Factores que evidencian la evolución

(98 Credits)

UNIVERSITY REQUIREMENTS 23 credits Prerequisites

MAJOR REQUIREMENTS 72 Credits 1- Communication Requirements (48 credits)

ARA 201 Arabic Communication Skills I 3 AVP 201 Audio Visual Workshop I 3 COM 204 Introduction to Radio, TV & Film 3

COM 205 News Writing and Reporting 3 ENG 204 COM 206 Principles of Photography 3

COM 207 Performance for TV and Film 3

COM 220 Public Relations 3 ENG 203 COM 251 Communication Media & Society 3

COM 315 Topics in Communication 3 COM 365 Media Law & Ethics 3

COM 410 Professional and Public Speaking 3 ENG 204 COM 425 Media in Lebanon & Middle East 3 ENG 204 COM 498 Internship 3 Senior standing COM 499 Senior Study / Project 3 Senior Standing MKT 340 Advertising Principles 3 MKT 310 POL 202 Globalization & Political Change 3 ENG 203

2- Emphasis Requirements (24 credits)

COM 311 Media and Politics 3 ENG 204 COM 357 Special Events Planning 3 ENG 203 COM 408 Writing for Public Relations 3 COM 220 COM 412 Public Relations Account Management 3 COM 220 COM 418 Creating Media for Public Relations 3

COM 420 Advanced Public Relations 3 COM 220 MKT 201 Marketing Principles 3 ENG 203 SOC 201 Introduction to Sociology 3

FREE ELECTIVES 3 credits

ART 215 Performance I 3 ART 355 Animation 3

AVP 320 Directing for Actors 3 ART 215 COM 202 Interpersonal Communication 3 ENG 203 DES 360 Advanced Photography 3 COM 206

Proposed Sequence of Study

Bachelor of Arts in Communication Arts with concentration on Public Relations (98 Credits)

First Year

Term Course # Title Credits Prerequisites

Fall

One of the Arts University Requirements 3 Co. ENG 203 COM 206 Principles of Photography 3

COM 207 Performance for TV and Film 3

ENG 203 English Communication Skills I 3 ENG 020 or Placement MKT 201 Marketing Principles 3 ENG 203

Total 15

Spring

ARA 201 Arabic Communication Skills I 3 AVP 201 Audio Visual Workshop I 3 COM 204 Introduction to Radio, TV & Film 3

ENG 204 English Communication Skills II 3 ENG 203 POL 202 Globalization and Political Change 3 ENG 203

Total 15

Summer Session

PED 201 Physical Education I 1

SOC 201 Introduction to Sociology 3 Co. ENG 203

Total 4 Second Year

Term Course # Title Credits Prerequisites

Fall

BUS 210 Business Communication Skills 3 ENG 204 COM 205 News Writing and Reporting 3 ENG 204 COM 220 Public Relations 3 ENG 203 COM 311 Media and Politics 3 ENG 204 MKT 340 Advertising Principles 3 MKT 310

Total 15

Spring

University Requirements 3 COM 251 Communication Media & Society 3 University Requirements 3 COM 315 Topics in Communication 3

Elective 3

Total 15

Summer Session

BUS 215 Presentation Skills + Lab 1 Co. BUS 210 One of the University Requirements 3

Total 4 Third Year

Term Course # Title Credits Prerequisites

Fall

COM 357 Special Events Planning 3 ENG 203 COM 365 Media Law & Ethics 3

COM 408 Writing for Public Relations 3 COM 220 COM 410 Professional and Public Speaking 3 ENG 204 COM 418 Creating Media for Public Relations 3

Total 15

Spring

COM 412 Public Relations Account Management 3 COM 220 COM 420 Advanced Public Relations 3 COM 220 COM 425 Medial in Lebanon and the Middle East 3 ENG 204

COM 498 Internship 3 Senior Standing COM 499 Senior Study / Project 3 Senior Standing

COURSE DESCRIPTIONS

ARA 201 Arabic Communications Skills I (3 credits) This course is to allow Students to read and understand scientific texts and draw differences between such texts and literary ones. Furthermore, this course should also allow students to practice writing skills. All this is meant to facilitate the study of subject matter related to technological specializations.

ART 200 Drawing and Illustration I (3 credits) Basic introduction to drawing tools and instruments and the Theories in the various areas of drawing dealing specifically with the human figure, nude, clothed and in relationship with a given spatial environment. The main issue is to familiarize students with a deeper conception of creative drawing and illustration using their own perception, logic and their ways of expression.

