Capítulo V De razones a estrategias
DESCRIPCION DE LA ASIGNATURA
The National Book Trust, India, an apex body under the Ministry of Human Resource Development, Government of India, was established in 1957. The Trust is mandated by the Government of India to produce and encourage the publication of good books and to make them available at moderate prices to the public. The Trust is also mandated to arrange Book Fairs/Exhibitions and take all necessary steps to make the people book minded in the country.
applications (e.g. market access, national treatment and adherence to the reference paper).
The GATS applies in principle to all service sectors except "services supplied in the exercise of governmental authority". These are services that are supplied neither on a commercial basis nor in competition with other suppliers. The negotiations take place under the framework of 'Offer' and 'request' approach. Countries make offers to the Foreign Service Providers to get trading access to their internal market.
Similarly countries make request to their partners to grant access to their markets. GATS defines services trade as occurring via four modes of supplies all of which are relevant to education. GATS/WTO prescribes the following four modes of trade in services including Education Services:
ØCross Border Supply: delivery of education services via internet (distance education, tele-education, education testing services)
ØConsumption Abroad: movement of students from one country to another for higher education.
ØCommercial Presence: establishment of local branch campuses or subsidiaries by foreign universities in other countries, courses offerings by domestic private colleges leading to degrees at foreign universities, twinning arrangements, franchises.
ØMovement of Natural Persons:- temporary movements of teachers, lecturers, and education personnel to provide education services overseas.
In each of these modes, exceptions can be made under the conditions of Market Access and National Treatment. Under 'Education Services' the Indian revised offer was to open up with Higher Education Sector with the condition that Higher Education Institutions can be permitted to charge fee to be fixed by an appropriate authority provided such fee do not lead to charging capitation fee or to profiteering. The provision of the Higher Education services would also be subject to such regulations, already in place or to be prescribed by the appropriate regulatory authority.
The main sub-sectors under the GATS in the area of education are: (i) Primary Education (CPC 921); (ii) Secondary Education (CPC 922); (iii) Higher Education (CPC 923); (iv) Post-secondary technical and vocational, university degree or equivalent; (v)
Adult Education and (CPC924) and (vi) Other Education (CPC 929).
All schedules have two sections: (i) the horizontal commitment section, which establishes the limitations that apply to all sectors listed in the schedule; and (ii) the particular trade in services commitments that apply to a particular sector or sub-sector. In determining a country's sector-specific commitment, consideration must also be given to the overall horizontal commitments.
A "specific commitment" in the services schedule refers to the country's commitment to provide market access and national treatment for the service listed pursuant to the terms and conditions set forth in the schedule. Commitments are legally binding and once a specific commitment has been made, a government is
"bound to the specific level of market access and national treatment and it cannot, at a later time, impose measures that would restrict entry into such markets.
Commitments and limitations to markets access and national treatment are entered in the service schedule with respect to each of the modes of supply. Therefore, a commitment on the sub-sector of higher education services (which is within the Education services sub-sector that in turn is within the broader sub-sector classification of Education services) will have eight entries: 4 under the column of market access (one for each of the 4 different modes of supply) and 4 under the column of limitations on national treatment.
In the entries that read "none" mean that there are no limitations on national treatment of educational services as it relates to cross border supply (1) consumption abroad (2) and commercial presence. (3) There are also no market access limitations on the
"consumption abroad" mode of supply of educational services.
However, wherever it is specified "unbound" in the schedule means that it may impose limitations on market access or national treatment with respect to the mode of supply identified and subject to the condition specified therein (e.g. termination of monopoly or horizontal commitments). The Government of India 'Offer' in Education services under the GATS framework is given below:
A N N U A L R EP O R T – 2 0 1 4 -1 5 C o p y r ig h t a n d B o o k P r o m o ti o n
Book Promotion
Books are the expression of creativity and wisdom of human mind and mirror the knowledge of people and nation. Books have always played an important role in the progress of the society. The Book Promotion Division has a number of schemes and activities implemented through the National Book Trust with the aim of providing easy access of books for all segment of society, promoting reading habits, providing assistance to the development of the book publishing industry and encouraging the general popular literature.
NATIONAL BOOK TRUST, INDIA (NBT)
The National Book Trust, India, an apex body under the Ministry of Human Resource Development, Government of India, was established in 1957. The Trust is mandated by the Government of India to produce and encourage the publication of good books and to make them available at moderate prices to the public. The Trust is also mandated to arrange Book Fairs/Exhibitions and take all necessary steps to make the people book minded in the country.
applications (e.g. market access, national treatment and adherence to the reference paper).
