Disminución de préstamos a corto plazo

DONATE LIFE—CD/16

Title/Media: “What are you waiting for?” Radio :60 Agency: AM Strategies

Writer/Production: Elliot Rose; www.am-strategies.com

USP: “Spend a minute, save a life” Target Audience: Adults

Style: Very conversational, young and old share their stories

Characters: Young boy—happy. Older woman—somewhat sad. Tag. VO Talent: Young boy—Ethan Rose, Woman—Stephanie Riggio, Tag—Jack Dennis

Copy Notes (as described by the writer): This commercial was produced as a demo for Donate Life California, an organ and tissue donor registry. I wanted to create a sense of drama, of urgency, of hope, of happiness, and sadness in this spot. I wanted to shake people up and make them realize that the difference between life and death all comes down to a very simple task: marking the box that says “I want to be an organ donor” on their driver’s license renewal, or registering online. For the talent I cast my six-year-old son, Ethan, and a wonderful actress from Los Angeles named Stephanie Riggio. Unfortunately for various reasons, the spot never ran. But it’s one the most meaningful projects I’ve ever had the honor of working on.

Boy: My name is Trevor. My dad is alive because he got a

new heart.

Woman: My name is Ellen, and my husband, Jerry, died waiting for a liver transplant.

Boy: It took a long time to find a new heart for him. Woman: My Jerry was on a waiting list for over a year. Boy: But then, we got a call from the doctor. Woman: One day I got a call from the Hospital.

Boy: It was good news.

Woman: News wasn’t good. Boy: They found a new heart.

Woman: They couldn’t find a liver donor in time. Boy: Now I have my daddy every day. Woman: And now, all I have is my memories.

Boy: My daddy is alive because somebody registered as a donor.

Woman: My Jerry is gone because not enough people register

as donors.

Boy: And I really love my daddy. Woman: And I really miss my Jerry.

Tag: The only difference between these two stories is you. So, please register as an organ and tissue donor. It

only takes about a minute and you can do it online or at the DMV. Close to 7,000 Californians will die waiting for organ donations. What are you waiting for? Spend a minute… save a life. Register online at Donate Life California dot org.

Copyright © AM Strategies. All rights reserved.

TOWNE CENTER PLAZA—CD/17 Title/Media: “Lost in the Mall” Radio :60 Agency: Enjoy Development

Production: The Commercial Clinic; www.commercialclinic.com

USP: “In the middle of things”

Target Audience: Men and women who shop Style: Real person, conversational

Characters: Wife helping her husband navigate his way through a mall. VO Talent: Penny Abshire, James R. Alburger, Ross Huguet

Copy Notes: This is one of several spots created for a radio advertising campaign to promote a small shopping mall. The client’s requirement that every store in the mall must be mentioned in the commercial created a real challenge, not only in the writing, but also in creating a delivery that would tell the story without sounding like it was selling anything. The purpose of this commercial was to bring awareness to the mall as a whole, and

especially to stores that had traffic problems, which included the food court. A typical, relatively uninteresting, spot for this type of client might simply provide a list of stores and talk about the great food at the restaurants. However, we chose to take listeners on a virtual walk through the mall, which resulted in a strong visual image and better client identification.

Husband: I know I’m supposed to meet you…

Wife: At Magnolia, Jack. For a romantic dinner… Husband: Yeah! And that would be where?

Wife: Right next to Fisherman’s Market & Grill! Husband: And that would be where?

Wife: Just cross from Kokopelli Café. Are you lost? Husband: No. Where are you?

Wife: I’m at Magnolia, Jack.

Husband: Hey, isn’t that where I’m supposed to meet you? Wife: (laughing) Yes – where are you?

Husband: At Pier 1 Imports.

Wife: Okay, now just walk toward Michael’s, see it?

Husband: Yes, there’s Evan’s Eye Wear (I need to get my eyes checked).

Wife: Then Crowfoot Travel…

Husband: And Uncle Don’s Hobbies – and Gordon Fancy? Wife: No hon, that’s Uncle DAN’S Hobbies and GARDEN

Fancy.

Husband: I really do need to have my eyes checked!

Wife: Yes, you do…

Husband: Yummmm, something smells… Oooh! Cookies by Design!

Wife: AFTER DINNER, honey – keep walking!

Husband: Okay – I’m at Fisherman’s Market & Grill. There’s Adolph’s Bakery and Kokopelli Café and… Wife: See the woman standing in front of Magnolia,

waving?

Husband: I see a cute blonde on a cell phone. Wife: That would be me, Jack.

Copyright © The Commercial Clinic. All rights reserved.

HOLIDAY MAGIC—CD/18 Title/Media: “Holiday Magic”

Agency: Gelderhead Productions; www.holidaymagiccd.com

Production: Gelderhead Productions; www.gelderhead.com

USP: “A gift for children of all ages” Target Audience: Children

Style: Multivoice dialogue

Characters: Jeffrey, the surfer San Diego reindeer; Kate, the

adventurous reindeer from Milwaukee; Carlito, Jeffrey’s cousin from the Wild Animal Park; Santa Claus.

VO Talent: Jeff Gelder (Jeffrey); Heather Martinez (Kate); Greg Dehm (Carlito); Phillip Tanzilo (Santa)

Copy Notes: The Holiday Magic CD is an independent project to brighten the holidays for children under care at Children’s Hospitals. The full-length audio CD includes songs and stories submitted by voice actors, singers, and other professionals woven together by a story about the adventures of Jeffrey the surfer San Diego reindeer. Each year’s CD features a different story requiring a cast of 10 to 15 voice actors. The following script is a good example of the current trend in multivoice production in which four voice actors in different cities (most of whom had never met) recorded their lines independently. The dialogue was then edited, and music and sound effects added last. Each actor had to determine the attitude and personality of their character, and how to create a believable

Part 4, Kate, Carlito, Jeffrey, Santa

Kate (panting): Oh my gosh Jeffrey… that was… SOOOOOO… much fun!

Carlito (panting): Aí… Dios mio… sí Jeffrey… ¡que bárbaro! Jeffrey (panting): I… can’t… believe… we did it!

Santa (overhearing): HoHoHo you little reindeer… You did WHAT exactly?

Carlito: Oh Santa… I hope you don’t mind…

Kate: Yeah Santa really… it was just soooo aMAZing! Jeffrey: Oh Santa it was… it was just AWEsome!

Santa: HoHoHo. OK, I’m LISTENing! Kate: Well it was like this…

Carlito: Sí, Santa, Jeffrey had this… “idea fantastico”! Jeffrey: Yep and we got all the reindeer to help Santa: HoHoHo. Help… with what exactly?

Jeffrey: Well… we loaded up all the sleighs with every big speaker we could find…

Kate: … and then everyone’s MP3 players – even the elves all helped!

Carlito: … and all the Holiday Magic music we could find… Santa: And then?

Carlito: Sí Santa, and then, we flew all the sleighs all around the world playing the most happy music we could find for everyone…

Kate: … and the most amazing part… Jeffery: … is that everywhere we went… Carlito: … all the people started singing! Kate: … it’s true! They all started singing! Jeffrey: … quietly at first

Kate: … but then it got louder Carlito: … and louder

Jeffrey: … it was like the whole world was singing again.

Santa: So no wonder our workshops are running at full capacity now! Oh it is going to be a Happy Holiday for everyone after all. And you know what?

Jeffrey & Kate: What, Santa? Carlito: Sí, Santa, what?

Santa: All that joyful singing takes away all the NoNoNo’s and gives us all back our merry old HoHoHo’s!