• Difference in methodology.
• Lack of communication
• Consumer behavior.
• Applying same technique to consumer as well as industrial goods.
• Objective is not determined.
• Questionnaire is not designed according to objective.
• Always respondent is not correct.
• Researcher itself has used biasness.
• Within a time span of two months it was difficult to cover whole of Nashik district.
• Questionnaire filled in two months was only 100 in number so analysis part may indulge some wrong analysis.
• Whole project was limited to area of Nashik district so it may be possible that response of another district or area may be different.
• Wrong response by customer while filling questionnaire may result in wrong analysis.
1. The study was limited carried out in Pune and its vicinity with sample size of 100 2. Time was a constraint in study as only 50 day allotted.
3. The information gathered was based on customers’ response to questionnaire. Even then a genuine attempt has been made to get correct data from them.
4. Sample drawn need not be true representative and may have led to same Sampling error.
5. Financial factors are not considered. 6. Suggestions are not verified.
i. AREA LIMITATION: The study was limited to Pune city only. Hence findings may differ from other parts of India where I have not visited
ii. NON-RESPONSE ERROR: It is almost impossible to obtain data from each & every respondent covered in sample. There are always some respondents who refuse to give information
iii. LIMITED SOURCE OF DATA COLLECTION: Sources of data for collection of secondary data were limited
iv. TIME CONSTRAINT: There was time constraint to this project. The project has to be completed within 2 months.
v. BUSY RESPONDENT: Many times respondents were so busy that they didn’t t give reply. There were biased replies also.
vi. OTHER REASONS: There were heavy rains during the period of survey. So there was many times problem in conducting survey & transportation.
• Locating the target Sub Dealers of Samsung Electronics is very time consuming.
• Sample size is limited due to the limited period for survey.
• The location of Sub Dealers to cover the various areas of the city is tedious and time consuming.
• Getting accurate response from the respondents due to their inherent problem is difficult. They may be partial or refuse to cooperate.
• Respondents may not be at shop and may have to re contact or replace by others.
• The study was limited to Pimpri-Chinchwad & Pune city only.
• As the Survey reflects only one time frame of the Business year the findings that we get may not stand for the whole year. Hence the results are only for the time period from May-July and do not totally reflect the annual
performance of the company.
The findings and suggestions have been based on the
observations made during the two months.
A more detailed study could not be carried out due to the time
The facts figures are not completely accurate as they are
updated regularly. Yet I have tried my best to collect as updated data as possible.
Another one
The survey was limited for Pune region only.
Random sampling of chemists was done under the market survey.
Due to the restricted time frame the sample size was small. Bigger sample size would have made few aspects more clear.
Sales accounts for Doctor’s prescription as well as over the counter sale. While interviewing, the response to each question was not possible for few
chemists, so it is not possible to get perfect perception of interviewee.
Afternoon time is only the time when retailers entertain, for rest of the time is considered as rush hours; so researcher can target maximum of 7-8 retailers per day.
Since the sample size was small but representative, care should still be taken while generalizing the findings. (Sample size was 150).
Data collected from small and medium ad agencies.
• Results likely to vary if either of two (composition or sample size) changes.
1) The survey was restricted to selected areas in Pune City only. 2) The time duration of this survey was 50 days only.
3) Rainy season was main hurdle for this survey.
4) The response from the respondents was fair enough but not up to the mark or good enough.
5) This project was only restricted to the residential properties of KBC & not commercials & others.
6) The survey area were too far as the city is big enough which caused many transportation problem.
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1) The project has been restricted for only CIDCO area.
2) Some customers refuse to co-operate and do not disclose their Guanine opinion.
3) Customer information is highly confidential, so organization doesn’t disclose it properly.
4) The outlet is newly setup so the system and the processes are not at par. 5) Respondent’s answers might have influence or bias.
6) Information is collected from the Subhiksha customers only.
7) Making appointments to the Management personnel is tough job, because they are very busy.
8) The weather in these months was very bad so customers were avoiding to interact.
In market research , the collection of correct data and other relevant
materials are required but the data collection depends upon the researcher and the respondents. Hence some drawbacks or limitations are bound to exist in the study. These limitations were as follows:
1) Mostly the civil industry was targeted.
Out of all the major industries, mostly the civil and the construction industry was targeted, as this sector has been the most lucrative sector for the company till date
2) Study was limited only upto Pune city
This study was limited to Pune industrial areas but the findings may differ for other parts of India where I have not visited.
Places where the respondents were not physically met, telephonic interviews were carried out.
4) No Proper Information
In some cases I have observed that after asking questions to concerned person, he gives wrong answer to the question or says that he does not know.
