CAPÍTULO DOS: CONSTRUCCIÓN TEÓRICA DEL OBJETO DE ESTUDIO
2.4 DISPOSITIVOS LEGALES QUE FUNDAMENTAN LA EXISTENCIA, FUNCIONAMIENTO Y EJERCICIO DE PODER POR PARTE DEL INM
Several studies of multimodality were conducted in different focus and object. For examples are analysis of multimodality in the advertisement, analysis of multimodality in Celebrities Instagram account, analysis of multimodality in the promotional video, etc. Moreover, the study of multimodality in ELT teaching video in the Indonesian context is different from others. The researcher analyzed the multimodality in the video of English language teaching produce by the Ministry of Education and Culture.
There are five previous studies related to this study. The first study was done by Kusumastuti, Ima42. The researcher concerns about
analyzing multimodality in the advertisement of fast food from TV Commercials such as Burger King, KFC, McDonald, and Wendy. The finding of the research becomes important to be implemented at school to stimulate students' critical thinking. As the result of the study, the research writes the example of teaching procedures in teaching advertisement for ninth grade of Junior High School using multimodality that already analyzed. Thus, the difference of this study and my research is this research analyzing an advertisement of TV commercials to teach advertisement whether my research focuses on
40Ibid., 43.
41Kress and Leeuwen, Reading Images: The Grammar of Visual Design. 42Kusumastuti, “Multimodal Analysis of TV Commercials In Teaching
17
analyzing the multimodality in teaching video in the Indonesian ELT context.
The other research is conducted by Muhammad Ansori and Lita Taopan43This study discussed how the verbal and visual modes bring
the meaning of the video to promote and persuade the tourist to visit in Indonesia. The researcher analyzed the ideational and representational meaning of promotional video Wonderful Indonesia. The result of multimodal analysis, the researcher mention that the video described the symbolic icons of tourism in Indonesia. The video also showed local people's hospitality, cultural diversity, the beauty of nature, and modernity in Indonesia. Moreover, the researcher also explained the implications of the finding for English teaching. The researcher mentions some steps for conducting Project-Based learning by producing English functional text in a promotional video. It's different from my research that focuses on analyzing the video of teaching in ELT.
The third study is done by Rio44. The researcher discussed the
beauty concept found in the video advertisement based on the perspective of multimodality. The researcher analyzes the advertisement in every scene. The result of this study showed that the researcher found some features of beauty in the advertisement, such as comparison, sacrifice, creativity, health, and passion in which construct the inner beauty. It was different from my research that focused on analyzing the video of teaching.
The fourth study conducted by Suprakisno45. The researcher
analyzed the five modes of multimodality in the advertisement for
‘Indomie.' The five modes include linguistic, visual, audio, gestural,
and spatial. The finding of this research showed that there five semiotic systems in the advertisement, and five of them were connected to produce the meaning of advertisement to attract the people. It was different from this research that analyzed the video of teaching English.
43Muhammad Ansori and Lita Liviani Taopan, “A Multimodal Discourse
of Promotional Video,” Elite Journal 6, no. 1 (June 2019): 18.
44Nugroho, “The Concept of Beauty YOUC1000 2016 Video
Advertisement : A Multimodal Analysis.”
45 Suprakisno, “Analisis Multimodal Iklan ‘INDOMIE,’” Fakultas Bahasa
18
The last study is done by Mahsyurotun Nikma46The
researcher analyzed video as media of English teaching for pre-school children. The researcher took the video from the channel of WOW ENGLISH TV on YouTube. The finding of the research showed that the video contains both sides of the linguistic and non-linguistic aspects. Furthermore, the video also fulfills the criteria of physical manipulation, context, and kinesthetic interaction by Jewit theory. Moreover, the video is suitable for teaching pre-school students because it was interactive, attractive, and communicative. This research is different from my research only focuses on multimodal analysis in ELT teaching video for Junior High School and Senior High School.
To conclude from those previous research, this study is different from others. In this research, the researcher will analyze multimodality in the Indonesian ELT teaching video. The researcher chooses the ELT teaching video for Junior High School and Senior High School. The researcher will examine the Indonesian ELT teaching video using three metafunction aspects from the theory of Multimodality by Kress and van Leeuwen. Multimodal analysis in Indonesian ELT teaching videos makes different from previous studies because most of them analyzed the multimodality in the advertisement. The other analyzed the multimodality on video promotion and video for teaching pre-school students. Therefore, this study is essential to describe the multimodality aspect of Indonesian ELT teaching videos, both visual and verbal elements, using ideational metafunction, interpersonal metafunction, and textual metafunction.
46Nikmah, “Multimodal Analysis in English Teaching Video for Pre-
CHAPTER III RESEARCH METHOD
This chapter discussed some aspects related to the method used by the researcher. This chapter explains some information about the research design, the data collection technique, and the data analysis technique.