Matriz de Evaluación de los Factores Internos (MEFI)

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Current Situation Current Situation

[[ DDeescrscr ii pptt ii oon n oof f tt hhe e pprr oospspeectct ’’ s es exxii stst ii nng g bbuusisi nneess anss and d mmaarr kekett ii nngg si

si tt uuaatt ii oon n ff oor r wwhhii ch ch yyoouur r seserr vivi ceces as arr e e bbeeii nng g rr eeqquueestst eedd.. ]]

Current Challenges Current Challenges

[[ NNuummeerr ii cacal l ll ii st st oof f 3 3 tt o o 7 7 ddii ll eemmmmaas ts t hhe e clcl ii eenntt ’’ s cus curr rr eenntt m

maarr kekett ii nng g sisi tt uuaatt ii oonn, , oor r ll aack ck tt hheerr eeooff , , ii s cas cauusisi nngg. . EExxaammppll ees ms mii gghhtt ii nnclcl uudde e ppoooor r rr eesposponnse se rr atat ees on s on mmarar kekett ii nng g ppii eececes, s, ll ow ow conconveverr sisi onon rr atat ees, s, tt hhe oe owwnneerr ’’ s s nneeeed fd f or or somsomeeonone te t o mo meeeet t a qa quuii ck dck deeadadll ii nnee,, tt hhe e oowwnneerr ’’ s nes neeed d tt o sto st oop p wwoorr kiki nng g ii n n hhii s bus busisi nneess ss aannd d stst aarr tt w

woorr kiki nng g oon n ii t t bby hy haannddii nng g ooff f f tt hhe e cocoppyywwrr ii tt ii nngg, , eett c.c. ]]

Target Audience Target Audience P

Prr ii mmaarr yy: : [[ DDeescrscr ii bbee]]

C

Chhaarr aacctt eerr ii s t is t i ccs :s :

•

• [[ II nnclcl udude ae anny dy dememogogrr apaphhii c anc andd// or or ppsychosychoggrr apaphhii c dac datt a ya youou h

haavve e ii n n a a ll ii st st ff oorr mmaat t hheerr ee]]

Project Goals Project Goals  The

 The prpr ii mmarar y y objobj ectect ii ves ves arar e e tt o o comcompel pel rr eadeaderer s s tt o:o:



[[ LiLi st st tt hhe pe prr ii mmaarr y oy obbjj eectct ii vvees hes herr e sue such ch aas is i nncrcr eeaasisi nng g rr eespspoonnsese rr aatt ees, s, ii nncrcr eeaasisi nng g tt rr aaff ff ii c tc t o o a a WWeebbsisi tt ee, , rr eeddeeeemmii nng g cocouuppoonns,s, e

et c .t c . ]]

Recommended Copywriting Elements to Employ Recommended Copywriting Elements to Employ B

Beell ow ow ii s as a  partial partial  l  l ii st st of of rr eecomcommmeennddeed d ppeerr suasuasisi ve ve ddeevivi ceces fs f oror tt hhe ve varar ii ouous s mmarar kekett ii nng pg pii eceeces s wwhhen en anand wd whherer e te t hhey aey appppll y.y.

General General

1.

1. [[ CCrr eeaatt e e a a stst aannddaarr d d ll ii st st oof f tt hhe e vvaarr ii oouus cos coppyywwrr ii tt ii nngg d

deevvii ceces/s/ eell eemmeenntt s/s/ tt aactct ii cs ecs ett c. c. yyoou u wwii ll l l eemmppll ooy y tt o o ggeet t tt hhee rr eesusull tt s yos you u pprr oommii se. se. YYoou u wwii ll l l pprr oobbaabbll y coy covever r mmoost st oof f tt hheesese ii n n yyoouur r ii nnii tt ii aal l pphhoonne e c oc onnvveerr s as att ii oonn, , bbuut t I I ll ii kke e tt oo

rr eeii tt eerr aatt e e ii t t so so tt hhe e pprr oospspeect ct ddooeesnsn’’ t t ff oorr ggeet t wwhhy y II ’’ mm tt hheeii rr b

beest st chchooii cece.. ]]

Pricing Pricing  The

 The ff olol ll owowii ng ng sserer vivi ces ces arar e e ii nclncl ududed ed ii n n tt he he prpr ii ce ce ll ii sstt ed ed belbel owow::

•

• SSuuppppll y qy quueestst ii oonnnnaaii rr e fe f oor r pprr eell ii mmii nnaarr y ry r eevvii eew w pprr ii oor r tt oo tt eell eepphhoonne e ii nntt eerr vvii eeww..

