Capítulo 2 Marco Conceptual
2.2. Evolución del Concepto de Pobreza Rural
After.the.first.year,.Michael.repeated.his.assessment..He.found.that.the.
early.work.had.improved.engineering.productivity.and.knowledge.shar- ing..They.had.eliminated.some.design.loopbacks.and.were.doing.a.bet-ter.job.with.schedule.predictability..But.products.still.cost.too.much.and.
LAMDA: SYSteMAtic PRoBLeM SoLVinG FoR PRoDUct DeVeLoPeRS
PDCA.is.the.most.common.systematic.problem-solving.method.in.
Lean.Thinking.. PDCA. stands.for.Plan–Do–Check–Act..When. W..
Edwards.Deming.went.to.Japan.in.the.1950s.to.teach.operational.
excellence,.he.taught.PDCA..Over.the.next.30.years,.Toyota.embed-ded.PDCA.into.its.management.systems.that.became.known.as.Lean..
On.its.own,.PDCA.will.not.help.a.problem.solver.remember.to.define.
a.good.problem,.to.analyze.the.root.causes,.to.consult.stakeholders,.
and.to.think.through.the.hypotheses.that.a.Do.step.will.test.
Allen. Ward. developed. LAMDA. in. the. early. 2000s. to.
address. the. problems. with. PDCA.. LAMDA. stands. for.
LOOK–ACT–MODEL–DISCUSS–ACT:
LooK:.Go.to.the.gemba..Go.to.the.real.place.where.you.can.see.
the. problem. for. yourself.. Get. direct. experience.. Talk. to. the.
people.who.are.closest.to.the.problem..Make.observations.and.
consolidate.them.into.a.clear.problem.statement.and.a.picture.
of.the.current.state.
ASK: Ask.two.questions:.“Why?”.and.“Who.Knows?”.The.“Why”.
question. will. require. at. least. some. root. cause. analysis.. The.
“Who.Knows”.question.leads.you.to.the.experts—the.people.
who.have.seen.and.solved.this.problem.before..The.answers.to.
these.questions.deepen.your.understanding.of.the.problem.and.
begin.to.formulate.your.hypotheses.
MoDeL:. Use. visual. and. physical. models. to. facilitate. your.
communication,.document.your.observations,.and.develop.
your.hypotheses..Most.of.the.problems.that.product.devel- opers.need.to.solve,.both.technical.and.organizational,.ben-efit. from. the. use. of. pictures,. diagrams,. sketches,. physical.
prototypes,. computational. models,. simulations,. or. other.
types.of.models.
DiScUSS:.Throughout.this.process,.you.will.have.discussed.your.
observations.and.analysis.with.others..In.the.DISCUSS.step,.
make.sure.you.have.covered.all.your.bases:.Have.you.spoken.
with.all.of.the.stakeholders?.Have.you.addressed.the.concerns.
Nielsen-Kellerman: Just Start Somewhere • 163
LooK AGAin:.Look.back.on.what.happened..Did.you.get.the.
results.you.expected?.What.do.you.need.to.do.next?.What.have.
you.learned?.How.can.you.capture.it?
BeneFitS oF tHe LAMDA cYcLe
The.LAMDA.cycle.leverages.the.strengths.we.have.as.product.devel-opers..We.instinctively.go.to.the.real.place—the.lab,.the.workshop,.
or.the.customer.site—to.learn.about.problems..We.use.models.con-stantly,.from.data.flow.diagrams.and.object.models.to.prototypes..
We.have.an.appreciation.for.the.expert.perspective..At.the.same.
time,. it. mitigates. our. weaknesses.. We. don’t. always. take. time. to.
analyze.root.causes..Sometimes,.we.come.up.with.a.great.idea.and.
we.just.want.to.see.IF.it.works;.we.don’t.want.to.take.the.time.to.
understand. WHY. it. works—or. doesn’t. work.. When. we. indulge.
that.impulse,.we.lose.our.ability.to.develop.solutions.that.we.can.
The Cycle of Knowledge
Creation
. . The.LAMDA.cycle.
took.too.long.to.bring.to.market..Michael.returned.to.LPPDE.in.2010.with.
one.of.his. team.members.to.get.some. more.inspiration.and.ideas,.and.
they.joined.an.online.web.class.to.learn.more.about.the.practices.of.Lean.
Product.Development.
They.learned.about.the.importance.of.the.appropriate.amount.of.stan-dardization. and. process. discipline. in. product. development..As. a. small.
At. the. same. time,. Nielsen-Kellerman. was. actively. building. Lean.
Thinking. throughout. the. company.. Other. teams. were. removing. waste.
by. redesigning. their. own. transactional. processes. that. intersected. with.
Engineering.. Michael’s. team. needed. to. build. processes. that. connected.
with.the.value.stream.redesigns.that.were.taking.place.in.other.parts.of.
the.business.
Over.the.next.two.months,.they.developed.a.standard.yet.flexible.prod-uct.development.process.that.was.appropriately.scaled.to.their.needs..The.
new. process. breaks. the. work. down. into. phases,. but. allows. for. overlap.
between.the.phases.so.that.work.can.get.done.when.it.makes.the.most.
sense.to.do.it..The.process.standardizes.the.parts.of.the.product.devel-opment.process,.such.as.the.interfaces.with.Marketing.and.Production,.
that.are.the.same.from.project.to.project..At.the.same.time,.it.explicitly.
provides.time.in.early.development.for.identifying.and.closing.knowledge.
gaps,. performing. experiments. to. build. trade-off. curves. that. will. guide.
decision.making. later.in.development,.and.working. with.Marketing.to.
ensure.that.the.engineers.understand.customer.needs.
To. improve. the. Engineering. Team’s. interface. with. Marketing,. both.
teams.worked.together.to.develop.a.Product.Proposal.A3.that.captures.
all.of.the.key.information.about.a.new.product:.customer.needs,.strategic.
alignment,. technical.risks,.proposed. schedule,. and. budget..They. began.
working.in.cross-functional.teams.that.managed.themselves.rather.than.
relying.on.one.project.manager.to.coordinate.all.of.the.project.schedules..
They.redesigned.their.development.lab.to.bring.the.development.teams.
into.closer.communication.
Nielsen-Kellerman: Just Start Somewhere • 165
SYSTEMATIC PROBLEM SOLVING TO