Diseño de la estrategia de desarrollo competitivo

Huuhka Oy. www.huuhkaoy.com

Huuhka Oy is a Finnish firm that produces turnkey luxury interiors built for usage on land and at sea. It was founded in 1987 when its main line of business was the installation of fire-rated doors on ships. Today, the company works in both the cruise ship industry and on architectural buildings on land; its solutions are applied in shopping areas, luxury sea liners, business centres, hotels and restaurants. Huuhka’s tailor-made deliveries include everything from interior bulkheads to finished furnishing. The company’s headquarters and production facilities are located in South- western Finland. Huuhka Oy employs 50-90 workers and also utilises subcontractors. The company’s turnover in 2009 was 11 million Euros.

Dermoshop Ltd. www.dermoshop.com

Dermoshop Ltd., founded in 1984, is a Finnish company that produces high quality cosmetics and skin care products that can only be purchased through its web-shop. The products are developed in Korsnäs, Finland and produced in Sweden, Denmark, Spain, Finland, France, Italy and Germany. Currently, Dermoshop has sales throughout the European Union and, in addition to Finland, has offices in Tallinn, Estonia, and St. Petersburg, Russia. Also, Dermoshop has built its own warehouse facilities near St. Petersburg. In March 2011, Dermoshop employed 72 people and its turnover in 2011 was 25 million Euros.

Selki Fabrik Oy. www.selkifabrik.fi

SelkiFabrik Oy is a small Finnish firm founded in 2005 and located in Helsinki. It designs and produces head ware, scarves and accessories. The products are made in different parts of Europe and finalised in Finland. Currently, SelkiFabrik has a team of six people, four of whom are partners owning shares of the firm; the other two are hired trainees.

Up Code. www.upcode.fi

Up Code is a small Finnish company, established in 2006, that produces special software for an optical reader that utilises mobile phones/devices to add any electronic information or system to printed products and to electronic information on screens. With this application, it is possible to integrate all businesses and all forms of eCommerce with print and screen media. Currently, Up Code employs 100 people in Finland and 30 abroad. The company’s internationalisation process began immediately after start-up. Nowadays, it operates in more than twenty countries. Up Code has operations in Russia in the form of several official representatives with responsibility for sales.

Grape People. www.grapepeople.fi

Grape People is a small Finnish company founded in 2003 and located in Helsinki. Through meetings and workshops, it provides training and facilitating services for various companies and teams to enhance their competences, creativity, team commitment and problem solving skills. Currently, Grape People has a team of nine people, four of whom work outside Finland. The company has branches in Germany, the Czech Republic, the United Kingdom and Russia. In Russia, Grape People operates in the form of a joint venture under the same name.

Beneq Oy. www.beneq.com, Russian representation www.qtsolar.com Beneq Oy, founded in 2005 in Finland, is a supplier of equipment and coating technology for global markets. Beneq turns innovations into success by developing applications and equipment for cleantech and renewable energy fields, especially in the glass, solar and emerging thin film markets. Coating applications include optics, barriers and passivation layers and also energy generation and conservation. Beneq also offers complete coating services. Beneq’s coating applications are based on two enabling nanotechnology platforms: Atomic Layer Deposition (ALD) and aerosol coating (nHALO® and nAEROTM®). Currently, Beneq has sales offices in 40 countries and employs 50 people. The company’s turnover in 2009 was 7.5 million Euros. In Russia, Beneq operates through its partner company and representative, Quint Tech.

PBI Research Institute. www.pbi-institute.com

The PBI Research Institute was started in 1993 in Turku, Finland. The institute conducts basic and applied research within the area of Project Business and provides consulting services for project businesses in sectors such as energy, shipbuilding, pulp and paper, and telecommunications. Currently, the PBI Research Institute employs 24 people. In 2007, the institute established a separate unit in St. Petersburg, where it has four employees.

Joyride Games Ltd. www.climbstation.com

Joyride Games Ltd. was founded in 2004 in Espoo, Finland. The company designs, produces and sells the special climbing equipment or simulator that has a registered product name - Climb Station. Currently, the company has official dealers in 14 countries including Russia, where Joyride Games Ltd. has two representative firms: Destamar and Grant Vympel.

Research Reports

41. INGER ROOS: Customer Switching Behavior in Retailing. Helsingfors 1998.

42. CONSTRUCTING R&D COLLABORATION: LESSONS FROM EUROPEAN EUREKA PROJECTS. Edited by Guje Sevón and Kristian Kreiner. Copenhagen 1998.

43. PIA POLSA: The Distribution of Consumer Goods in the People’s Republic of China. An Empirical Study of Packaged Food Products. Helsingfors 1998.

44. PONTUS TROBERG and JANNE VIITANEN: The Audit Expectation Gap in Finland in an International Perspective. Helsingfors 1999.