The GATS applies in principle to all service sectors except "services supplied in the exercise of governmental authority". These are services that are supplied neither on a commercial basis nor in competition with other suppliers. The negotiations take place under the framework of 'Offer' and 'request' approach. Countries make offers to the Foreign Service Providers to get trading access to their internal market.
Similarly countries make request to their partners to grant access to their markets. GATS defines services trade as occurring via four modes of supplies all of which are relevant to education. GATS/WTO prescribes the following four modes of trade in services including Education Services:
ØCross Border Supply: delivery of education services via internet (distance education, tele-education, education testing services)
ØConsumption Abroad: movement of students from one country to another for higher education.
ØCommercial Presence: establishment of local branch campuses or subsidiaries by foreign universities in other countries, courses offerings by domestic private colleges leading to degrees at foreign universities, twinning arrangements, franchises.
ØMovement of Natural Persons:- temporary movements of teachers, lecturers, and education personnel to provide education services overseas.
In each of these modes, exceptions can be made under the conditions of Market Access and National Treatment. Under 'Education Services' the Indian revised offer was to open up with Higher Education Sector with the condition that Higher Education Institutions can be permitted to charge fee to be fixed by an appropriate authority provided such fee do not lead to charging capitation fee or to profiteering. The provision of the Higher Education services would also be subject to such regulations, already in place or to be prescribed by the appropriate regulatory authority.
The main sub-sectors under the GATS in the area of education are: (i) Primary Education (CPC 921); (ii) Secondary Education (CPC 922); (iii) Higher Education (CPC 923); (iv) Post-secondary technical and vocational, university degree or equivalent; (v)
Adult Education and (CPC924) and (vi) Other Education (CPC 929).
All schedules have two sections: (i) the horizontal commitment section, which establishes the limitations that apply to all sectors listed in the schedule; and (ii) the particular trade in services commitments that apply to a particular sector or sub-sector. In determining a country's sector-specific commitment, consideration must also be given to the overall horizontal commitments.
A "specific commitment" in the services schedule refers to the country's commitment to provide market access and national treatment for the service listed pursuant to the terms and conditions set forth in the schedule. Commitments are legally binding and once a specific commitment has been made, a government is
"bound to the specific level of market access and national treatment and it cannot, at a later time, impose measures that would restrict entry into such markets.
Commitments and limitations to markets access and national treatment are entered in the service schedule with respect to each of the modes of supply. Therefore, a commitment on the sub-sector of higher education services (which is within the Education services sub-sector that in turn is within the broader sub-sector classification of Education services) will have eight entries: 4 under the column of market access (one for each of the 4 different modes of supply) and 4 under the column of limitations on national treatment.
In the entries that read "none" mean that there are no limitations on national treatment of educational services as it relates to cross border supply (1) consumption abroad (2) and commercial presence. (3) There are also no market access limitations on the
"consumption abroad" mode of supply of educational services.
However, wherever it is specified "unbound" in the schedule means that it may impose limitations on market access or national treatment with respect to the mode of supply identified and subject to the condition specified therein (e.g. termination of monopoly or horizontal commitments). The Government of India 'Offer' in Education services under the GATS framework is given below:
A N N U A L R EP O R T – 2 0 1 4 -1 5 C o p y r ig h t a n d B o o k P r o m o ti o n
Sale and Distribution of NBT Publications NBT Publications are presently promoted through direct selling, Agents, Distributors and bulk supply to State Governments. The publications are sold through NBT bookshops located in New Delhi, Mumbai, Kolkata and Bangalore. Following an MoU with Delhi Metro Rail Corporation (DMRC), NBT books are now available at Kashmere Gate and Vishwavidhyalaya Metro Stations. NBT books are also sold at NBT Book Promotion Centres across the country. During the period under review the Trust has registered a net sale of publications amounting to Rs. 25 crore.
Book Promotion Centre
With a view to strengthen the book promotional activities one Book Promotion Centre, is being set up in each State & UTs. During the year under review Book Promotion Centre were open in Kochi, Patna, Hyderabad, Agartalla, Guwahati, and Cuttack apart from the already existing Centers at Delhi, Calcutta, Mumbai, Chennai.
