• No se han encontrado resultados

VARIACIÓN DE PRECIOS DE LA PAPA Y PROMEDIO PROYECTADO

7.5.5 Ejercicio Práctico #

Sexual assault is a pervasive, societal issues that has recently been brought to the forefront of society through the #MeToo movement on social media. This research sought to identify barriers for reporting sexual assault by analyzing the hashtag #WhyIDidntReport. The findings of this study highlighted some important aspects of the network for everyone who has participated, whether they were supporters of the movement or not.

A full network analysis showed that the hashtag produced a lot of different communities within the network that were densely connected. Despite the number of communities, the network was not splintered and was highly efficient. It was also structurally centered around influential users who were able to create a shared meaning for the hashtag and subsequently drive the conversation around reporting issues. These network characteristics were significant to victims’ abilities to share their stories on Twitter because high levels of support and community prioritized victims’ voices.

Even though characteristics of dialogic communication are not always present on social media, platforms like Twitter have proven to be viable for hosting a supportive and uplifting communities for victims of sexual assault. In looking at sentiment and emotion, we realize that the public is favorable towards victims of sexual assault even though negative sentiment and emotions prevailed. An informal look at the discourse in tweet replies also provided insight on which sentiments and emotions were driving the conversation and how different characteristics could encourage or deter victims from sharing their stories.

An analysis of conflicts in #WhyIDidntReport tweets coincide with topics in Planned Parenthood’s Get Real curriculum. The solution to a lot of issues within sexual assault is to expose people to evidence-based, accurate prevention and intervention methods through

47

comprehensive sex education in schools. Learning about things like communication skills, refusal tactics, healthy relationships, and responsible decision making will contribute to more knowledge about sex and relationship but are also transferable skills that contribute to better overall interpersonal relationships.

Conducting different types of analysis allowed me to mine data and gain insights about a vulnerable population. These insights can inform agencies about trends and themes and how to make agency improvements without prodding victims of sexual assault. I believe as analysis tools improve and more diverse data is available, it will allow agencies to be proactive in their efforts to support victims in their communities, thus improving their organization-public relationships.

48 REFERENCES

Atkinson, R., & Flint, J. (2001). Accessing hidden and hard-to-reach populations: Snowball research strategies. (Social Research Update No. 33). Guildford: Department of Sociology, University of Surrey

Bennett, P. W. L., & Segerberg, D. A. (2013). The logic of connective action. Cambridge: Cambridge University Press.

Bennett, W. L., & Segerberg, A. (2012). The logic of connective action: Digital media and the personalization of contentious politics. Handbook of Digital Politics, 169-198.

doi:10.4337/9781782548768.00020

Betsch, C., Brewer, N. T., Brocard, P., Davies, P., Gaissmaier, W., Haase, N., . . . Stryk, M. (2012). Opportunities and challenges of Web 2.0 for vaccination decisions. Vaccine, 30(25), 3727-3733. doi:10.1016/j.vaccine.2012.02.025

Biernacki, P., & Waldorf, D. (1981). Snowball sampling: Problems and techniques of chain referral sampling. Sociological Methods & Research, 10, 141–163.

Bonilla, Y., & Rosa, J. (2015). #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American Ethnologist, 42(1), 4-17. doi:10.1111/amet.12112 Borra, E., & Rieder, B. (2014). Programmed method: Developing a toolset for capturing and analyzing

tweets. Aslib Journal of Information Management, 66(3), 262-278. doi:10.1108/ajim-09-2013- 0094

Breitenbecher, K. H., & Gidycz, C. A. (1998). An Empirical Evaluation of a Program Designed to Reduce the Risk of Multiple Sexual Victimization. Journal of Interpersonal Violence, 13(4), 472–488. https://doi.org/10.1177/088626098013004004Brito, M. (2014). Your brand, the next

media company: How a social business strategy enables better content, smarter marketing, and deeper customer relationships. INpolis, IN: Que.

