Los elementos arquitectonicos:

5.1 FINDINGS

 Most of the respondents are male and belongs to working category.

 47% of the respondents are saving 5-10 % of their annual income.

 81% of the respondents prefer returns as the reason of the investment.

 79% of the respondents prefer public sector insurance company i.e., Life Insurance Corporation of India.

 Only 82% of the respondents are having Life Insurance Policies and the remaining percentage of the respondents are willing to take policy in LIC.

 94% of the respondents are having policies in LIC and next to it 46% of the respondents are having policy in ICICI Prudential.

 In future mostly all the respondents are willing to take policy in LIC.

 Premium and Return are the major factor that influence in choosing the companies and moreover the various investment factors like Sum Assured, Premium, Tax Benefits and Returns are having a significant difference among them. The order in which the factors influence are Premium, Returns, Sum Assured and Tax Benefits.

 Most of the respondents are interested to take policies of Savings Plan and Investment Plan and moreover the various plans like Retirement Plan, Child Plan, Investment Plan and Savings Plan are having a significant difference in which the respondents have invested. The order in which the respondents prefer the plans are Savings Plan, Investment Plan, Retirement Plan and Child Plan.

 With regard to ICICI Prudential, Investment Plans are more attractive than other plans.

 With regard to ICICI Prudential, the respondents are very much satisfied with Premium Collection Mode and Premium Payment Mode, but not satisfied with Bonus provided and loan availing facility.

 The preference of various pairs of investment avenues which has no significant difference,

o with Shares is Mutual Fund (other avenues like Bonds, Life Insurance, Fixed Deposit, Post Office Scheme, Real Estate and Gold has a significant difference).

o with Bonds are Life Insurance, Real Estate and Gold (other avenues like Mutual Fund, Fixed Deposit and Post Office Scheme has a significant difference)

o with Life Insurance are Real Estate and Gold (Fixed Deposit and Post Office Scheme has a significant difference)

 LIC has got first rank among the various Life Insurance Companies and ICICI Prudential has got second rank in the Life Insurance Sector.

5.2 SUGGESTIONS

 The income group 1 to 5 lakh are more interested in investment in insurance. It is suggested that while marketing this segment be considered.

 Since Return is the main expectation of investors, it is recommended that this aspect be reinforced while wooing prospective investors to ICICI Prudential.

 Only few Respondents have planned to go for private life insurance, so the schemes and advantage of ICICI Prudential must be promoted greatly.

 The awareness of LIC is most and other private insurance companies remains untapped. It is suggested that an attempt be made to bring out the advantages of other ICICI Prudential schemes.

 The respondents were only partially aware of Market Linked schemes. Since most of the respondents prefer return as their investment option steps should be taken to explain about the advantages of Market linked plans of ICICI Prudential.

 Since most of the respondents prefer only certain schemes, all the other schemes available in ICICI Prudential should be promoted and the insurers must be updated on the highlights of the schemes.

 With regard to ICICI Prudential the factors Bonus provided and Loan Availing facility are not satisfactory to the customers. So it is recommended that to the company that they have pay more attention to these factors.

5.3 CONCLUSION

The conclusion is arrived through the analysis and interpretation. The Study undertaken for ICICI Prudential Life Insurance Company Limited has been successful in analysis of the customers Attitude, Perception and Satisfaction Level towards Investment in ICICI Prudential.

It has been found that the salaried person is more interested in having insurance as an investment avenue for various reasons. LIC is the well known company in the Insurance sector and Savings Plan is the well known scheme. The private insurance companies are accepted to certain extent only and it has to be tapped to greater extent.

It has also found that the Investment Plan of ICICI Prudential is gaining more advantage than other schemes. This is because that Returns has a major effect on investment made by investors.

Based on the findings of the study a few suggestions have been given by the researcher if considered would give strength to the marketing strategy of ICICI Prudential in tapping investment in the field of insurance.

APPENDIX – I Martial Status: (a) Married (b) Unmarried 2. Nature of employment

(a) Employee (b) Professional (c) Business (d) Agriculture (e) Others 3. Annual income

(a) Less than 1 lakh (b) 1-5 lakh (c) 5-10 lakh (d) More than 10 lakhs 4. How much will you save?

(a) Less than 5% (b) 5-10% (c) 10-15% (d) More than 15%

5. Your preference for investment (Rank them) Shares

6. Reason for your investment

(a) Life Cover (b) Returns (c) Capital Appreciation (d) Tax Savings (e) Others 7. Which sector of insurance you prefer?

(a) Public (b) Private

8. Do you have Life Insurance Policy?

Yes / No

9. If yes, in which company do you have the policy

(a) LIC (b) ICICI Pru (c) HDFC (d) Others………

10. Reason for your preference for the above said company

(a) Sum Assured (b) Premium (c) Tax Benefits (d) Return (e) Others 11. In which plan have you invested?

(a) Retirement Plan (b) Child Plan (c) Investment Plan (d) Savings Plan (e)Others ………..

12. If no (Q.No. 8), do you have an idea to take life insurance policy?

Yes / No

13. Which company do you prefer to take policy?

(a) LIC (b) ICICI Pru (c) HDFC (d) Others ………

14. Reason for your preference for the above said company

(a) Sum Assured (b) Premium (c) Tax Benefits (d) Return (e) Others 15. Rank the following Insurance Company

Life Insurance Corporation of India

HDFC Standard Life Insurance Company Ltd.

Max New York Life Insurance Co. Ltd.

ICICI Prudential Life Insurance Company Ltd.

Kotak Mahindra Old Mutual Life Company Limited Birla Sun Life Insurance Company Ltd.

Tata AIG Life Insurance Company Ltd.

SBI Life Insurance Company Limited.

ING Vysya Life Insurance Company Private Limited Bajaj Allianz Life Insurance Company Limited Aviva Life Insurance Company Pvt. Ltd.

MetLife India Insurance Company Pvt. Ltd.

AMP Sanmar Life Insurance company Ltd Sahara India Insurance Company Ltd

16. Do you have an idea to take a policy in ICICI Pru Yes / No

17. In which plan do you like to invest?

(a) Retirement Plan (b) Child Plan (c) Investment Plan (d) Savings Plan (e)Others ………..

18. What is your satisfaction level towards ICICI Prudential products with regards to the following factors?

Particulars Highly

Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Returns

Claim Settlement Bonus

Guaranteed Assurance Loan availing Premium Amount Premium

payment mode Premium payment ways Life cover

19. Do you need any advisors from ICICI Prudential to explain about the products?

Yes / No

20. If yes through what means, (a) Calls (b) Meet (c) Mail 21. Any Suggestion