Organization of Book Fairs in India
During the year, the Trust organized 9 Book Fairs across the country including Mangalore Book Fair (4-12 January, 2014); Ramanathapuram Book Fair (25 January – 2February 2014); Perambalur Book Fair (31 January to 9 February 2014); Mandi Book Fair (16 to 22 June 2014); Shimla Book Fair (30 June to 6 July 2014); Tirunelveli Book Fair (18 to 27 July 2014);
Organization of New Delhi World Book Fair 2014
The Trust organised the annual New Delhi World Book Fair, 2014 from 15 to 23 February 2014 at Pragati Maidan, New Delhi. The Fair was organized in association with India Trade Promotion Organization (ITPO). Shri Pranab Mukherjee, Hon'ble President of India inaugurated the New Delhi World Book Fair, 2014. More than 1000 publishers, booksellers and distributors participated in the Fair including foreign participants from 26 countries like France, Iran, Activities of the Trust
(a) Publishing
The Trust publishes general reading material, which includes works of fiction, books on social sciences, medical science and cutting edge technology for all segments of society and for all age-groups. The Trust also publishes a wide variety of books for children and post-literacy reading material for neo-literates. The NBT publications are moderately priced in English, Hindi and other regional languages. The NBT publishes books under 19 series like (a) India- The Land and the People (b) Popular Science & Social Science (c) Folklore (d) National Biography and Autobiography of Indians who have made outstanding contribution towards the development of Indian Society, culture, science, economy, polity etc. (e) Nehru Bal Pustakalaya (f) Creative Learning (g) Books for neo-literates (h) AadanPradan for forging national integration of exchange of creative literature of different regions (i) Indian Literature (j) Indian Diaspora Studies (k)
General series and (l) Braille books.
The publishing in India is presently undergoing rapid changes due to technological advances and changes in the pattern of reading particularly among the youth. To meet these challenges, the Trust has been trying to adapt to this changing environment by bringing innovative changes in its publishing and book promotional activities. The Trust has been able to provide a wide variety of books for all age groups on all subjects. While strengthening its ongoing activities, the Trust has also initiated special efforts towards publishing books in many minor languages like Dhurbi, Dorli, Gondi etc. The Trust pays special attention to those genres of publishing, which, despite their importance, have not been adequately covered by other publishers in India. In addition, the Trust under Rajiv Gandhi-Longowal Accord publishes select books in Punjabi to promote the Punjabi language, its literature and culture. During the year 2014, the Trust has brought out 1519 titles in English, Hindi and other Indian languages as under:
A N N U A L R EP O R T – 2 0 1 4 -1 5 C o p y r ig h t a n d B o o k P r o m o ti o n
Number of titles brought out by NBT in 2014
The Union Minister for Human Resource Development, Smt. Smriti Irani addressing at the inauguration of the World Book Fair-2015, organised by the National Book Trust of India, in New Delhi on February 14, 2015.
Thiruvananthapuram Book Fair (4 to 12 October 2014); Utari Delhi Nagar Nigam Pustak Utsav (13 to 18 December 2014) and Indore Book Fair (6-14 December 2014).
Dr. A.P.J Abdul kala, farmer president of india, at the in inaugural function of NBT Ramanathapunam book fair (Tamil nadu).
Sale and Distribution of NBT Publications NBT Publications are presently promoted through direct selling, Agents, Distributors and bulk supply to State Governments. The publications are sold through NBT bookshops located in New Delhi, Mumbai, Kolkata and Bangalore. Following an MoU with Delhi Metro Rail Corporation (DMRC), NBT books are now available at Kashmere Gate and Vishwavidhyalaya Metro Stations. NBT books are also sold at NBT Book Promotion Centres across the country. During the period under review the Trust has registered a net sale of publications amounting to Rs. 25 crore.
Book Promotion Centre
With a view to strengthen the book promotional activities one Book Promotion Centre, is being set up in each State & UTs. During the year under review Book Promotion Centre were open in Kochi, Patna, Hyderabad, Agartalla, Guwahati, and Cuttack apart from the already existing Centers at Delhi, Calcutta, Mumbai, Chennai.