Breitenbecher, K. H., & Scarce, M. (1999). A Longitudinal Evaluation of the Effectiveness of a Sexual Assault Education Program. Journal of Interpersonal Violence, 14(5), 459-478.

doi:10.1177/088626099014005001

49

Buber, M. (1970). I and thou; a new translation by Walter Kaufmann.

Chadwick, A., & Howard, P. N. (Eds.). (2008). Routledge handbook of Internet politics. London, UK: Routledge.

Chew, C., & Eysenbach, G. (2010). Pandemics in the Age of Twitter: Content Analysis of Tweets during the 2009 H1N1 Outbreak. PLoS ONE, 5(11). doi:10.1371/journal.pone.0014118 Childers Hon, L., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations.

Gainesville, FL: The Institute for Public Relations. Retrieved from https://bit.ly/1Bko31q

Chiwaya, N. (2018, October 11). New data on #MeToo's first year shows 'undeniable' impact. Retrieved January 08, 2019, from https://www.nbcnews.com/news/us-news/new-data-metoo-s-first-year- shows-undeniable-impact-n918821

Choudhury, M. D., Counts, S., & Horvitz, E. (2013). Predicting postpartum changes in emotion and behavior via social media. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems - CHI '13. doi:10.1145/2470654.2466447

Ciszek, E. L. (2016). Digital activism: How social media and dissensus inform theory and practice. Public Relations Review, 42(2), 314–321. doi:10.1016/j.pubrev.2016.02.002

Ciszek, E., & Logan, N. (2018). Challenging the dialogic promise: How Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media. Journal of Public Relations Research, 30(3), 115-127. doi:10.1080/1062726x.2018.1498342

Collier, N., Son, N., & Nguyen, N. (2011). OMG U got flu? Analysis of shared health messages for bio- surveillance. Journal of Biomedical Semantics, 2(Suppl 5). doi:10.1186/2041-1480-2-s5-s9 Covolo, L., Ceretti, E., Passeri, C., Boletti, M., & Gelatti, U. (2017). What arguments on vaccinations

run through YouTube videos in Italy? A content analysis. Human Vaccines & Immunotherapeutics, 13(7), 1693-1699. doi:10.1080/21645515.2017.1306159

Crutchfield, L. R. (2008). Forces for good: The six practices of high-impact nonprofits. San Francisco: Jossey-Bass

Demographics of Social Media Users and Adoption in the United States. (2018, February 05). Retrieved April 16, 2019, from https://www.pewinternet.org/fact-sheet/social-media/

50

Dozier, D. M., Grunig, L. A., & Grunig, J. E. (1995). Manager's Guide to Excellence in Public Relations and Communication Management. Mahwah, NJ: Lawrence Erlbaum Associates.

Faasse, K., Chatman, C. J., & Martin, L. R. (2016). A comparison of language use in pro- and anti- vaccination comments in response to a high profile Facebook post,. Vaccine, 34(47), 5808-5814. doi:10.1016/j.vaccine.2016.09.029

Ferguson, M. A. (1984). Building theory in public relations: Interorganizational relationships. Paper presented at the convention of the association for education in journalism and mass

communication (August).

Fortin, J. (2018, September 23). #WhyIDidntReport: Survivors of Sexual Assault Share Their Stories After Trump Tweet. Retrieved February 01, 2019, from

https://www.nytimes.com/2018/09/23/us/why-i-didnt-report-assault-stories.html

Furini, M., & Menegoni, G. (2018). Public Health and Social Media: Language Analysis of Vaccine Conversations. 2018 International Workshop on Social Sensing (SocialSens).

doi:10.1109/socialsens.2018.00022

Gamson WA, Fireman B and Rytina S (1982) Encounters with Unjust Authority. Homewood, IL: Dorsey Press

Ganesh, S., & Zoller, H. M. (2012). Dialogue, activism, and democratic social change. Communication Theory, 22(1), 66–91. doi:10.1111/j.1468-2885.2011.01396.x

Geiger, A. (2018, October 11). How social media users have discussed sexual harassment since #MeToo went viral. Retrieved December 04, 2018, from http://www.pewresearch.org/fact-

tank/2018/10/11/how-social-media-users-have-discussed-sexual-harassment-since-metoo-went- viral/

Gil de Zúñiga, H., & Valenzuela, S. (2011). The mediating path to a stronger citizenship: Online and offline networks, weak ties, and civic engagement. Communication Research, 38, 397-421. doi:10.1177/0093650210384984

Grove, A. K., & Berg, G. A. (2016). Social business: Theory, practice, and critical perspectives. Berlin: Springer.

