Air?

5 . What is the purpose of the ashtray scent

produced by Dale Air?

4. Are the following statements true or false?

Find evidence in the text to support your answers.

i nfluence customers to make a p u rchase.

5. Choose the best mea n i ng for each word or phrase according to the text.

1 . setting off (line 2 ) is a leg itimate sales tactic? In what ways are other senses used to make customers spend more?

I

Of all the senses, smell is the most powerfu l for bringing back memories and setting off emotions. This is because smells are processed in the limbic system, which is both the emotional centre of the brain and the place where long-term memories are stored. Many businesses have discovered this amazing power and are currently using artificial smells to trigger a purchase, evoke an emotion or create a realistic experience.