Organization of Book Fairs in India
During the year, the Trust organized 9 Book Fairs across the country including Mangalore Book Fair (4-12 January, 2014); Ramanathapuram Book Fair (25 January – 2February 2014); Perambalur Book Fair (31 January to 9 February 2014); Mandi Book Fair (16 to 22 June 2014); Shimla Book Fair (30 June to 6 July 2014); Tirunelveli Book Fair (18 to 27 July 2014);
Organization of New Delhi World Book Fair 2014
The Trust organised the annual New Delhi World Book Fair, 2014 from 15 to 23 February 2014 at Pragati Maidan, New Delhi. The Fair was organized in association with India Trade Promotion Organization (ITPO). Shri Pranab Mukherjee, Hon'ble President of India inaugurated the New Delhi World Book Fair, 2014. More than 1000 publishers, booksellers and distributors participated in the Fair including foreign participants from 26 countries like France, Iran, Activities of the Trust
(a) Publishing
The Trust publishes general reading material, which includes works of fiction, books on social sciences, medical science and cutting edge technology for all segments of society and for all age-groups. The Trust also publishes a wide variety of books for children and post-literacy reading material for neo-literates. The NBT publications are moderately priced in English, Hindi and other regional languages. The NBT publishes books under 19 series like (a) India- The Land and the People (b) Popular Science & Social Science (c) Folklore (d) National Biography and Autobiography of Indians who have made outstanding contribution towards the development of Indian Society, culture, science, economy, polity etc. (e) Nehru Bal Pustakalaya (f) Creative Learning (g) Books for neo-literates (h) AadanPradan for forging national integration of exchange of creative literature of different regions (i) Indian Literature (j) Indian Diaspora Studies (k)
General series and (l) Braille books.
The publishing in India is presently undergoing rapid changes due to technological advances and changes in the pattern of reading particularly among the youth. To meet these challenges, the Trust has been trying to adapt to this changing environment by bringing innovative changes in its publishing and book promotional activities. The Trust has been able to provide a wide variety of books for all age groups on all subjects. While strengthening its ongoing activities, the Trust has also initiated special efforts towards publishing books in many minor languages like Dhurbi, Dorli, Gondi etc. The Trust pays special attention to those genres of publishing, which, despite their importance, have not been adequately covered by other publishers in India. In addition, the Trust under Rajiv Gandhi-Longowal Accord publishes select books in Punjabi to promote the Punjabi language, its literature and culture. During the year 2014, the Trust has brought out 1519 titles in English, Hindi and other Indian languages as under:
A N N U A L R EP O R T – 2 0 1 4 -1 5 C o p y r ig h t a n d B o o k P r o m o ti o n
Number of titles brought out by NBT in 2014
The Union Minister for Human Resource Development, Smt. Smriti Irani addressing at the inauguration of the World Book Fair-2015, organised by the National Book Trust of India, in New Delhi on February 14, 2015.
Thiruvananthapuram Book Fair (4 to 12 October 2014); Utari Delhi Nagar Nigam Pustak Utsav (13 to 18 December 2014) and Indore Book Fair (6-14 December 2014).
Dr. A.P.J Abdul kala, farmer president of india, at the in inaugural function of NBT Ramanathapunam book fair (Tamil nadu).
Japan, Nepal, Poland, Pakistan, Singapore, Sri Lanka, South Korea and Saudi Arabia. The theme of the Fair was Kathasagara: Celebrating Children's Literature.
A number of panel discussions, workshops, counselling sessions for young adults, storytelling sessions and interactive sessions with eminent children's authors and illustrators like Ruskin Bond, AbidSurti, ParoAnand, Kshama Sharma, Nina Sabnanietc were organised in the Theme Pavilion.
Poland was the Guest of Honour country at the New Delhi World Book Fair, 2014. The other major features at the New Delhi World Book Fair were Authors' Corner, Kidz Bubble, CEOSpeak over Chairman's Breakfast, New Delhi Rights Table and "Desaj".
The next New Delhi World Book Fair is scheduled to be held from 14 to 22 February 2015.The theme of the Fair will focus on the folk-tradition and literature of the North-East. Singapore will be the Guest of Honour Country and South Korea will be the Focus Country at the Fair. Other activities to be held during the Fair
A Memorandum of Understanding on Cooperation between the National Book Trust, India and State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China was signed 18 September 2014 at Hyderabad House, New Delhi th
in the presence of the Hon'ble Prime Minister of India and the Hon'ble President of China. According to the MOU, China would be the Guest of Honour country in the New Delhi World Book Fair 2016 and the SAPPRFT will organize a series of cultural and publishing exchange activities during the New Delhi World Book Fair 2016.
In order to promote Indian books abroad, the Trust participates in various International Books Fairs by
In order to promote Indian books abroad, the Trust participates in various International Books Fairs by