Grunig, J. E. (2008). Excellence Theory in Public Relations. The International Encyclopedia of

51

Gustafsson, A., Johnson, M. D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of Marketing, 69, 210–218. https://doi.org/bpqvf5

Hanson, K. A., & Gidycz, C. A. (1993). Evaluation of a sexual assault prevention program. Journal of

Consulting and Clinical Psychology, 61(6), 1046-1052.

Harlow, S. (2019). Framing #Ferguson: A comparative analysis of media tweets in the U.S., U.K., Spain, and France. International Communication Gazette, 174804851882261.

doi:10.1177/1748048518822610

Holtzhausen, D. R., & Voto, R. (2002). Resistance from the margins: The postmodern public relations practitioner as organizational activist. Journal of Public Relations Research, 14, 57–82. https:// doi.org/fvzf6h

Huang, Y. H. (2001a). OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships. Journal of Public Relations Research, 13(1), 6–90.

Huang, Y. H. (2001b). Values of public relations: Effects on organization-public relationships mediating conflict resolution. Journal of Public Relations Research, 13(4), 265–301.

Huang, Y. H. (2012). Gauging an integrated model of public relations value (PRVA): Scale

development and cross-cultural studies. Journal of Public Relations Research, 94(3), 782–789. Hung, C. F. (2005). Exploring Types of Organization–Public Relationships and Their Implications for Relationship Management in Public Relations. Journal of Public Relations Research, 17(4), 393- 426. doi:10.1207/s1532754xjprr1704_4

Hung, S. (2013). Resarch On The Help Seeking Experiences Of Sexual Violence Victims: Community Responses And Secondary Victimization. The Hong Kong Journal of Social Work, 47(01n02), 53-60. doi:10.1142/s0219246213000065

Jacelon, C. S., & O’Dell, K. K. (2005). Case and grounded theory as qualitative research methods. Urologic Nursing, 25(1), 49–52.

Jo, S. (2018). In Search of a Causal Model of the Organization–Public Relationship in Public Relations. Social Behavior and Personality: An International Journal, 46(11), 1761-1770. doi:10.2224/sbp.7022

52

Johannesen, R. L. (1971). The emerging concept of communication as dialogue. Quarterly Journal of Speech,57(4), 373-382. doi:10.1080/00335637109383082

Kang, M., & Yang, S. U. (2010). Mediation effects of organization–public relationship outcomes on public intentions for organizational supports. Journal of Public Relations Research, 22(4), 477– 494.

Keim-Malpass, J., Mitchell, E. M., Sun, E., & Kennedy, C. (2017). Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing. Public Health Nursing, 34(4), 316-323. doi:10.1111/phn.12318

Kennedy, A. K., & Sommerfeldt, E. J. (2015). A postmodern turn for social media research: Theory and research directions for public relations scholarship. Atlantic Journal of Communication, 23(1), 31–45. doi:10.1080/ 15456870.2015.972406

Kent, M. L., & Lane, A. B. (2017). A rhizomatous metaphor for dialogic. Public Relations Review, 43, 568–578. doi:10.1016/j.pubrev.2017.02.017

Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24, 321–334.

Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28, 21–37. https://doi-org.libezp.lib.lsu.edu/10.1016/S0363-8111(02)00108-X

Kent, M. L., & Theunissen, P. (2016). Elegy for mediated dialogue: Shiva the destroyer and reclaiming our first principles. International Journal of Communication, 10, 4040–4054.

