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About the Authors
b j Altschul is an assistant professor of public communication at American University in
Washington, DC. Drawing from her previous experience as director of the Office of
Communication for the Virginia Department of Agriculture and Consumer Services and public relations manager for the University of Maryland Biotechnology Institute, she now specializes in ways to bridge the gap between scientists and non-scientists regarding the public relations
challenges of food and agricultural biotechnology. As a consultant, she authored a background paper for the Virginia Biotechnology Research Act Study Commission when that state was considering what type of legislative oversight would best protect its citizens as the food and biotechnology industry sought to grow. Although her professional experience often has been in support of the industry, as an educator she strives to explore both the pros and cons from the perspective of all points of view. Toward that end, students in her public relations case studies classes role-play in teams representing major organizations, attempting to solve communication problems through online discussion, face-to-face debate in response to scenarios based on current news, and preparation of campaign materials on behalf of their “clients.”
Ieva Burneikaitė is a public relations consultant, currently working for the public relations
agency Acta Publica in Lithuania. Her current assignments include consulting private and public sector organizations regarding issues of corporate communication, issues management and product promotion. She also is involved in political campaigns and elections campaigns. Prior to this position she was a public relations consultant in the advertising and publikc relations agency Adell Saatchi&Saatchi Lithuania. Ieva has a bachelor’s degree in sociology, which she received from Vilnius University, and a Master of Arts degree in communications from Ohio University, USA.
Meta G. Carstarphen, Ph.D., is an associate professor in the Gaylord College of Journalism and
Mass Communication at the University of Oklahoma. A former assistant public affairs officer for the Federal Aviation Administration, she helped coordinate media relations, internal communication and education programs for the agency’s Southwest Regional office. Now a specialist in community relations and multicultural public relations, Carstarphen teaches courses in PR writing, multimedia, campaigns, research, race/gender/media, and cultural studies. She is the author of the Allyn & Bacon textbook, Writing PR: A Multimedia Approach.
Mark Hucklebridge APR is a journalism and public relations lecturer at California Polytechnic
State University San Luis Obispo and the former director of public affairs at the Monterey Institute of International Studies, Monterey, CA. William “Bill” Godnick is a Policy Advisor for Latin America Security Peace Building Program, International Alert, and a PhD candidate in International Relations and Security Studies, Department of Peace Studies, University of
Samsup Jo is an assistant professor at Sookmyung Women’s University in South Korea. His
public relations centers on public relations management and international public relations. His articles have appeared in the Journal of Public Relations Research, Mass Communication &
Society, Journalism & Mass Communication Quarterly, and Journal of Promotion Management.
His professional experience includes several years as public relations manager at Cheil Communications in Seoul, Korea.
Jooho Kim is director and chief of the Public Relations Account Team at Cheil Communications
in Seoul, South Korea. He has served at the agency for more than fifteen years, focusing on international public relations, and sports marketing. He has planned and handled various public relations program in more than twenty countries, including the United States, Australia, China, Thailand, Germany and Brazil. He participated in four Olympic sponsorship. He is a Council Member of the International Public Relations Association (IPRA) and a Jury Member of the IPRA’s Golden Award. He was an Adjunct Professor at Sookmyung Women’s University in Seoul, and is the author of the book, Winning Hongbo, Successful Public Relations.
Sunday Odedele, MPIR, is an international public relations practitioner with 16 years of
experience who currently is managing director of Petros-Faith Public Relations Consulting in Lagos, Nigeria. He holds both BEEC and NIPR diplomas and a PGD in marketing from the University of Nigeria, Nsukka. He is a member of the Nigeria Institute for Public Relations and of the Institute of Public Relations in the UK, and has spoken at several international public relations conferences including the World Public Relations Festival in Rome, 2003.
Aydemir Okay is an associate professor on the Communication Faculty at Istanbul University in
Istanbul, teaching courses in public relations theory, corporate communication and sponsorship at the undergraduate and graduate levels. Prior to joining Istanbul University, he worked at Marmara and Mediterranean University. He is the author or co-author of four books and
numerous articles and has presented at several international communication and public relations conferences. He is a member of the European Public Relations Research and Education
Association (EUPRERA) and Istanbul Public Relations Association (HID).
