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1.3. Publicidad online

1.3.4. Eficacia de la publicidad

Abbreviations used: PT (PhysioTherapist), INT (Interview), OBS (Observations).

A more visual depiction of this analysis, showcasing the different users that took part in it with different colors, can be found here:https://goo.gl/Wqs6jS

A.6.1 General

• PT: Idea of recording some instruments on your own, and then collaborate online on different tracks

A.6.2 Persona

INT: he asked what the smileys on the scale used in the interview meant, since he couldn’t understand it.

OBS: Not sure he understood that he has to avoid bees and walls.

During the interview, he was answering wrong questions asked before the current one.

A.6.3 Signup

No insights or pain points in this phase

A.6.4 Welcome

Theme: Calibration pop-up ignored PT skipped the calibration.

PT: ”Usually I dismiss pop-us automatically, it’s an habit”

PT would have clicked OK in the popup without reading the contents.

PT did not understand she had to access a menu to do calibration, she was just preparing the kid to blow after pressing start.

PT clicked OK in the popup without reading the contents. ”I though it was not important”.

• PT couldn’t find the ranking icon.

A.6.5 Settings

• PT: ”the breath button was half visible, I thought I couldn’t press it”

A.6.6 Calibration

Theme: Uncertainty about how the interface works

PT: ”Does he also have to inhale?”

• OBS: Tried to reach maximal calibration several times.

• To change threshold, PT would have calibrated again and ”then I think I can change it there”.

A.6.7 Training / Game

Theme: Game difficulty

OBS: First time frustration, ”It is difficult!”

OBS: 80% calibration is hard to use in a game with quick sequence of actions.

”It is difficult!”

OBS: to breath normally, child inadvertently activates controls of the game

OBS: Difficult to complete the level.

When playing without mouthpiece’s valve: ”It is very difficult”

PT: ”The gameplay should be easy”

INT: he says it’s difficult, but not too much and he became better at it

OBS: breathing in and out fast is quite difficult

Child wants to practice more, 3 training levels to get comfortable with controls

Child did not like the game, because it was too difficult (saddest smiley)

Would not play the game again, because it was too difficult (saddest smiley)

If the game would be less difficult, he would play it again (happiest smiley)

PT: ”reaching the highest and deepest point was too fast, slowing it down is good”

OBS: difficult to understand how to breathe to properly control the character

OBS: the kid showed significant improvements after some trials.

PT: ”By the end, he was only breathing out”.

Theme: Music

INT: the music helped the gameplay (happy smiley).

PT: ”The music is a bit low in the beginning, you cannot get the clue in time”

Kid: ”The first time I was following the coins, not the music”

Child did not initially understand to follow music as hint on when to do an action

Child used the music to go up and down in the game, he said it helped him.

INT: child did not understand the music was meant to be followed.

INT: child realized the music was going together with the coins (smiling)

Child said he played by following the music

INT: child perceived music more as background, not very helpful (neutral smile)

INT: child used coins and arrows to get an idea on what to do, not music.

INT: child did not follow the music to play the game.

Theme: Prototype comfort

It is more comfortable to play with additional mouthpiece given by father

OBS: having to keep the mouthpiece in mouth is difficult

OBS: problems in fitting the mouthpiece in mouth, cannot control well mus- cles.

Theme: Gamification

Smiling after having reached the first place in ranking

INT: he would try to beat a friend’s high-score (happiest smiley). Smiling when saying this.

After making it to first place, he wants to play again.

He asks the PT to check the position in the rankings.

He wants to play again after checking his position in ranking, he was 4th.

INT: if he sees a friend going over his score, he would play to try to beat him.

INT: he would play again to beat a friend’s high score if he receives a notifica- tion (happiest smiley).

After playing for the score and seeing the ranking, he says that he wants to play again and that he likes the game.

INT: he definitely would play to beat a friend’s high score (happiest smiley)

Theme: Engagement & Motivation

INT: he says he wants to play again (happiest smiley).

INT: he wouldn’t add or remove anything, he says it’s good.

INT: he liked the game (happy smiley), would play again (same smiley)

End of interview: ”Next time I’ll come again!”

Saying ”Yeah” out loud after a successful series of actions

When asked if he is done with playing, he says the he wants to play more.

OBS: he played for a total of 10-12 times between training and game.

Almost towards the end, he asks if he can play 3 more times.

INT: he enjoyed the game (happy smiley).

INT: he would like to play again (happy smiley).

He asks interested ”Will this game be also in the Netherlands?”

Theme: Game design

PT: ”Why does the duck get hurt when he jumps over enemies? Shouldn’t it be like Super Mario?”

Father: ”Can this be played also on a big screen, like a TV?”

PT: ”Playing together, for instance create music, would be nice”

INT: he would like to have such a game, but racing with cars

INT: he would like a multiplayer option

INT: he would really like to play online with friends

OBS: the visual clues are dominant over the music

Theme: Home training

INT: he would play at home (happiest smiley)

He says he would play at home in the evening sometimes

INT: he would probably not play at home, since he has other games on the Playstation (neutral smiley).

PT: ”I think the game is good, we should be able to make them play here and at home”

INT: he definitely would play at home (he says ”if I can play against others”).

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