•

• OOnne 4e 455-- mmii nnuutt e te t eell eepphhoonne ie i nntt eerr vivi eew w tt o go gaatt hheer r aaddddii tt ii oonnaall rr eell eevvaannt it i nnff oorr mmaatt ii oonn..

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•

• RRevevii ew ew anand bd becoecomme fe f amamii ll ii ar ar wwii tt h ph prr evevii ouous s mmarar kekett ii nngg m

maatt eerr ii aall s ans and d susucceccess rss r aatt ees.s.

•

• RReeseasearr ch ch yoyouur r comcomppeett ii tt ii onon..

•

• WWrr ii tt e e aannd d ddeell ii vveer r [[ ddeescrscr ii bbe e pprr oojj eect ct hheerr ee]] ..

F

Foor r tt hheese se pprr ooff eessissi oonnaal l wwrr ii tt ii nng g seserr vvii ceces, s, I I wwoouull d d ll ii kke e tt o o pprr eesesenntt m

my ey estst ii mmaatt e e oof f [[ ii nnseserr t t pprr ii ce ce hheerr ee]] ..

E

Estst ii mmaatt ees ars ar e e ggooood d ff oor r 330 0 ddaays ays aff tt eer r tt hhii s ds daatt ee——[[ ii nnserser t t ddaatt ee h

heerr ee]] ..

Fee Schedule Fee Schedule

1

1// 2 2 dduue e aat t pprr oojj eec t ic t i nnii tt ii aatt ii oonn 1

1// 2 d2 due ue upupon coon commplpl etet ii onon A

Anny ay addddii tt ii oonnaal l rr eeqquueestst s fs f oor r serser vivi ceces, s, oor r aaddddeenndduumms ts t o to t hhee su

subbseseqquueenntt ll y y aapppprr oovveed d pprr oojj eect ct wwii ll l l bbe e bbii ll ll eed d seseppaarr aatt eell yy. . SShhoouull dd yo

you u chochoose tose t o to t erer mmii nnatat e e anany ay apppprr ovoved ed pprr ojoj ect ect at at anany ty t ii mme e anand d ff oror a

anny y rr eeaasosonn, , aas ts t hhe e wwrr ii tt eerr , , I I wwii ll l l bbe e eenntt ii tt ll eed d tt o o ff uull l l ppaayymmeenntt ff oor r aall l l tt ii mme e ii nnvvees ts t eed d tt o o tt hhaat t ppooii nntt . . SSii ggnnii nng g tt hhii s ls l eett tt eer r ooff ag

agrr eeeemmeennt t wwii ll l l bbe coe connsisi ddeerr eed ad acceccepptt anance oce of f tt hheese tse t eerr mms.s.

Deadline Deadline

[[ II nns es err t t ddeeaaddll ii nnee(( s ) s ) hheerr ee]] ..

A

Accccuustst oommeed d tt o o ddeeaaddll ii nnees as annd d ggeett tt ii nng g ii t t rr ii gghht t tt hhe e ff ii rr st st tt ii mmee, , II ff eeeel l coconnff ii ddeennt t tt hhaat t I I cacan n mmeeeet t yyoouur r nneeeedds fs f oor r oonn-- tt aarr ggeett , , oon n--tt ii mmee, , onon-- bbuuddggeet t wworor k.k.

I

I ll ooook fk f oorr wwaarr d d tt o o tt hhe e ppoossissi bbii ll ii tt y y oof f wwoorr kiki nng g wwii tt h h yyoou u sosooonn..

S

Sii nnc ec err eell yy,, Li

Li nna a L. L. PPeennaall oosasa

Pl

Pl ease siease si gn gn bebell ow ow anand d ff ax tax t o (o ( 75757) 7) 29299-9- 83835555. . PaymPaymenent t mmay bay bee m

maaii ll eed d tt oo::

7734 LeMoyne Lane, Springfield, VA 22153 7734 LeMoyne Lane, Springfield, VA 22153

S

Sii ggnnatat uurr e e DDatat ee

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