ART 201 Drawing and Illustration II (3 credits) This studio and theory course is a continuation of drawing I; it concentrates on the techniques of drawing, i.e., how to create 3D images on 2D surfaces using basic drawing techniques. Prereq.: ART 200

ART 202 Introduction to Arts and Music Appreciation (3 credits) This course enhances the ability to appreciate and understand music, by giving a wide view on the rich world of music in its all forms, beginning with the Classical era up to the modern Pop music, and projecting the artistic, political and the human stimulations of each era. Coreq.: ENG 203

ART 205 History of Art and Design I (3 credits) This course is a comprehensive overview of Euro-American radical art and visual image making looking at aspects of the 20th century to the present Coreq.: ENG 203

ART 206 History of Art and Design II (3 credits) This course complements History of Art and Design I. It works backwards and looks at radical Art from the late 19th century to the Renaissance. Prereq.: ART 205

ART 210 Painting I (3 credits) An introductory, theoretical and practical course looking at painting techniques and exploration of painted space. Creative approaches to space interpretation on a two-dimensional plan, a greater awareness of the expressive potential of the elements of arts in the creation of various moods in various media.

ART 211 Painting II (3 credits) Builds on Paining I in terms of advanced studies in “Painting”.

ART 215 Performance I (3 credits) Acting I is a public exercise. It is essentially the development of techniques of play, while exploring dramatic expression and language. Through planning the steps of a scene, students will evolve in the acting process. This process is achieved in the participation of Workshop Exploration, Character Exploration Script Analysis, Interpretation and Directing short scenes.

ART 220 Performance II (3 credits) It is a training of the acting instruments-primarily voice and body into more workable, more exciting, apparatus. To master the basics of talking listening, tactical interplay, building scenes, and making choices. Acting techniques that involve emotional and psychological reality and controlled acting technique. Prereq.: ART 215

ART 230 Sculpture (3 credits) This is an introductory course that develops a sense of three dimensional structure and design. It helps students to become familiar with a variety of materials, and to transform the principles of design from 2-dimentional into 3- dimentional. This course will develop imaginative thinking and aesthetic sensibility in the students’ mind to express and understand Art into its social context.

ART 301 Theories of Imaging (3 credits) This is an advanced course, where the students develop their imaging skills by producing and understanding various visual aids used by art practitioners for the last two millennia including: theories and principles of colors, Plato’s “shadows in the cave”, the camera obscura, the camera lucida, mirrors, flip books, pin-hole cameras, the zoetrope. Junior Standing

ART 355 Animation (3 credits) An introduction to the techniques and practices of traditional and digital animated film production. The student will be trained in a wide variety of approaches to” stop motion Photography”, paint and draw animation: from storyboarding till the final product.

ART 400 Special Topics (3 credits) The Art Forum is a program where invited guest speakers who might be artists, curators, designers, gallery owners writers on art give a lecture to Arts students, sharing the experiences about the real world and the area of their expertise. Students are expected to analyze, research and write about topics discussed by guest lecturers on a weekly basis. Senior Standing

AVP 200 Image & Photo Theory (3 credits) This course consists of analyzing both still and moving pictures while introducing the work of the major contemporary directors of photography, including the visual analysis of their films. Coreq.: COM 206

AVP 201 Audio Visual Workshop I (3 credits) A complete introductory project that touches realistically every aspect of a professional production, mixing both, technical and artistic angles. Heavily followed, watched and corrected by instructors. A total synthesis of the individual knowledge acquired by each student up to this level of studies. Prereq.: AVP 200

AVP 202 Introduction to Camera & Lighting (3 credits) The purpose of this course is to set the technical principles of lighting a moving image and the basic techniques of caption of light by the camera. The course includes the description of the work of the director of photography plus the study of colors, contrast, and the different elements that compose the image or help creating it both technically and aesthetically. Prereq.: COM 206

AVP 203 Introduction to Sound Techniques (3 credits) An Introduction to the sound in the film and TV productions, How Sound is conceived and executed. Starting from general information to the importance of the sound in the film, in addition to some basic technical knowledge like the different materials and equipments used for sound recording: microphones types etc...