Kim, A., Murphy, J., Richards, A., Hansen, H., Powell, R., & Haney, C. (2013). Can Tweets Replace Polls? A U.S. Health-Care Reform Case Study. Social Media, Sociality, and Survey Research, 61-86. doi:10.1002/9781118751534.ch3

Kiss, C., & Bichler, M. (2008). Identification of influencers — Measuring influence in customer networks. Decision Support Systems, 46(1), 233-253. doi:10.1016/j.dss.2008.06.007

Kitchener, Caroline A. (2018, September 12). The Moral Catastrophe at Michigan State. Retrieved May 02, 2019, from https://www.theatlantic.com/education/archive/2018/09/the-moral-catastrophe-at- michigan-state/569776/

53

Lam, K. (2019, March 16). Michigan State reaches $500M settlement with Larry Nassar sexual assault victims. Retrieved April 13, 2019, from https://www.foxnews.com/us/michigan-state-reaches- 500m-settlement-with-larry-nassar-sexual-assault-victims

Laucuka Aleksandra. (2018). Communicative Functions of Hashtags. Economics and Culture, Vol 15, Iss 1, Pp 56-62 (2018), (1), 56. https://doi.org/10.2478/jec-2018-0006

Ledingham, J., & Bruning, S. (1998). Relationship management in public relations: Dimensions of an organization public relationship. PUBLIC RELATIONS REVIEW, 24(1), 55–65.

Leeper, K. A. (1996). Public relations ethics and communitarianism : A preliminary

investigation. Public Relations Review, 22(2), 163-179. doi:10.1016/s0363-8111(96)90005-3 Lim, M. 2013. “Framing Bouazizi: ‘White Lies,’ Hybrid Network, and Collective/Connective Action in

the 2010–11 Tunisian Uprising,” Journalism (14:7), pp. 921-941.

Lindberg, L. D., Maddow-Zimet, I., & Boonstra, H. (2016). Changes in Adolescents’ Receipt of Sex Education, 2006–2013. The Journal of Adolescent Health, 58(6), 621-627.

Macy, R. J., Giattina, M. C., Parish, S. L., & Crosby, C. (2009). Domestic Violence and Sexual Assault Services. Journal of Interpersonal Violence, 25(1), 3-32. doi:10.1177/0886260508329128 Madden, S., Janoske, M., & Briones, R. L. (2016). The double-edged crisis: Invisible Children’s social

media response to the Kony 2012 campaign. Public Relations Review, 42(1), 38-48. doi:10.1016/j.pubrev.2015.10.002

McAllister-Spooner, S. M. (2009). Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles. Public Relations Review, 35(3), 320–322.

doi:10.1016/j.pubrev.2009.03.008

Meleo-Erwin, Z., Basch, C., Maclean, S. A., Scheibner, C., & Cadorett, V. (2017). “To each his own”: Discussions of vaccine decision-making in top parenting blogs. Human Vaccines &

Immunotherapeutics, 13(8), 1895-1901. doi:10.1080/21645515.2017.1321182 Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: A methods

54

Morgan, R. E., & Truman, J. L. (2018). Criminal Victimization, 2017 (Rep.). Retrieved 2018, from https://www.bjs.gov/content/pub/pdf/cv17.pdf

Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58, 20–38. https://doi.org/ghw

Muhammad Yunus: Social Business. (2012, July 11). Retrieved April 15, 2019, from

https://www.forbes.com/2010/06/15/forbes-india-muhammad-yunus-social-business-opinions- ideas-10-yunus.html#1ede64216522

Nigeria's Goodluck Jonathan, profile of a defeated president. (2015, March 31). Retrieved May 05, 2019, from https://www.bbc.com/news/world-africa-12192152

Olson, C. C. (2016). #BringBackOurGirls: Digital communities supporting real-world change and influencing mainstream media agendas. Feminist Media Studies, 16(5), 772-787.

doi:10.1080/14680777.2016.1154887

Olson, M. (1965). The logic of collective action: Public goods and the theory of group. Cambridge, MA: Harvard University Press.

