Estudio de generación

19. Anton Kaufmann

--- Original Message --- From: Anton Kaufmann

To: Jay Abraham

Sent: Friday, July 26, 2002 3:24 AM Dear Jay and everyone of Jay's team,

Thank you for this invaluable offer, a offer, that one cannot resist.

Unfortunately I started studying Jay's materials just a few weeks ago and I cannot come up with a success story as described yet.

What I can say is that the study has already completely changed my way of viewing, experiencing and doing business. It is incredible to

realize what I have missed all the years being in business and doing it the same way as 90% of the rest. Almost at once I found several "life changing" solutions to implement into my business.

Since last year I am working as a business broker (selling and buying of businesses) and financial adviser in Germany. I am caught in a struggle for new clients against a hefty competition day by day.

1) Now inspired by Jay's materials, that he is sharing so generous, I am preparing a brochure "How to sell my business for the price I want in the time I want!”” This brochure gives the seller all the knowledge necessary to sell one's business successfully, including check-lists.

In ads I will offer interested people to order this book free. I am sure this will bring in clients really interested in my valuable

services and knowing that I have the competence to really help them in the process of selling their business.

2) I am in the process of opening a platform on the internet for people who want to sell their business and for people who are looking to buy a business to bring those together.

3) I put together a brochure for business owners who want to reflect the way of doing business. Also this brochure is free and I know that part of the readers will call for my services.

4) I will send out the free material also to people who are not in my local area. But I know a lot of colleagues all over Germany that I can refer. And then I get a percentage out of the referral.

... and many more.

I know that these steps will be very effective and successful but I cannot prove the success yet - in a few months from know I can.

I am highly interested in the outcome of this research and I would love to receive the results as promised to those who send in the success stories. Perhaps you can add me to the list of people who will receive the results - I would be really grateful.

With many thanks and my warmest personal regards Anton Kaufmann

20. Antony Howard

--- Original Message ---

From: Antony Howard - Jackpot Marketing To: Jay Abraham

Sent: Monday, August 26, 2002 9:16 AM Dear Mr. Abraham,

I've just got back from my holiday to find I've missed your August 16th deadline. I'm just dropping you this email in the hope that you might extend it a little further...

To be honest I've been in direct marketing for six years or so. It all started with me buying 'The Lazy Man's Way to Riches'. I was so impressed with it I phoned Richard G Nixon, who was the author who updated Joe Karbo's original version. I negotiated a license to sell it in the UK and that's how my direct marketing career began.

Since then I've direct marketed many products, the latest being of a nutritional nature. Although I thought I knew pretty well everything I needed to know to make my latest venture work, I was having trouble getting people to re-order on a regular basis. At the time only 5% of people who were buying the product were coming back for more.

One very important point I picked up from your manual was how to reinforce peoples buying decisions so they developed such faith in the product that they would want to order it again and again.

In your manual you state the way to do this is to send a pamphlet or brochure with each persons order to reassure them they've done the right thing. Well any good marketer would do that anyway. But the subtle difference you advised was not to use this mechanism to force more sales talk down the buyers throat. After all, this job has already been done by the sales letter.

Instead, give them technical information (in a user friendly format) as to why the product they've just bought would be able to deliver on the promises made in the sales letter.

Thanks to this deft piece of advice re-order rates have increased from a paltry 5% to nearly 12%

and are still rising. I could give you more details, but as I'm not sure if this email is even going to be read I'll leave it at that for now. If you'd like to know more and your case study offer still stands, please email me.

Many thanks Yours sincerely Antony Howard

Managing Director/Jackpot Marketing Ltd

21. Armando Ortega

--- Original Message --- From: Armando Ortega

To: Jay Abraham

Sent: Friday, July 26, 2002 3:19 PM Jay:

The greatest influence I have received from Jay Abraham is my development of a "eagle vision" that makes me take a look at any business and immediately see its profit potential in many areas. In the last 12 months, due to this newfound ability, I was able to save a major school of the main university in my state, sharply raising its student enrollment (earning me a good fee), and also to rescue a

faltering catalog company which now is on the road to be a company with a national scope (earning me a good contract with a $1,000 monthly retainer and a 10% equity in that business).