AVP 205 TV Production 1 (3 credits) This course offers to the student the aims of television and video technology variables especially the techniques of single camera production. Students will have to produce a short field report. Coreq.: AVP 202

AVP 220 Film & Video History (3 credits) This course gives a general view on the art of entertainment in its all forms, means and expressions, starting with the most primitive ways of communication, from wall painting in caverns to Greek theatre going through the Renaissance period up to the cinema industry from its birth to nowadays ending with the TV modern ways of news and entertainment. AVP 225 Story Board and Script Writing (3 credits) Two of the most essential elements for the industry of film making. This course offers all technical possibilities to concretize the foundation of an artistic idea that could ends up as a film project, by script writing and a story board, including the writings, and the general artistic aspect of the final product. Prereq.: ENG 203

AVP 230 Film and Video History II (3 credits) This course is designed to provide the students a constructed critical thinking about a film, and film making, from its origins till present. It includes a historic study on the visual arts, taking in consideration the social, political and artistic context of each period. Prereq.: AVP 220

AVP 250 Audio Visual Workshop I (3 credits) This course will introduce students to the field of production organization for theater, films and video. A complete project that touches every aspect of a professional production from both, technical and artistic angles. Taking an idea and working it to full realization, writing the script, casting the actors, rehearsing the cast, designing the sets costumes and lighting choosing the music.

AVP 301 Audio Visual Workshop II (3 credits) This course introduces technology in the filming of a production in this case a commercial. It gives the student the possibility of choosing, guiding, and conducting his technical crew, and have it work in harmony with his artistic crew. Prereq.: AVP 250

AVP 302 Lighting or Sound Workshop (3 credits) This course is an intensive workshop / training conducted by a professional in lighting or sound field either from the staff or outside done in professional premises such as film or sound studios, sound or light rental companies, concerts or events venues. Prereq.: AVP 202, AVP 203

AVP 303 Sound Design (3 credits) All what advanced students should know about Sound design for film and TV production. How sound is conceived and executed. How sound is designed for a film sound track, for a Movie, Documentary, or the different kind of TV programs, and the difference in the conception and techniques of the sound track for each. Prereq.: AVP 203

AVP 305 Art of Editing I (3 credits) This course offers different methodologies; picking-up and choosing the best moments of angles, frames and expressions of the sequences of the shooting. All that helps the director to bring life, energy, action, and movements to the sequences of the movie. Good timing is everything in this business. Prereq.: AVP 200

AVP 315 Film & Video Directing (3 credits) This is an advanced course that set up the principles, the guideline and the different steps to produce and direct a short movie. The steps include film analysis, scriptwriting, technical skills, art direction, editing, difference between video and cinema... "From script to film" is the major definition for this course. Prereq.: AVP 225

AVP 320 Directing for Actors (3 credits) The director’s responsibilities of a theatrical production; choosing, analyzing, and blocking a play. An in-depth script analysis, the audition and casting process. Relationship between directors and actors, staging crowd scenes, and the rehearsal process. The focus of this course is to introduce new concepts and principles of stage directing. Prereq.: ART 215 AVP 325 Art of Editing II (3 credits) This course is an advanced level in the art of editing which offers methodology knowledge of working with different editing software and different editing techniques for movies, documentaries, video clips etc.. Prereq.: AVP 305 AVP 350 TV Production II (3 credits) This course will familiarize students to an advanced knowledge of television technology and the techniques of multiple camera productions. They will learn how to produce and direct live shows, such as television news, talk- show, sitcom or a soap opera. Prereq.: AVP 205

AVP 410 Video Production (3 credits) This course offers the knowledge of interpretation for the birth of a commercial-video script to the final physical realization, in this case of a video-clip, done on a given popular song. Followed step- by step by the instructor, and judged by a jury. Prereq.: AVP 350

AVP 460 Professional Practice for Audio Visual. This obligatory project will be advised, provided and supervised by the Art Department in collaboration with a designated professional firm. The student is expected to achieve a minimum of 45 working hours in a serious professional environment related to the student’s own interest in a specialization in the film industry.

AVP 490 Senior Project I (4 credits) A full scale project that requires from the student a complete study, research and a preparation of a portfolio including, a script, a storyboard, all technical files, working sheets, budget study, for a future production in these different subjects: a short film, or a documentary, or an art film. Prereq.: AVP 315

AVP 491 Senior Project II (4 credits) This is the final project .Students are asked to provide the completed, finished product of SENIOR PROJECT ONE, which will be presented in front of an invited jury of professionals in the field, who after debates, questioning, and inquiries will decide about the success or the failure of the given project. Prereq.: AVP 490

COM 202 Interpersonal Communication (3 credits) This course asks you to examine a variety of theoretical perspectives that have grounded understandings of communication and driven the research in this discipline. The course begins with an explication of what theories are and what they do for us. The subsequent focus is on various theoretical perspectives that illustrate systematic, linguistic, symbolic, relational, and experiential-based approaches. Concluding the course is an examination of different communication contexts to discover how theories serve our understanding of human discursive action. Prereq.: ENG 204

COM 203 Radio Production I (3 credits) This course introduces students to the studio and familiarizes them to a variety of audio

tools, equipment, and techniques used in sound production of simple audio projects.