Payne, B. K., & Thompson, R. A. (2008). Sexual Assault Crisis Centre Workers' Perceptions of Law Enforcement: Defining the Situation from a Systems Perspective. International Journal of Police Science & Management, 10(1), 23-35. doi:10.1350/ijps.2008.10.1.23

Perrin, A., & Jiang, J. (2018, March 14). A quarter of Americans are online almost constantly. Retrieved February 12, 2019, from http://www.pewresearch.org/fact-tank/2018/03/14/about-a-quarter-of- americans-report-going-online-almost-constantly/

Pohl, D., Bouchachia, A., & Hellwagner, H. (2012). Automatic sub-event detection in emergency management using social media. Proceedings of the 21st International Conference Companion

on World Wide Web - WWW '12 Companion. doi:10.1145/2187980.2188180

Powell, A., & Henry, N. (2016). Policing technology-facilitated sexual violence against adult victims: Police and service sector perspectives. Policing and Society, 28(3), 291-307.

doi:10.1080/10439463.2016.1154964

Prandi, C., Roccetti, M., Salomoni, P., Nisi, V., & Nunes, N. J. (2016). Fighting exclusion: A multimedia mobile app with zombies and maps as a medium for civic engagement and

55

Randall, D. M., & O’driscoll, M. P. (1997). Affective versus calculative commitment: Human resource implications. The Journal of Social Psychology, 137, 606–617. https://doi.org/cfbhvt

Rennison, C. M. (2002). Rape and Sexual Assault: Reporting to Police and Medical Attention, 1992-

2000 (Rep.). Retrieved 2018, from https://www.bjs.gov/content/pub/pdf/rsarp00.pdf Riddell, J., Brown, A., Kovic, I., & Jauregui, J. (2017). Who Are the Most Influential Emergency

Physicians on Twitter? The Western Journal Of Emergency Medicine, 18(2), 281–287. https://doi-org.libezp.lib.lsu.edu/10.5811/westjem.2016.11.31299

Rubin, N. (2018, February 12). MSU donations drop 25%; Nassar effect uncertain. Retrieved May 05, 2019, from https://www.detroitnews.com/story/news/local/michigan/2018/02/12/nassar-

michigan-state-university-donations/110331886/

Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36, 336–341. https://doi- org.libezp.lib.lsu.edu/10.1016/j.pubrev.2010.08.004

Seo, H., Kim, J. Y., & Yang, S. (2009). Global activism and new media: A study of transnational NGOs’ online public relations. Public Relations Review, 35(2), 123-126.

doi:10.1016/j.pubrev.2009.02.002

Shapiro, S., & Brown, C. (2018). Sex Education Standards Across the States (Rep.). Retrieved from https://cdn.americanprogress.org/content/uploads/2018/05/08062819/SexEducation.pdf Shulman, J., Yep, J., & Tomé, D. (2015). Leveraging the Power of a Twitter Network for Library

Promotion. The Journal of Academic Librarianship, 41(2), 178-185. doi:10.1016/j.acalib.2014.12.004

Stanger-Hall, K. F., & Hall, D. W. (2011). Abstinence-Only Education and Teen Pregnancy Rates: Why We Need Comprehensive Sex Education in the U.S. PLoS ONE, 6(10).

doi:10.1371/journal.pone.0024658

The Criminal Justice System: Statistics. (n.d.). Retrieved May 03, 2019, from https://www.rainn.org/statistics/criminal-justice-system

Tracy, M. (2019, April 10). Michigan State Discouraged Reporting of Rape Allegation Against Athletes, Woman Says. Retrieved April 13, 2019, from

56

Walgrave, S., Bennett, L. W., Van Laer, J., and Breunig, C. 2011. “Multiple Engagements and Network Bridging in Contentious Politics: Digital Media Use of Protest Participants,” Mobilization (16:3), pp. 325-349.

