EQUIPOS DE COMUNICACIÓN

The marketing major helps provide students with the marketing skills and business acumen necessary for professional and personal success in today’s global business environment. The curriculum offers a balanced course of study that is designed to expose students to a common body of knowledge and helps them to understand marketing processes and situations, think independently, communicate effectively, and appreciate their own and other cultures. Students with a major in marketing may pursue a broad spectrum of marketing positions in private and public corporations, marketing agencies, or entrepreneurial endeavors.

intended Program outcomes

The student who graduates with a major in marketing should be able to

G _{Apply marketing knowledge and skills to meet} organizational goals through analytic and management techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations.

G _{Employ strategic marketing skills including scenario} planning, market intelligence, customer profiles, marketing plans, and competitive analysis to respond to organizational marketing challenges.

G _{Conduct research, analyze data, create an effective} marketing plan, and support decisions that meet the needs and wants of global customers.

G _{Utilize verbal and non-verbal communication skills,} including strategic communication, technology, fluency in business language, and effective customer communication, to achieve personal and organizational goals.

G _{Act with personal and professional integrity, conveying an} ethical orientation in the global marketplace of employers, peers, and customers.

G _{Cultivate and maintain positive interpersonal relationships} based on demonstrated character, behavior, engagement, and positive interaction with teams, managers, and customers.

degree Requirements

A degree with a major in marketing requires the successful completion of 120 credits of coursework including 36 credits for the major (indicated by F_{); 41 credits in general education} requirements (GERs); and 43 credits in the minor, electives, and other requirements. At least 18 credits in the major must be earned in upper-level courses (numbered 300 or above).

requirements for the Marketing Major

Coursework for a major in marketing includes the following:

G Required business courses (15 credits): ACCT 301 (or ACCT 221); BMGT 364, 380, and 496; and STAT 230 (or STAT 200)

G Required marketing courses (12 credits): MRKT 310, 354, 410, and 412

G Supplemental major courses (6 credits): Any MRKT courses

G Required capstone course (3 credits): MRKT 495

G Required related courses (9 credits), which may be applied anywhere in the degree:

ACCT 326 (or IFSM 300), and ECON 201 and 203

Recommended Sequence

The following course sequence will fulfill all of the requirements for the BS in marketing. Since some recommended courses fulfill more than one requirement, substituting courses for those listed may make it necessary to take additional courses to meet degree requirements. Students should consult an academic advisor whenever taking advantage of other options.

Information on alternate courses (where allowable) to fulfill general education requirements (in communications, arts and humanities, behavioral and social sciences, biological and physical sciences, mathematics, and interdisciplinary issues) may be found on p. 65.

mARkETinG mAJoR CoURsEs

Credits

First Courses

(to be taken within the first 18 credits)

Note: Placement tests are required for certain math and writing courses.

LIBS 150 Introduction to Research 1 WRTG 101 Introduction to Writing 3

or WRTG 101S Introduction to Writing

MATH 103 College Mathematics 3

or MATH 107 College Algebra

or a higher-level math course

BMGT 110 Introduction to Business and Management 3

(strongly recommended elective if the student has no prior business experience)

introductory Courses

(to be taken within the first 30 credits)

ECON 201 Principles of Macroeconomics 3 (related requirement for the major; also

fulfills the first general education requirement in behavioral and social sciences)

BIOL 101 Concepts of Biology 3

and BIOL 102 Laboratory in Biology 1

or BIOL 103 Introduction to Biology

or other course(s) to fulfill the general education requirement in biological and physical sciences with related laboratory

WRTG 293 Introduction to Professional Writing 3

or other communication/writing course

IFSM 201 Concepts and Applications of

Information Technology 3

or CMST 301 Digital Media and Society

course to fulfill the first general education requirement in computing

STAT 230F _{Introductory Business Statistics 3}

or STAT 200 Introduction to Statistics

PHIL 140 Contemporary Moral Issues 3

or HUMN 100 Introduction to Humanities

or other ARTH, ARTT, HIST, HUMN, MUSC, PHIL, THET, dance, literature, or foreign language course to fulfill the first general education requirement in arts and humanities

Foundation Courses

(to be taken within the first 60 credits)

PSYC 100 Introduction to Psychology 3

or SOCY 100 Introduction to Sociology

or other course to fulfill the second general education requirement in behavioral and social sciences (discipline must differ from first)

NSCI 100 Introduction to Physical Science 3

or other course to fulfill the general education requirement in biological and physical sciences

HIST 142 Western Civilization II 3

or HIST 157 History of the United States Since 1865

or HIST 125 Technological Transformations

or other ARTH or HIST course to fulfill the general education requirement in arts and humanities for the historical perspective (discipline must differ from other humanities course)

ECON 203 Principles of Microeconomics 3

(related requirement for major)

ACCT 301F Accounting for Nonaccounting Majors 3

or ACCT 221 Principles of Accounting II

(students should note prerequisite)

SPCH 100 Foundations of Oral Communication 3

or SPCH 101 Introduction to Public Speaking

or COMM 202 Media and Society

or other course to fulfill the general education requirement in communications/ writing or speech

BMGT 364F _{Management and Organization Theory 3} IFSM 300 Information Systems in Organizations 3

(related requirement for the major, fulfills the computing requirement; students should note prerequisite)

MRKT 310F Marketing Principles 3

Additional Required Courses (see Requirements for the Major)

(to be taken after introductory and foundation courses)

WRTG 394 Advanced Business Writing 3

or other course to fulfill the

upper-level advanced writing requirement

BMGT 380F _{Business Law I 3}

MRKT 354F Integrated Marketing Communications 3

MRKT 457F _{E-Marketing 3}

or other supplemental major course

MRKT 410F _{Consumer Behavior 3}

BMGT 496F _{Business Ethics 3}

MRKT 454F Global Marketing 3

or other supplemental major course

MRKT 412F _{Marketing Research 3} Capstone Course for the major

(to be taken in the last 15 credits)

MRKT 495F _{Strategic Marketing Management 3} minor and/or Elective Courses

(to be taken in the last 60 credits

along with required major courses) 37 total credits for Bs in marketing 120

F Required for the major

B A CHEL o R ’s dE GREE s