E.g. - In some company even maintenance manager does not know KVA rating at the diesel generator and the year of purchase.
5) Non-cooperative respondents:
Some times it happens that even after taking appointment they refuse to meet due to work overload, lack of time or any other reasons. In some case it happened that respondents denied giving information. Also some may give purposefully wrong information.
6) Human factors:
Some times it also happened that researcher asks question something else and the respondent perceives something else. This happens due to human limitations like behavior, attitude and perception are not stable at all point of time which will lead to mistakes.
7) Resources:
To conduct the research, one of many resources is time & money. However the limitation had been effectively counter balanced as far as possible. But still this limitation may affect the judgments.
Inadequate information: Many Corporate did not reveal business related
information like their competitors, the new projects, so due to which some of the questions were not answered/filled properly or accurately.
Due to limitations of Secondary data, many consultants who work for many NTPCs , industries, many projects etc., were not being found out.
Sample size: As a number of respondents in Pune & Mumbai were widely
spread all over the city, so it was difficult to cover all the areas in such a short span of time so for the convenience I took 27 as my sample size.
Many respondents could not give sufficient time to answer/fill the questionnaire.
Due to rainy season during duration of my project it was very difficult to approach the corporate; as a result I was short to visit no. of corporate in a day.
Some of them asked why should they give information and they are afraid to give the information because if the company mis utilize the information.
The address of many respondents had changed, so it was difficult to contact those respondents.
As I was not given any information on price by the company so some of the respondents didn’t entertain me as they wanted to know first the price of the barrier.
The Railway Authority & the Airport Authority were mostly reluctant in giving any information.
Many of the respondents were reluctant in giving any appointment so were not able to be interviewed.
Eight weeks period was not sufficient to go through the entire topic. For thorough study it needs more time. It was also difficult to make field study or survey under the scorching sun of June. But the major difficulty faced was the extreme non -cooperation of the officials about the data. They were very much reluctant about this matter, which made the study more tiresome. Moreover, it was quite impossible to conduct survey of each and every outlet in such a short span of time. Overcoming the odds, I tried my level best to synchronize all the facts, realizations and information gathered in an orderly way within the course of this project.
Ethical
• Information given by management is biased.
• Information is misused.
• Forcing the respondent to give personal answer.
• Pseudo search by researcher (Prejudice).
CHAPTER-11
Exide Technologies is the India’s largest producer of automotive lead-acid batteries for automotive and industrial applications. Exide industries provide a comprehensive range of stored electrical energy products and services for industrial and transportation applications. The project was carried out for study and analysis the dealers network and consumer’s perception about Exide batteries in Pune.
It was done mainly to know the satisfaction level of the dealers against the different services provided by the company and also to know the consumer’s satisfaction against the product and services provided by the dealers.
For over 85 years, Exide Industries Limited has pioneered battery technology in India. It is the only company in the country to design and manufacture batteries from 2.5 AH - 20600 AH in conventional flooded and VRLA design.
Exide is only company which manufactures submarine battery in Asia. Exide has responded to defense needs with our indigenous batteries for the Indian Navy’s German design HDV submarines.
Automobile manufacturers are among the largest companies in the world. These corporations are often multinational, meaning they have subsidiaries and manufacturing plants in many different countries. These companies often share parts, use parts made in foreign factories, or assemble entire cars in foreign countries. The three major automobile manufacturers in the United States— General Motors Corporation, Ford Motor Company, and Chrysler, formerly DaimlerChrysler AG —provide much of the industry's total direct employment in the United States, but increasingly foreign automakers, such as Toyota Motor Corporation and Nissan Motor Co., Ltd., are building automobile assembly plants in the United States.
In 2008, more than 70 million motor vehicles, including cars and commercial vehicles were produced worldwide. In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in Latin America, 2.4 million in the Middle East and 1.4 million in Africa.
The Indian automotive component industry is dominated by around 500 players which account for more than 85% of the production. The turnover of this industry has been growing at a mammoth 28.05% per annum from 2002-03 onwards as illustrated in Fig. which clarifies its emergence as one of India's fastest growing manufacturing sectors.
The global battery market is estimated at around US $11bn and is highly consolidated, with the Top-3 players constituting about 55% of the market – Johnson Controls (30%), Exide Tech
(14%) and GS Yuasa (11%).The Company has a market share of 72% in case of Automotive OEM and 70% in case of Organized Retail. The Company also manufactures submarine batteries
Exide Haldia had a rich haul at the CII awards ceremony in Kolkata for 08-09 winning five awards in different categories. Company’s Plant at Shamnagar, West Bengal is an ISO-9001 & ISO-14001 Certified by TUV-NORD, Germany.