Wang, X., Shi, J., Chen, L., & Peng, T.-Q. (2016). An Examination of Users’ Influence in Online HIV/AIDS Communities. Cyberpsychology, Behavior And Social Networking, 19(5), 314–320. https://doi.org/10.1089/cyber.2015.0539

Williams, S. (2015). Digital defense: Black feminists resist violence with hashtag activism. Feminist Media Studies, 15(2), 341–344.

Wood, J. T. (2000). Relational communication: Continuity and change in personal relationships (pp. 180-189). Belmont CA: Wadsworth

Yang, G. (2016). Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter. Media and

57 Appendix A

Traffic to the U.S. Equal Employment Opportunity Commission’s Page About Sexual Harassment from April to August 2017

58 Appendix B

59 Appendix C

Network Terminology Used on Network Analysis and Visualization Software Gephi Basic Network Terminology

Vertex - A vertex is simply drawn as a node or a dot.

Edge - An edge (a set of two elements) is drawn as a line connecting two vertices, called endpoints or end vertices or end vertices.

o Directed Edge - A directed edge is an ordered pair of nodes that can be represented graphically as an arrow drawn between the nodes.

o Undirected Edge - An undirected edge disregards any sense of direction and treats both nodes interchangeably.

Node Degree - The degree of a node in a network is the number of connections it has to other nodes and the degree distribution is the probability distribution of these degrees over the whole network.

o Out Degree - The number of edges leaving a vertex. o In Degree - The number of edges entering a vertex.Size - The size of a graph is the number of its edges.

Weight - A weighted graph associates a label (weight) with every edge in the graph. Weights are usually real numbers. The weight of an edge is often referred to as the "cost" of the edge. In applications, the weight may be a measure of the length of a route, the capacity of a line, the energy required to move between locations along a route, etc. Network Overview

Average Degree - Average number of links per node.

Average Weighted Degree - Average of sum of weights of the edges of nodes.

Distance - The distance between two nodes is defined as the number of edges along the shortest path connecting them.

Average Distance - The Average of distance between all pairs of nodes.

Network Diameter - The maximum distance between any pair of nodes in the graph. • Modularity - Modularity is one measure of the structure of networks or graphs. It was

designed to measure the strength of division of a network into modules (also called groups, clusters or communities). Networks with high modularity have dense connections between the nodes within modules but sparse connections between nodes in different modules.

Connected Components - a connected component (or just component) of an undirected graph is a subgraph in which any two vertices are connected to each other by paths, and which is connected to no additional vertices in the supergraph.

Node Overview

Clustering Coefficient - a clustering coefficient is a measure of the degree to which nodes in a graph tend to cluster together.

Centrality - centrality refers to indicators which identify the most important vertices within a graph. Applications include identifying the most influential person(s) in a social

60

network, key infrastructure nodes in the Internet or urban networks, and super spreaders of disease.

o Closeness Centrality - In connected graphs there is a natural distance metric between all pairs of nodes, defined by the length of their shortest paths. The farness of a node is defined as the sum of its distances to all other nodes, and its closeness is defined as the reciprocal of the farness. Thus, the more central a node is the lower its total distance to all other nodes.

o Betweenness Centrality - Betweenness is a centrality measure of a vertex within a graph (there is also edge betweenness, which is not discussed here).

Betweenness centrality quantifies the number of times a node acts as a bridge along the shortest path between two other nodes.

o Eigenvector Centrality - Eigenvector centrality is a measure of the influence of a node in a network. It assigns relative scores to all nodes in the network based on the concept that connections to high-scoring nodes contribute more to the score of the node in question than equal connections to low-scoring nodes.

Edge Overview

Average Path Length - Average path length is defined as the average number of steps along the shortest paths for all possible pairs of network nodes. It is a measure of the efficiency of information or mass transport on a network.

61 Appendix D

65 Appendix E

72 Appendix F

77 VITA

Jordyn Nicole Warren was born in Allentown, Pennsylvania. She received her bachelor’s degree from Appalachian State University in 2015, where she played Division I field hockey. She always had a passion for social issues and used this opportunity to look at ways the mass media can improve social issues for marginalized groups in society.