Develamientos desde la experiencia mística

Tesla Motors with its mission to transform the existing transportation industry into a sustainable Electric Vehicle industry boasts of a ‘shaping strategy’. A ‘shaping strategy’ depicts bold leadership that believes in the organization’s power to cause change and conquer (Reeves, Love & Tillmanns, 2012).

Tesla’s existing strategy has gained popularity due to its disruptive innovation and distinct positioning. The firm’s strategy to consecutively launch offerings that are better than competitors and are creating a need in different market segments is extraordinary. Today, with leading Powertrain technology, the award winning luxury Model S sedan and the latest affordable Model 3 sedan, Tesla has the momentum and opportunity to emerge as a global leader in the growing Electric Vehicle industry. Elon Musk’s courageous strategic moves like investment in Giga Factory and opening Patents show a very optimistic and bold strategic position.

Despite gaining popularity due to its innovative practices, Tesla has also attracted critic from the industry and media. The company is not yet profitable and has yet to prove its production prowess. Having said that, its ambitious strategic goals has invited competition and has led the spark in the very nascent Electric Vehicle industry.

Amidst all the excitement and speculation, the question is that are we on the verge of a new era in the transportation industry or will Tesla change its ‘Shaping strategy’ to an ‘Adaptive strategy’ due to the immutable environment of automobile industry (Reeves, Love & Tillmanns, 2012)?

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