COM 204 Introduction to Radio, TV & Film (3 credits) A study of the basic techniques for Radio, TV and films from their beginnings to the present. Introduction to the equipment and basic production procedures.

COM 205 News Writing & Reporting (3 credits) An integration of print and broadcast reporting, news reporting provides students with the writing skills and critical thinking needed to work in the media. It develops the professional skills and attitudes that reporters need by giving them a solid grounding in basic concepts and their application to real-life situations. Prereq.: ENG 204

COM 206 Principles of Photography (3 credits) Introducing students to the use of photography as a helpful tool for Graphic Design as elements, principles and techniques. The student explores typography as a form of visual communication along with the demonstration of historic and contemporary applications, from black & white to colored photos.

COM 207 Performance for TV & Films (3 credits) Application of the principles of performance for TV and Films. Exercises in news reading, reporting interviewing, hosting TV programs, performing and acting in dramatic TV programs and Films.

COM 220 Public Relations (3 credits) This course covers the basic concepts and the various settings of Public Relations. It also provides updated information and case studies to help students understand the models, practices and issues in contemporary Pubic Relations. Prereq.: ENG 203

COM 251 Communication Media & Society (3 credits) Studies the forms of communication especially mass communication as elements of cultural and social processes.

COM 309 Script Writing (3 credits) Principles and techniques of writing script for Theater, Radio, TV & Film. Concentration on Theme, plot, characters, dialogue and situations.

COM 310 Editing for TV & Film (3 credits) This course offers different methodologies to pick-up best moments of angles, frames,

and expression of the shooting. All this to bring movement, life and action to the sequences of the film movie.

COM 311 Media and Politics (3 credits) This course is an overview and discussion of the relation between the mass media and politics in society. The mass media constitute one of the most powerful forces shaping the modern world. In terms of information dissemination, shaping of attitudes and mass behavior there has never been a medium with the reach, breadth and influence of the mass media. In this course, we will examine the more important mass media effects researchers have found to influence the political processes of the society. Prereq.: ENG 204

COM 315 Topics in Communication (3 credits) Explores ideas, techniques, styles and context in Radio, TV & Film. Course may be repeated under different topics each semester.

COM 316 Writing for Broadcasting Media (3 credits) Organized around an integrated view of print, broadcast, and public relations, Media writing provides students with the skills necessary to become proficient writers for the media. Media writing develops the professional skills and attitudes that reporters, broadcasters, and public relations writers need by first outlining the basic concepts and then having students apply these concepts to real-life situations with specific writing exercises. Prereq.: ENG 204

COM 325 Feature & Magazine Writing (3 credits) This course covers principles and practices in news gathering, evaluating,

reporting, and presenting information for weekly print media. Advanced practice in magazine writing, editing and headline construction. It provides students with the needed skills to write nonfiction articles for magazines, newspapers and newsletters.

COM 353 Photojournalism (3 credits) Gathering and processing pictorial material for the print media and television. Practical experience through laboratory and fixed exercises. Prereq.: COM 206

COM 357 Special Events Planning (3 credits) Special events are an important marketing tool and offer valuable public relations opportunities for companies, organizations and communities. The event format is an excellent vehicle to promote a new business, a product line, or reinforce your brand. You’ll discover how to design results-driven events to meet your goals, and how apply the results- driven method to identify target audiences, orchestrate fundraisers, find sponsors, plan pre-event publicity and gain event-day media coverage. This course promises you an "inside look" at events: how to manage them, how to measure results and how to produce successful events time-after-time. Prereq.: ENG 203

COM 365 Media Law and Ethics (3 credits) Study of the ethical and legal principles, case studies, and historical development of mass media regulation local, regional and international.

COM 405 Newspaper Editing and Layout (3 credits) This course should teach students the skills needed to be a copy editor—editing for accuracy, fairness, grammar, clarity, sensitivity, impact; choosing, sizing and cropping photos; designing and laying out broadsheet