Determinación del gasto energético para el establecimiento de la

Banking

PosAm provides its clients from the banking sector with application and infrastructure solutions and operating services aimed at optimizing internal processes, increasing sales efficiency and reducing operating costs.

In its software solutions, the company focuses on increasing the efficiency of handling clients at branch offices. The aspects of electronic document authorisation and identity management are approached in an innovative manner. They are conducive to reducing the time of handling the customers, reducing the costs of processing paper documents originally available in hard copy, increasing the security, protecting reputation, improving the sales process, as well as improving the prestige.

The purpose of solutions aimed at consolidating and optimizing IT infrastructure is to reduce operating costs, improve quality parameters, enhance security, streamline administration and increase operation efficiency. In its projects in the field of desktop, server or storage infrastructure, it combines top technologies from Hitachi Data Systems, HP, IBM, Bull, Citrix and expertise of its own consultants and specialists.

The services of comprehensive IT support and operation are oriented to optimizing the costs, internal processes and at improving the quality of IT services. Outsourcing is a vehicle for the transition from IT administration to IT management.

Insurance Companies and Financial Institutions

In the insurance and finance sector, PosAm provides software solutions and services aimed at supporting key business processes of its customers.

02 REPORT ON THE COMPANy‘S BuSINESS ACTIVITIES

Software development and services are designed to support mobile sales by sales representatives, management of customer relations and the settlement of insurance claims. This is significantly contributing to a more efficient acquisition of new clients, application of innovative business network management, faster deployment of new insurance products to the market and increasing the satisfaction and loyalty of clients. Technical support of sales representatives makes it possible to provide comprehensive care to clients and better manage the insurance system and its users both in technical and methodological terms. Today, the network entails more than 20,000 users.

Manufacturing

For the manufacturing and network industries segment, the company provides software and infrastructure solutions and takes care of outsourcing services.

The supplied software systems are intended for managing executive employees, authorisation of persons and the signing of documents. When building and transforming IT infrastructure, the company specializes in storage solutions and comprehensive consolidation of IT infrastructure. Outsourcing services include operating IT services and service desk services.

The systems designed for the management of executive employees facilitate the collection, classification and recording of requests. They are also used for planning and managing the servicing operations all the way through to monitoring and enforcing their performance. PosAm’s clients are thus able to automate, optimize and increase the efficiency of employee management processes while at the same time improving the quality of provided services.

Recording a handwritten signature using the signature tablet and its use for the authorization of persons or signing documents brings new possibilities in the field of paperless communication. The digitized handwritten signature absolutely eliminates the need for hard copy documents, be it in the office or in the field.

When building and consolidating server, storage and desktop IT infrastructure, the company uses the technology provided by Bull, Citrix, Hitachi Data Systems, IBM, Hewlett-Packard or Microsoft.

Telecomunications and Media

PosAm is present in the telecom segment in particular through its SAP-based application solutions, core IT infrastructure solutions, as well as operation-oriented IT services.

The solutions based on the SAP platform enable a more professional management of corporate processes. In terms of data storage, management and data protection systems, the company primarily uses the technology designed by Hitachi Data Systems.

PosAm also offers cloud solutions using state-of-the-art technology while ensuring the related integration processes.

State Administrations and Local Goverment

In the state administration and local government segment, PosAm has been involved, in the long run, in software development aimed at supporting the main processes in the field of public finance and the provision of operating services, while also being active in the health sector.

In public finance, PosAm’s software solutions mostly cover preparation, approval, amendments, monitoring, assessment and consolidation of budgets at all levels of state administration, as well as local government. The preparation of public administration budgets is facilitated by a solution developed by PosAm: the Budget Information System (RIS), which represents an inevitable prerequisite for the functioning of the state treasury.

Information systems designed by PosAm also facilitate the processes of collecting, storing and utilising information in the register of financial statements, coordination, preparation, performance and evaluation of government audits, as well as the management of development aid financing.

In the health sector, the company is implementing solutions for basic health registers and focuses on health terminology as a crucial element for building the eHealth system.

COMMUNICATION

PosAm’s communication activities are in line with the specific aspects of a company providing services and solutions for corporate clients. Specialized professional events have played the key role in the mix of communication activities.