In the first case, authorities from the Facultad de Zootecnia school of the University of Chihuahua, in Mexico, approached me asking for help, telling me that the yearly enrollment in the university had been

declining in the last 12 years, putting in danger the survival of the school, with all the implications like lost jobs and lost

opportunities. They showed me a study and determination from education leaders telling about the closing of the school and or merging with other faculties in similar situation into one, if the enrollment

decline wasn't stopped. This happened in the midst of January 2001 and the School council immediately authorized my intervention for a fee of

$8,500 dollars, and I was to start at one, since time was against us, but one day later they called the whole thong off because one of the members of the council objected telling them that they didn't need me and besides, I had already told them the whole plan in advance before any papers being signed. "We can do this ourselves," he told them. I answered, "If you can do it yourselves, why hasn't he done anything in the last 12 years. It is a different thing to know what to do, If he really does, and another thing to do what you know".

Two months later, just a few days before the spring school vacation, they called me "We are ready to sign the papers, we convinced him.

Come on and let's start". I was able to contact the first group of students on April 21th -and the enrollment day was on June 9th, so we had 6 weeks to do something -when we had so little to do since by

January, the students have already decided which university to attend.

Anyway, the previous year enrollment was about 60 first-year students, and I raised the number 132% to almost 150 new students.

How could I do that: I prepared and sent a series of informational and nurturing letters, brochures and "Special reports" to 8,500 prep-school students in the city of Chihuahua and small cities around it. The first special report was a small book that I wrote titles "57 tips to choose the best professional career", and the next one was another small book, "50 ways to earn money for students".

The growth in enrollment was one of the deciding factors for the school to earn a statewide quality yearly award for 2001.

A few months ago, a new catalog company, fell flat on its face with a very graphic and beautiful big shoe catalog. They invested a lot of money in radio advertising being able to attract only 400

representatives (only 10 of the dealers resulted from radio advertising and 390 were sold by employees in their four retail stores, after a regular shoe buy). But they got only 20 active dealers with really dismal sales.

I met the owner after I gave a surefire 5 minute speech at a merchants meeting. He said: "I need a strategist and marketer". We signed a

$1,000 dollar monthly retainer and a 10% stock transfer. Then I designed a very simple, low-cost strategy which consisted of (1) Recovering and activating old dealers, getting 50 renewed dealers in the last 30 days which are buying again, or for the first time, with a simple phone call asking what happened to them, why they stopped buying and inviting them to try again; (2) starting a barter of list-for-list with 8 local companies that also work selling thru catalogs -jewelry, cosmetics, lingerie, etc., exchanging our inactive for their inactive representatives-we have found gold in them tar hills, converting 3 to 4 from every 10 that we contact, and (3) bartering names with national catalog companies, mainly from Monterrey Mexico, which is opening for us the national market, giving us a glimpse into what could be the spreading of franchises when we reach a critical mass of dealers in an specific area. My partner is happy and we are starting distribution of the new catalog.

Without Jay Abraham's insights that would have been impossible for me.

I have been most influenced by Jay's YOUR MARKETING GENIUS AT WORK, STEALTH MARKETING, ULTIMATE RESEARCH LABOPRATORY, and lately by the book GETTING EVERYTHING YOU CAN OUT OF ALL YOU'VE GOT.

Armando Ortega President

Speak International, S.A. de C.V.

www.dirmex.com

22. Arthur Murray

--- Original Message --- From: Arthur Murray To: Jay Abraham

Sent: Wednesday, July 31, 2002 2:48 PM Dear Jay,

It is my great pleasure to send you the attached testimonial, with my sincerest thanks for the profound difference you have made in my life.

You’’re starting a new business. Which would you rather do ––