Enviar a uno o varios candidatos viables, para el puesto a una entrevista con el supervisor responsable del trabajo En vista de que algunos candidatos

Whether the teams were receptive towards journalists could have an effect on the way that they reported the event. If a journalist is given full access to some teams but limited access to another then this could have an effect on the way in which he or she frames the teams. As part of this question, journalists were asked about their treatment specifically from Emirates Team New Zealand. In accordance with Lowes (1999) who discusses the needs of journalists being met, the media centre in Valencia was state-of-the-art. The yacht bases also had their own media centres with some being described as lavish. However, Emirates Team New Zealand bucked this trend by treating the journalists with the same no-frills attitude that had been prominent throughout all facets of the Emirates Team New Zealand campaign. A spokesperson from Emirates Team New Zealand stated the team did not go out to seek media attention or make a special effort to court the media but would instead wait for the media to come to them. It was part of its strategy to retain as low a profile as possible. The media interviewed found Emirates Team New Zealand receptive to them, making different members of the crew available to them on request and over the course of the campaign, the majority of the team appeared in press conferences to please the media. Typically, it would be team tactician Terry Hutchinson, Skipper Dean Barker and team boss Grant Dalton who would front the press conferences as these three tended to be the people the media wanted to interview. One of the other big teams, BMW Oracle took a different approach to Emirates Team New Zealand in enticing the media towards its team, by placing emphasis on hosting the media. Overall, the different methods were both effective with the media having little issue with either team. Ash cited the importance of having effective PR personnel in place who had the ability to recognise the journalist and cater for their needs, qualities particularly strong

in the two aforementioned teams. Ash also found individuals in teams to be particularly approachable and would often use them as sources for stories.

A number of the New Zealand media contingent had difficulty with gaining access to the Alinghi team. With Emirates Team New Zealand and Alinghi having an ongoing feud, some got the impression that Alinghi felt that the Kiwi media contingent was an extension of Emirates Team New Zealand. As the team responsible for organising the event and AC management being seen as an extension of Alinghi, this did not bode well for the portrayal they were given in the New Zealand media. Alinghi also had a strategy of primarily creating exposure for the event throughout Europe and Asia. Of the list of countries, New Zealand media rated low. Although the event receives strong media coverage in New Zealand, the New Zealand media contingent in Valencia was small compared to a number of other countries so Alinghi could afford to ignore them. Niall remarked that the New Zealand media presence in Valencia was dwarfed by that of the other countries, particularly European countries but the bigger news services such as BBC World and CNN tended to stay away.

From the television perspective, Peter Lester who worked for the official broadcaster AC Television while also providing opinions for TVNZ and The New Zealand Herald, was happy that at different times he was criticised by both Alinghi and Team New Zealand. To him, that was a sign that he was doing his job as it showed that he was not showing prejudice or favouritism to any one team.

While journalists agreed that in many ways Valencia was a superior venue to Auckland, the hospitality for the media was somewhat lacking. One foreign journalist interviewed felt that little was done to entice journalists to explore Valencia past the AC base. As discussed in chapter 3, a large part of the Emirates Team New Zealand marketing campaign was about selling New Zealand, the ‘brand’. As part of this, Tourism New Zealand went to great lengths to accommodate foreign journalists to ‘sell’ New Zealand. The above journalist felt that he came away from Valencia with a better knowledge of what New Zealand has to offer than Valencia. Ash agreed with this, stating that when the AC had been in Auckland, a number of tourism themed events were offered for the media such as fishing trips and trips to some of the landmarks and tourist attractions around the Auckland area, including meals with

some of New Zealand’s finest cuisine and wines on offer. Valencia did little to promote itself to the media. Niall said that other than an often-unmanned tourism desk in the media centre, little was done to promote the region. When the desk was manned, language was often a barrier. Some claimed that crime was also an issue in Valencia and with little being offered in the way of city or regional tours, few felt the need to venture outside of the AC base.

All journalists interviewed were impressed by the display and work being put in by