CAPÍTULO 2: METODOLOGÍA DE LA INVESTIGACIÓN
2.5. Metodología cuantitativa: Diseño e Implementación del instrumento de recogida de información
2.5.1. Diseño del instrumento de recogida de datos: un cuestionario
We are convinced that long-term business success can only be achieved when economic changes are in line with social and ecological aspects. Bilfinger’s understanding of sustainability is therefore integrated into its Vision Statement and the Code of Conduct. We are a member of the UN Global Compact and follow the rules of the German Corporate Govern- ance Code and the German Sustainability Code.
Sustainability reporting
As for Bilfinger itself, sustainability is also a key part of the corporate strategy of many of our customers and strategic partners. They examine data and facts on the sustainability of their suppliers and provide us with comprehensive catalogs of questions. With the audit of their sup- ply chain they meet the requirements, among others, of rating agencies and sustainability indices such as GRI, CDP, Vigeo EIRIS, Sustainalytics and RobecoSAM, which also provide orientation for our activities. In order to meet the requirements of our customers and optimally position ourselves as a service provider, we continually develop our reporting. This includes the expansion of management systems and the system- atic inclusion of relevant key figures in the reporting.
In 2015, Bilfinger also participated for the second time in CDP (for- merly Carbon Disclosure Project), the most important benchmark for climate protection and sustainable business operations. The investor initiative evaluates companies and organizations in terms of transpar- ency of emission data, climate strategies and the responsible handling of environmental risks. Our ranking has improved in comparison with the previous year.
The Bilfinger Sustainability Report is published once a year. Its con- tent and structure are oriented toward the international Global Report- ing Initiative (GRI G3). For the report on financial year 2015, the Sustain- ability Report is transferred to the new standard GRI G4.
Sustainability strategy
As part of the sustainability strategy, Bilfinger focuses on issues which provide useful stimulus for the success of our company and, equally, for the positive development of society as a whole.
In order to identify such aspects, we carried out a survey of custom- ers, the capital market, employees and other key stakeholders in ac- cordance with the requirements of GRI G4 in 2015. Around a dozen eco- nomic, social and ecological topics were classified as relevant, which Bilfinger discusses in the sustainability report. On the basis of these results Bilfinger has defined four focus topics for sustainability report-
ing: occupational health and safety, customer satisfaction and quality, economic success and compliance.
We will pay particular attention to these topics in future, measure their progress and publish the results in the sustainability report. Economy
Our customers’ concerns are at the heart of our business activities. We support them on topics of innovation and, together with them, develop solutions to meet their specific needs. We ensure the quality of our own services with management systems, many of which are certified in accordance with the relevant standards. Our processes and units are regularly audited and certified by external institutions. We place high importance on our procurement processes and the assurance of our sup- pliers’ integrity.
Research and development activities make a key contribution to the competitiveness of the Bilfinger Group. The focus is the development of our engineering and services offers in line with market requirements. The result is technically sophisticated and economically feasible solu- tions, which aim to directly benefit operations.
Bilfinger has a wide range of sustainability services, which target climate protection and resource conservation. We focus particularly on the areas of energy and process efficiency. We thus achieve not only substantial cost savings for our customers, but also help them to achieve their own sustainability objectives. We make such services in- creasingly measurable and provide the associated key figures. Social
We develop our employees’ skills and promote their willingness to perform. We support them with varied training offers and measures to improve the compatibility of career and family. Bilfinger is making a targeted effort to open specialist and management positions in the company to women and to make these positions more attractive. The number of female employees in management positions (management levels 1-3) in 2015 was at 10 percent and is planned to increase to 15 percent by 2020.
For occupational safety, we rely on our behavior-oriented safety program SafetyWorks! which was introduced throughout the Group and which contributes to a continuous improvement in the culture of oc- cupational safety. The Group also recognizes outstanding performance in occupational safety on an annual basis. Both initiatives increase the awareness of occupational safety among managers and employees.
In our markets, we promote and support charitable projects and initia- tives that correspond to our sustainability requirements. In Germany, we are especially involved in supporting higher education. These efforts in- clude scholarships for students as well as the financing of professorships.
Environment
We want to reduce the negative environmental impact of our business activities and expand our sustainability requirements along the value chain. Areas of action particularly include the reduction of CO2 emis- sions as well as waste and resource management. We calculate CO2 emissions on the basis of the Greenhouse Gas Protocol. In order to re- duce CO2 emissions, we encourage the use of low-emission vehicles and recommend using the train for business trips. When purchasing materials we pay attention to health aspects, local availability, service- ability, durability and recyclability.
To measure and reduce the impact of our activities on the environ- ment, the business units have management systems. Many Bilfinger units are certified in accordance with the environmental management standard DIN EN ISO 14001 or the energy management standard DIN EN ISO 50001. We have started to gradually introduce a Group-wide system for recording environmental key figures and expand the report- ing on CO2 emissions.
Detailed information on sustainability at Bilfinger is available at