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Strength and weakness are basically occurring in the internal environments of the organization. It provides the information that in which area we are strong and weak and it provides the solution how we can overcome the weakness and utilize the strength in a right direction. The SWOT analysis is a comprehensive and critical overview of the operations, procedures, rules and regulations, services and other related activities, the analysis include the analysis of MEPCO in the light of the specific variables which directly or indirectly affect the operations of the MEPCO . The tool selected for the analysis of organization is SWOT analysis.
It is the moral and professional duty of the directors, managers and executives to overcome the weakness and convert them into strengths, and get maximum benefits and opportunity from the prevailing resources.
Strength
• The MEPCO top management is the combination of both experience and young energetic professionals which are proving to be the real strength of MEPCO.
• MEPCO website provides every information about MEPCO to the customers and investors.
• MEPCO has equipped with the latest technology.
• MEPCO has good relation with different departments.
• The MEPCO employees are locally so, the turnover rate is low.
• The MEPCO has efficient internal audit department, which keep check and balance.
• The MEPCO has experienced of strategic apex and managerial skilled staff.
• Full support from Federal Government
Weaknesses
• The administrative cost of the company is very high due to which the profitability of the company decreases.
• There is still improvement of technology in the MEPCO like in computers.
• There customer service are not up to mark they have to improve the customer services to satisfy the customers
• There divisions are not well furnished they have the need to improve them.
• Telecom and Media revolution
• Dependency on suppliers of power generation equipment.
Opportunities
• The MEPCO is situated in the region where the customers are large in quantity and other necessary related product is easily available in the market.
• There is no competitor in the local market, there is a big opportunity to get more share.
• Buyers of MEPCO services are easily available in the local market.
• The extension plan of divisions by the MEPCO is very good to capture the market.
• The MEPCO has maintained better relationship in the market which helps the MEPCO to increase the customers.
• The strategies of MEPCO are very strong which help them to get advantage sover the competitors.
• Research and development in power generation equipment
• Natural resources to increase water resources and cheaper power
• There are rapid changes in technology of power generation and to coup with it ministry will have to be planning for the future plans keeping in mind the changes
• New power projects have the bargaining power for higher prices keeping in view the high demand and supply gap in power sector.
Threats
• One major threat to the MEPCO is increasing number of customers day by day.
• Due to fluctuation occur in the supply is permanent threat to the MEPCO.
• There is always a threat the government may impose some duties on the MEPCO.
• An other threat to the MEPCO is change in day by day technology.
• Withdrawal of support from suppliers.
• Curtailment of budget.
• Obsolescence of strategic equipment
• There is not a long list of suppliers in power sector and the suppliers enjoy monopoly to some extent and they can charge higher and delay supplies as there is long waiting lists for equipment supplies
Limitations
• No proper arrangement for electricity they have dames and generators but they are not work according to the requirement of the MEPCO.
• Some time MEPCO employee create tens environment in the MEPCO due to there non cooperative behavior.
• They have provided me knowledge about MEPCO but not according to the requirement of internship due to much work load on the employees.
Observation
• I have observers that there is need of improvement in the MEPCO especially the building of the MEPCO is not according to the requirement of MEPCO.
• Some time the employee don’t cooperate with customer they must have needed to cooperate with customers to create good relationship with them.
• I have also observe that ther is no proper dress court of employee in the divisions so, they have need to follow proper dress court
• I have observed that there is need of safety department or some safety precaution for employees of MEPCO.
Suggestions
The following are some suggestions about the MEPCO shahi road Rahim Yar Khan
• Management should try create more understanding between different department s to increase their productivity.
• The top management should give the authority and flexibility to every manager to make decisions according to the situation at any time and in the absence of the top manager.
• A proper training should be given to the employees and he workers to enhance their skills to increase their productivity and utility of the MEPCO.
• All the duties and responsibilities of he employees and thee workers should be clearly defined.
• The computer technology should also be used in decision making as well as in storing and feeding the data.
• There should be decentralization in decision making.
• The management should recruit right person for right job.
• The management should here multi skilled workers to get economy of scales.
Conclusion
I got a lot of experience in MEPCO. During my internship I come to know that the different units are working under one umbrella. I have noticed that they are getting the benefits by minimizing different costs which earlier they were paying due to lack of technology of computer.
The MEPCO has latest technology for its services and they are serving the local market very well. MEPCO has open door policy for all tackle all problems upfront Merit, justice, fair play be the hallmark Transparency in all fields Accountability of everyone.