The communication activities revolved primarily around IT service management, storage solutions and the use of digitised

handwritten signatures for the signing of documents and the identification of persons. eGovernment has become a new important issue that is being addressed by the DCOM project (the Town and Municipality Data Centre). As the largest IT project financed from the European funds in 2013, described as a unique endeavour within the Central and Eastern Europe, DCOM was presented by PosAm at the European Week of Regions and Cities - Open Days in Brussels, the largest event of its kind in Europe.

CORPORATE SOCIAL RESPONSIBILITY

PosAm is fully aware of its mission and responsibility towards society in which it conducts its business. It fosters, whenever possible, wider communities around the brand or supports those who belong to disadvantaged groups in society.

02 REPORT ON THE COMPANy‘S BuSINESS ACTIVITIES

PRODUCTS AND SERVICES

Thanks to its solid and well-established product portfolio, the Zoznam.sk web portal continued to be one of the stable leaders of the Slovak internet during the last year. In 2014, it was offering more than 40 internet portals, services and magazines that were continuously upgraded in accordance with the current trends and customer needs.

To mark the fifth anniversary of the launch of the Feminity.sk lifestyle magazine, the portal has received a new design. The focus was in particular on visual dominance of photographs and on attractive video content. The Feminity TV section is now more noticeable, containing in particular videos compiled by the editorial staff. Other websites redesigned last year were Free.sk and oPeniazoch.sk, including the user interface of Jednorázová zásielka (one-off file transfer service) on Úschovňa.sk web data storage server.

Improvements to the user interface of the kariéra.sk employment portal were also made last year. Following innovative changes in 2013 which were primarily aimed at making the interface more convenient for job seekers, the Zoznam.sk portal focused on improving its services for advertisers. A new addition to the existing portfolio of services is the automatic pre-selection of candidates based on criteria entered in a job advertisement, thus significantly streamlining the entire process.

The strategic development of the Predpredaj.sk, e-ticketing product, includes the expansion of its services into brick and mortar shops. The tickets were initially available for collection at the Telekom network of shops, however, the e-ticketing portal is now cooperating with several partners allowing the customers to purchase their tickets directly in their retail networks. This product of Zoznam.sk has therefore found its way to the offline sector. Last year, the portal had exclusive rights to sell tickets for several outstanding events such as popular singer Miroslav Žbirka’s Christmas Tour, Peter Nagy’s concerts in Bratislava and Košice, concert by Marie Rottrová, as well as the “Hlasy 2/ Voices II” project by singer Richard Müller and the a band Fragile.

The Topky.sk news portal introduced an upgraded mobile application for iOS devices. In a survey carried out by Google.com, the Topky.sk news portal became the most searched medium of the Slovak internet for the third year in a row.

The Zoznam.sk portal extended its portfolio of magazines with the new Telkáč magazine for all movie and TV fans which broadened the offer of online TV guide Telkáč.sk. The Telkáč magazine brings fresh news about the most recent events in cinematography and TV broadcasting, including information about movie celebrities.

In June, the AndroidPortal.sk magazine, which provides mobile technology news with a primary focus on the Android mobile platform, ranked first in the number of visitors for the third month in a row. As revealed by surveys, the portal was visited by

207,893 real users during that month (June 2014, source: AIMmonitor). In November 2013, the number of real users was 73,089 and this figure rose to as many as 256,793 real users in November 2014. In December, the online magazine was redesigned, bringing a modular title and a fresh look to the website.

The tourism magazine Dromedár.sk was the most successful magazine in its market segment. In terms of economics, finance and law, the oPeniazoch.sk portal enjoyed the leading position. Sports magazine Športky.sk and music portal Hudba.sk were also leaders in their respective segments. In the magazines/lifestyle domain, the leading position was held by prominenti/topky.sk and Feminity.sk. An overall increase in the number of visitors can be attributed to long-term hard work and effort to provide visitors with relevant and interesting content amidst a fierce competition. (September 2014, Source: AIMmonitor)

HUMAN RESOURCES

As at 31 December 2014, the Zoznam company had 52 employees working on the basis of an employment contract and five people with agreements for work performed outside employment contracts (casual work contracts). At the end of the year, the Zoznam Mobile company was employing 6 people, all of whom were working on the basis of an employment contract.

According to data provided as at the last day of 2014, the average age of an employee in the Zoznam company was 31 years; in the case of Zoznam Mobile’s employees, the average age was 30 years.

Of all employees in the Zoznam company in 2014, 57 % were women and 43 % were men; in the Zoznam Mobile company, these figures were 33 % for women and, respectively, 67 % for men in 2014.