Ayla Okay is an associate professor on the Communication Faculty at Istanbul University in
Istanbul, teaching courses in public relations practices, new strategies in public relations,
corporate identity and media relations at the undergraduate and graduate levels. She is the author or co-author of three books and numerous articles. She is a member of the Istanbul Public
Relations Association (HID).
Maria Schnabel, APR, is the Director of Public Relations for BellSouth International, where she
is responsible for the company’s communications efforts in 10 Latin American countries, guiding the development of communications strategies of the company’s affiliates to help them succeed in their highly competitive local environments. She assumed the position in 1999 after
returning from a two-year assignment for BellSouth in Sao Paulo, Brazil, where she led the public relations and advertising function for the world’s largest cellular launch at that time. In previous assignments, she headed the communications function for BellSouth’s start-ups in Panama, Chile, Nicaragua, Guatemala, Peru, Singapore, India, Israel and others. Before joining BellSouth International she was a Public Relations Manager for Southern Bell in Miami, where she was responsible for employee communications and issues management. She is a native of Barcelona, Spain. She attended San Diego State University, were she received a BA in Journalism; Syracuse University for her Masters in Communications Management; and Barry University in Miami, where she pursued MBA studies.
Juliette Storr is an assistant professor in the Department of Communication at North Carolina
State University, teaching courses in public relations and international and intercultural
communication at the undergraduate and graduate levels. Prior to beginning her academic career she worked as a print and broadcast journalist, public relations manager, television sales
manager, radio announcer and television producer in several countries including Canada, The Bahamas and the United States.
Donn James Tilson, KHS, APR, Fellow PRSA (Ph.D., University of Stirling) is an associate
professor of public relations at the University of Miami’s School of Communication. The first in Europe to graduate with a doctorate in public relations, he has published and lectured
internationally on corporate public relations, including as a European University Public Relations Confederation Visiting Scholar at Complutense University in Madrid and Autónoma University in Barcelona. A member of the Public Relations Society of America’s College of Fellows and Chair-Elect of PRSA’s International Section, he serves on the editorial board of Ecquid Novi, the research journal of the Southern African Communication Association, and is a former book review co-editor of Journalism Studies. He is a participating faculty member of the University of Miami’s Institute for Cuban and Cuban-American Studies and Center for Latin American Studies and has led students on summer abroad programs to Spain. Prior to joining the University of Miami, he served as a public relations manager for BellSouth for 16 years,
directing the company’s charitable contributions and educational relations programs in Florida. In 1999 he was inducted as a Knight of the Equestrian Order of the Holy Sepulchre of Jerusalem, one of the oldest Orders of Chivalry in the world.
About the Editors
Judy VanSlyke Turk, director of the School of Mass Communications at Virginia
Commonwealth University, spent two and a half years in the United Arab Emirates as founding dean of the College of Communication and Media Sciences at Zayed University, a public university for women with campuses in Dubai and Abu Dhabi. She returned to the USA in March 2002 when she assumed her current position. She is 2004 chair of the International Section of Public Relations Society of America, and is a past chair of its College of Fellows and Educators Academy. She was named PRSA’s Outstanding Educator in 1992. She is co-author of the textbook This is PR: The Realities of Public Relations and her research has been published in
Journalism Monographs, Journalism and Mass Communications Quarterly, Newspaper
Research Journal, Public Relations Review and Public Relations Journal. She has consulted and
lectured on journalism curriculum development, press freedom and public relations in Eastern Europe, the Newly Independent States of the former Soviet Union and Asia.
Linda H. Scanlan, retired associate professor and chair of the journalism department at Norfolk
State University, Norfolk, VA, has trained journalists and public relations practitioners
throughout Eastern Europe. She was a Fulbright Senior Scholar teaching journalism and public relations in Bulgaria in 1993-94, a USIS teaching fellow in Latvia in 1997, a Freedom House advisor to the Ministry of Foreign Affairs in Romania in 1999, and a Fulbright Senior Specialist in Kosovo in 2001 to recommend journalism program resources for a new graduate program there. She is a member of the Board of Directors of the Fulbright Association of the U.S., chairing its Advocacy and External Relations Committee, and is treasurer of the International Section of the Public Relations Society of America (PRSA). Accredited (APR) by PRSA, she was president, ethics officer and Assembly delegate of the Hampton Roads Virginia Chapter, which recognized her as the “Professional of the Year” in 2001. She is a recipient of the Virginia Public Relations Medallion and is on the editorial review boards of several professional