Ensilaje

(Bellingham) Mean (Whatcom) Mean (Outside Whatcom) Statistical Significance In a typical month, how often do you

visit downtown with the intent of making a purchase?

4.28 5.00 2.69 .000

How important is it to “buy local”? 5.12 5.83 4.94 .463

How would you rate the current selection of retail in downtown?

3.63 3.83 4.07 .294

How would you rate the current selection of retail in Guide Meridian?

3.39 3.00 3.5 .641

I personally would support increased residential development in downtown

3.23** 2.33** 4.64** .003

I personally would support increased retail development in downtown

2.49** 2.33** 3.07** .180

I would support increased mixed-use development in downtown

2.82** 3.00** 3.69** .143

I am more likely to support a locally owned business than a chain store

2.41** 2.00** 3.00** .190

How important is convenience of parking in determining where to shop?

4.1701*** 4.0000*** 4.6429*** .753

How important is price of goods in determining where to shop?

3.2494*** 3.0000*** 3.0714*** .892

How important is selection of stores in determining where to shop?

3.1995*** 4.0000*** 2.0000*** .137

How important is

atmosphere/environment in determining where to shop?

3.8965*** 3.6000*** 4.0000*** .991

How important is the quality of stores/goods in determining where to shop?

3.3098*** 3.6000*** 3.2857*** .932

How important is the availability of brand name merchandise in determining where to shop?

6.3753*** 6.4000*** 6.0714*** .768

How important is distance from home in determining where to shop?

5.0990*** 5.8000*** 6.3571*** .128

How important is safety of the area in determining where to shop?

5.7923*** 5.6000*** 6.0714*** .883

I believe that downtown Bellingham is generally a safe, low-crime

neighborhood.

3.49** 2.50** 3.07** .202

See Appendix 4g

*Notice that some of the variables are scaled different than others please see below for explanations or see Appendix 4f for raw statistical output.

**Variables rated on a scale of 1= Strongly Agree and 8= Strongly Disagree ***Variables rated on a scale of 1= Most Important and 8=Least Important

• The mean frequency of downtown visits per month is statistically different from the other for at

least one of the three groups in employment location. In this case, those who work outside Whatcom County visit downtown fewer times per month than the other groups.

• The support for residential development in downtown is statistically different from the other for at

least one of the three groups in employment location. In this case, those who do not work in Whatcom County are less likely to support residential development in downtown than the other groups.

TARGETING (INCOME)

Variable* Correlation Significance

Level In a typical month, how often do you visit downtown with the intent of

making a purchase?

0.012 .769.

How important is it to “buy local”? -0.025 .544

How would you rate the current selection of retail in downtown? -0.248 .000

How would you rate the current selection of retail in Guide Meridian? -0.114 .005

I personally would support increased residential development in downtown

-0.202** .000

I personally would support increased retail development in downtown -0.217** .000

I would support increased mixed-use development in downtown -0.115** .005

I am more likely to support a locally owned business than a chain store 0.055** .179

How important is convenience of parking in determining where to shop? -0.182*** .000

How important is price of goods in determining where to shop? 0.043*** .302

How important is selection of stores in determining where to shop? -0.119*** .005

How important is atmosphere/environment in determining where to shop?

0.053*** .212

How important is the quality of stores/goods in determining where to shop?

-0.032*** .443

How important is the availability of brand name merchandise in determining where to shop?

-0.124*** .004

How important is distance from home in determining where to shop? 0.176*** .000

How important is safety of the area in determining where to shop? -0.006*** .894

I believe that downtown Bellingham is generally a safe, low-crime neighborhood.

0.092** .025

Please see Appendix 4h

*Notice that some of the variables are scaled different than others please see below for explanations or see Appendix 4h for raw statistical output.

**Variables rated on a scale of 1= Strongly Agree and 8= Strongly Disagree ***Variables rated on a scale of 1= Most Important and 8=Least Important

• Income level is significantly and negatively correlated with the rating of current selection of retail

downtown. This means that as income increases, the rating of retail selection downtown becomes poorer. (Strength of Association = Weak)

• Income level is significantly and negatively correlated with the rating of current selection of retail

in Guide Meridian. This means that as income increases, the rating of retail selection in Guide Meridian becomes poorer. (Strength of Association = Weak)

• Income level is significantly and negatively correlated with support for residential development in

downtown. This means that as income increases, support for residential development in downtown rises. (Strength of Association = Weak)

• Income level is significantly and negatively correlated with support for retail development in

downtown. This means that as income increases, support for retail development in downtown rises. (Strength of Association = Weak)

• Income level is significantly and negatively correlated with support for mixed-use development in downtown. This means that as income increases, support for mixed-use development in

downtown rises. (Strength of Association = Weak)

• Income level is significantly and negatively correlated with the importance of convenience of

parking in determining where to shop. This means that as income increases, respondents place more importance on convenience of parking when determining where to shop. (Strength of Association = Weak)

• Income level is significantly and negatively correlated with the importance of selection of stores in

determining where to shop. This means that as income increases, respondents place more importance on selection of stores in an area when determining where to shop. (Strength of Association = Weak)

• Income level is significantly and negatively correlated with the importance of the availability of

brand name merchandise in determining where to shop. This means that as income increases, respondents place more importance on the availability of brand name merchandise when determining where to shop. (Strength of Association = Weak)

• Income level is significantly and positively correlated with the importance of distance from home

in determining where to shop. This means that as income increases, respondents place less importance on distance from home when determining where to shop. (Strength of Association = Weak)

TARGETING (CURRENT STUDENTS)