45. THOMAS SANDVALL: Essays on Mutual Fund Performance Evaluation. Helsingfors 1999.

46. ANDERS TALLBERG: An Economic Framework for Information Integrity. Helsing- fors 1999.

47. KIRSTI LINDBERG-REPO: Word-of-Mouth Communication in the Hospitality Industry. Helsingfors 1999.

48. JOAKIM WESTERHOLM: Essays on Initial Public Offerings, Empirical Findings from the Helsinki Stock Exchange. Helsingfors 2000.

49. JUSSI HYÖTY: Yield Surrogates, Financial Variables and Expected Returns; Empirical Evidence from Finland. Helsingfors 2000.

50. THERESE LEINONEN och MARIKA TANDEFELT: Svenskan i Finland - ett språk i kläm? Unga finlandssvenskars modersmål. Helsingfors 2000.

51. HELI ARANTOLA: Buying Loyalty or Building Commitment? - An Empirical Study of Customer Loyalty Programs. Helsingfors 2000.

52. MIKA AALTONEN ja ANNE KOVALAINEN: Johtaminen sosiaalisena konstruktiona. Helsinki 2001.

53. MARIKA TANDEFELT: Finländsk tvåspråkighet. Helsingfors 2001.

54. BARRY EICHENGREEN: Global Financial Crisis Resolution: Issues and Options. Helsingfors 2002.

55. LAMA JA LUOTTAMUS. Toimittajat Kaj Ilmonen, Anne Kovalainen ja Martti Siisiäinen. Helsinki 2002.

56. PETRA SUND-NORRGÅRD: Domännamnstvister och ond tro. En rättslig analys av UDRP, särskilt med tanke på begreppet ond tro i artikel 4.a.iii. Helsingfors 2002. 57. JEFF HEARN, ANNE KOVALAINEN and TEEMU TALLBERG: Gender Divisions and

59. ALF-ERIK LERVIKS: Simulating and Forecasting the Demand for New Consumer Durables. Helsingfors 2004.

60. PÄIVI ERIKSSON et al. (toim./eds): Sukupuoli ja organisaatiot liikkeessä? Gender and Organisations in Flux? Helsinki 2004.

61. MARCUS NORRGÅRD: Avtalsingrepp. Om otillbörliga ingripanden i kommersiella avtalsförhållanden. Helsingfors 2006.

62. EVA LILJEBLOM and MIKA VAIHEKOSKI: Owners’ Way or the Highway: Short- Term Expectations and Owner Impatience. Helsingfors 2007.

63. MARGIT BRECKLE, MÄRTA BÅSK und ROLF RODENBECK: Wirtschaftssprache Deutsch in Studium und Beruf: Curriculumentwicklung an der Schwedischen Wirt- schaftsuniversität in Finnland. Ekonomisk tyska i studier och yrkesliv: utvecklingen av ett kursprogram vid Svenska handelshögskolan. Helsingfors 2007.

64. MARIKA TANDEFELT: 887 sätt att se på svenskan i Finland. En redogörelse för en webbenkät genomförd hösten 2002. Helsingfors 2007.

65. GUY AHONEN och OVE NÄSMAN: Druvan. Den personalekonomiska nyttan av mångdimensionell företagshälsovårds- och personalutvecklingsverksamhet baserad på Metal Age-konceptet i Dragsfjärds kommun (2002-2005). Helsingfors 2008. 66. JOACHIM ENKVIST: Framtidens television. Vissa marknadsförings- och upphovs-

rättsliga spörsmål. Helsingfors 2008.

67. TIMO KORKEAMÄKI ja YRJÖ KOSKINEN: Hyvät pahat pörssiyhtiöt? Helsinki 2009. 68. WILHELM BARNER-RASMUSSEN, INGMAR BJÖRKMAN, MATS EHRNROOTH,

ALEXEI KOVESHNIKOV, KRISTIINA MÄKELÄ, EERO VAARA and LING ZHANG: Cross-Border Competence Management in Emerging Markets. Voices from China and Russia. Helsinki 2009.

69. JEFF HEARN, REBECCA PIEKKARI and MARJUT JYRKINEN: Managers Talk about Gender. What Managers in Large Transnational Corporations Say about Gender Policies, Structures and Practices. Helsinki 2009.

70. VIRPI SORSA, PEKKA PÄLLI, EERO VAARA ja KATJA PELTOLA: Strategia mahdol- lisuutena ja rajoitteena kuntaorganisaatiossa. Kielestä, kommunikaatiosta ja vallasta. Helsinki 2010.

71. LIISA HUSU, JEFF HEARN, ANNA-MAIJA LÄMSÄ and SINIKKA VANHALA (Eds): Leadership through the Gender Lens: Women and Men in Organisations. Helsinki 2010.

72. LIISA HUSU, JEFF HEARN, ANNA-MAIJA LÄMSÄ and SINIKKA VANHALA (Eds): Women, Management and Leadership – Naiset ja johtajuus. NASTA Women’s Leadership Project Final Report. Helsinki 2011.