2010 CaTipo1 Número
4) Educación familiar.
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Valid for weeks 01–52/2016 All data, products and prices subject to change
Overview
City series, Community and DoubleTall networks
In our local networks with classic F4 world-format panels, you have three product line choices.
– City series F4: Panel sites in pedestrian zones, along major thoroughfares, and at other highly frequented premium locations in city centers
– Community F4: Panel sites uniformly distributed within an entire community, targeting all segments of the population – DoubleTall F4: Network product with two
stacked F4 formats per site in the cities of Basel, Lausanne, Geneva, and Zürich (pages 103, 107 and 110). The site characteristics are identical with those of the F4 City series.
2. Individual panels
We can offer you about 70% of our portfolio as freely available single panels – everywhere and at any time.
www.posterdirect.ch
3. Full-year sites
Poster advertising exposure for a full year. Book attractive sites with us.
www.posterdirect.ch
1. APG|SGA poster networks 2. Individual panels 3. Full-year sites 4. Specials 5. Packages 6. Event-linked products 7. Billposting by POS/POI
8. Billposting by mobility target group 9. Billposting by communication goal 1. APG|SGA poster networks
Network profile Page
01 Cities F200 Big28 60 02 Cities F200 Big9 61 03 Rail Kiosk F200 CH 62 04 Citystar F200L Big9 63 05 Rail Citystar F200L CH 64 06 Rail Rollingstar F200LR CH 66 07 Agglos F12 Big27 67 08 Agglos F12 Big9 68 09 Cities F12 Big28 69 10 Cities F12 Big9 70 11 Road Commuter F12 CH 71 12 Rail Commuter F12 CH 72 13 Rail Intercity F12 CH 74 14 Rail Rollingstar F12LR CH 75 15 City F200 76
16 Citystar F200L Big5 Prime 78 17 Citystar F200L 80 18 Agglo F12 82 19 City F12 84 20 ShoppingCenter Top10 86 21 Premium Branding 88 22 DoubleWide F24 90 23 NEWCity ePanel 92 24 NEWRail eBoard 94 25 NEWRail Beamer 96 26 NEWRail ePanel 97 27 NEWShopping ePanel 98 28 NEWMountain ePanel 100 29 NEWMountain Screen 101
APG|SGA poster networks guarantee a high-yield advertising presence in the heart of the Swiss population centers.
You can also access all network profiles online, incl. availability in your envisaged campaign schedule:
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4. Specials
We regularly launch exciting new products, attractive combos, and specials. Ask your APG|SGA contact person or visit our website to discover what’s new.
www.apgsga.ch/specials
5. Packages
High quality billposting with best conditions or at very short notice:
– Profitline: Book 1,000 F12 and F200 glued poster panels at favorable terms, as per showing matrix, except the city of Geneva. Street, railway station, and parking/POS sites. – Carline: 1,300 F12 and F200 glued posters
frontal to traffic flow. Target area Switzerland nationwide, all Big28 conurbations except the city of Geneva.
– Expressline: With Expressline, your poster campaign gets nationwide exposure within five working days. Our rigorous logistics processes let you go public with poster advertising on short notice or even for ad-hoc communica- tion.
www.apgsga.ch/packages
6. Event-linked products
Count on us for specific analog and digital packages to cover trade shows, exhibitions, and events such as the Geneva Motor Show, the WEF, the Montreux Jazz Festival, and the Locarno Film Festival.
www.apgsga.ch/poi
7. Billposting by POS/POI
Systematically configure poster campaigns to target specific Points of Sale POS or Points of Interest POI.
www.apgsga.ch/pos
APG|SGA Out of Home Targeting
APG|SGA Out of Home Targeting allows you to deliver your messages along key distribution channels throughout Switzerland. A centralized database with current site coordinates was set up in cooperation with AFO Marketing. www.apgsga.ch/poi
Booking launch
05.10.2015: booking window 2016–1 11.04.2016: booking window 2016–2
Overview
8. Billposting by mobility target group
Day in, day out, Swiss consumers are on the move out of home in a variety of mobility flows. There are classic patterns within this mobility behavior that can be clustered in five main mobility target groups. We offer customizable high-reach, high-affinity billposting products that are tailored to these groups:
City Shoppers
On the go outside the rush hour with purchase intentions in and around rail- way stations, they are predominant users of public transportation for leisure activities and household shopping. They frequently read magazines and are receptive to advertising. Life- style- and trend-oriented, brand- and fashion- conscious, City Shoppers enjoy trying new prod- ucts.
Leisure Timer
Persons in all age brackets who move in a pleasure-focused, relaxed environ- ment. They prefer lively, entertainment- and consumption-oriented leisure activities and are generally in a relaxed, laid-back mood.
Professionals
Between 20 and 59 years old, with families. They are very well educated and have above-average incomes. Daily users of public transportation, obtain informa- tion from newspapers and magazines. They use other media such as TV and radio only occasion- ally. Leisure activities are diversified, going to the movies is a favorite pastime.
Young Urbans
This target group is a young segment of consumers who still live in the homes of their parents. Still in the edu- cation phase of their lives, they are consump- tion-oriented despite low incomes. Young Urbans use mainly public transportation and are avid movie-goers. They have a high affinity with digital media, especially smartphones, and rarely watch TV. Various free tabloids are their sources of mostly superficial information.
Night Owls
The consumption-oriented revelers are on the move mainly at night from Thursday to Saturday and live in cities or conurbations. On weekends, they travel pre- dominantly with public transportation and avoid the rush hour. Night Owls seek excitement, want to have a good time, and like to try out new products. Their leisure activities are highly diversi- fied, and the fun factor is the key priority.
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9. Billposting by communication goal
The primary ambition of every communication and media strategy is to efficiently and effec- tively attain the defined objectives. With Out of Home advertising and its numerous options with respect to geographical selectivity, format and site choices, as well as creation and weighting in the campaign mix, communication goals can be achieved with an optimized price/performance ratio:
Clearance sales
Advertise at the POS/POI with posters and generate the final stimulus prior to the purchase decision. It’s proven: post- ers deliver the greatest leverage for increasing sales and among all classic media generate the greatest return on investment (ROI).
Image
With our high-impact premium products, many of them exclusive, you can secure a presence in an ideal, first- class environment for systematic knowledge- building and positive image transfers. Whether analog or digital, poster advertising offers a nearly unlimited spectrum of deployment and design options; it outperforms all other media with respect to public acceptance and positive perception.
Interaction
Add Shortcut, QR code or NFC, and other interactive elements to transform your poster campaign into a direct information and sales channel on the Internet. We are eager to support you with tools that optimally embed interaction in your advertising strategy and generate added value for you and your customers.
Recognition
Sustainably boost your brand recogni- tion ratings. Every day, 90% of all Swiss consumers are on the go out of home and become aware of the more than 150,000 advertising sites in our portfolio. This explains the swift and enormous reach-building process as well as the contact generation achieved with our Out of Home solutions within a short period of time.