DOCUMENTACIÓN A PRESENTAR POR EL LICITADOR SELECCIONADO PARA LA ADJUDICACIÓN

Most people have the impression that successful people never fail and that millionaires never lose money. As a result, many people fear failure and shun those who have flopped. This is a huge lie and distortion that prevents people from becoming rich.

The truth is that everybody fails at one point or another. In fact, millionaires fail more times than anybody else because they take so much more action. I have made countless stupid mistakes, lost a lot of money and have failed so often that I have lost count. So mark my words, you will fail many times before you ever succeed. What’s important is what you do about failure. This is the critical habit that makes the difference between the rich and the poor.

There are three ways people respond to failure. The first group of people gets so disappointed by their failure that they just give up! They would say, “I tried it but I failed”. They see failure as the end of the game, as the final verdict that they are not meant to succeed. They give themselves reasons like ‘Maybe I’m not good enough”, or “It is just too difficult”. Have you ever been guilty of doing this before? Sure enough, this way of responding to failure will see many dreams fade away. The second group does not give up that easily. When they reach their outcome, they would say, “Let me try again. Let’s not give up”. So they quickly get on their feet and try again. If their business fails, they go start another business. If they lose money investing in the stock market, they will go and try to buy different stocks. Will they eventually succeed?

The answer is “No”. Why? It is because this group may try and try again but they don’t change their strategy. They keep making the same mistakes, doing the same thing again and again. Sure enough, they keep getting the same

disappointing results. So what happens after a while? They eventually get so frustrated and tired that they too will throw in towel. Some may even begin to accept mediocrity and fear to dream of anything better. Do you know anyone who has been caught in this trap? Have you ever done it yourself?

Success is the result of good judgment. Good judgment is the result of experience. Experience is the result of bad judgment.

-Anthony Robbins

Millionaires approach and perceive failure very differently. When they don’t reach their goals, millionaires do not see themselves as having failed. Rather, they see themselves as getting a learning experience! To them, failure is not the end, but only a detour. They see it as feedback that they are not using the right strategy. They then take this feedback, learn from the experience and change they strategy! If changing strategy does not get them the result, they will once again get more feedback, change their strategy and take action again. They keep doing this again and again until they get the results they want! They will do whatever it takes UNTIL they succeed. By doing so, they turn their failures into success!

My policy is to learn from the past, focus on the present, and dream about the future. I’m a firm believer in learning from adversity. Often the worst of time can turn to your advantage; my life is a study of that!

-Donald Trump, after turning around his $935 million dept into a $3.7 billion fortune.

Very seldom do millionaires achieve their success on the first go. Many achieve their financial dreams only after countless learning experience and setbacks. However, many agree that if not for those ‘learning experiences’, they would never have found the solutions to their outcomes. Sim Wong Hoo, the founder of Creative Technologies did not succeed until numerous business failures. His first idea was to develop and sell the Cubic CT, the world’s first multimedia PC. After spending countless of hours and hundreds of thousands of investment dollars on the product, it turned out to be a dismal failure.

Instead of beating himself up and finding lots of excuses, he saw it as feedback that the market was just not ready for the product. It was just too expensive and complicated for its time. What did he do? He went back and changed his strategy. Eventually, after even more failures, he finally came up with the idea of a low cost sound card called “Sound Blaster”. And that one idea turned Creative Technologies into a billion dollar global company. You see, all you need is only ONE great idea that will make you your fortune. However, that ONE great idea hardly ever comes the first time around. It only comes after lots of bad ideas. Another great example that never fails to inspire me about turning crushing failure into resounding success is the story of Steve Jobs, the founder and current CEO of Apple Computers. Steve co-founded Apple at the age of 21 in 1976. Within four years, the company was listed on the stock exchange and Steve was worth $217 million at the age of 25.

As Apple continued its phenomenal growth, it was decided that professional management had to be hired to run the huge organization. So in 1983, Steve hired John Scully to be the CEO. However, within two years, the CEO and directors at Apple could not get along with Steve Jobs (he was known to be an erratic and emotional manager) and stripped him of all his duties, forcing him to resign from the very company he founded in failure and disgrace. To make things worse, Apple sued Steve for neglecting his duties.

While those in the business world wrote him off, Steve when possessed the millionaire mindset, took it as a huge learning experience (millionaire habit 8) and took the proactive action (millionaire habit 2) of starting a new and better

company called NeXT computers. He believed that he could develop a range of hardware and software that would be even better than that at Apple. Did he succeed? Undaunted, he again took the feedback and went on to found Pixar Animation Studios, which became a huge success in creating the first

In the meantime, Apple Computer was on the verge of bankruptcy in 1995 after suffering from internal mismanagement and lack of new product innovation. The company was making losses of $800 million to $1 billion a year and its share price dropped from a high of $18 to $3.80. Believing that he could save Apple, Steve Jobs agreed to return as CEO for a nominal pay of $1 (he was doing it purely for the passion… millionaire habit 5). When Steve took over, he fired all the unproductive executives and spearheaded the launch of revolutionary products like the iMac, iPod and iTunes.

The revolutionary operating system (OS) he developed at NeXT was then evolved into the highly popular Mac OS X. As a result of these successful products, Apple turned its $1 billion loss into $1.3 billion in profits by 2005. Its share price rose from $3.80 to a high of $75! Looking back, Steve realized that if he never got fired from Apple, he would never have founded NeXT and Pixar Animation. If not for Pixar, he would not have become a pioneer in digital animation and if not for NeXT software he developed, Apple would never have the Mac OS X operating system that has made Apple a huge success today. It is for this reason that many millionaires believe that ‘everything happens for a reason’ and that ‘adversity is often opportunity in disguise’ provided you learn from your experience and continue to take consistent action!