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5. Procesos de fabricación del pan

5.10. Fermentación secundaria

Area   Statement     Coding  label    

Reliability   Customer  1:  “In  my  opinion,  LQS  is  too  much  focused  internally   and  not  concerning  about  customer  wishes.  They  are  only   focused  on  survival  and  processing  samples.”  

Internal  focus  

  Customer  1:  “When  LQS  designed  their  LIMS  system,  they  did  not  

look  at  how  this  would  work  for  their  customers,  only  what  their   benefits  were.”  

Internal  focus  

  Customer  1:  “I  think  LQS  need  some  new  managers  from  outside  

the   company   with   a   fresh   look.   Managers   who   can   make   breakthrough   changes   that   focus   more   on   customers.   That   would  make  it  more  easeful.”  

Focus  

  Customer  1:  “This  is  not  the  first  time  someone  is  asking  me  for  

input   for   service   improvements   at   LQS,   now   I   would   like   to   see   some  progress  and  results.”  

Company  trust  

  Customer  2:  “Because  of  the  tremendous  growth  LQS  is  facing,  I  

think   they   are   really   focusing   on   operational   problems   and   do   not  think  about  what  the  customers  expect.”  

Focus  

  Customer   4:   “LQS’   Service   Desk   should   indicate   which   points   of  

the  SLA  are  secured  and  how.”  

Promises  

  Customer  5:  “I  expect  LQS  to  measure  trends  and  when  signaled,  

direct  it  to  a  higher  level.”  

Company  trust  

  Customer  5:  “I  do  not  have  confidence  in  specialized  knowledge  

at  LQS,  they  have  to  think  about  outsourcing  some  activities.”  

Company  trust  

  Customer  6:  “I  think  LQS  does  it  well,  but  you  notice  the  growing  

pains.”  

Organization’s   ability  

Responsiveness   Customer   1:   “There   is   a   clear   difference   between   microbiology   and  Chemistry.  At  micro,  there  is  a  central  e-­‐mail  address  for  my   questions   and   requests   are   adequately   handled.   At   chemistry   there  is  much  unclear  and  we  do  not  know  whom  to  contact  for   specific  questions.”  

Willingness  to   help  

  Customer   1:   “When   samples   are   out-­‐of-­‐spec   the   microbiology   department   pro-­‐actively   informs   us   about   the   results.   At   chemistry  I  always  have  to  ask  about  the  results.  I  expect  from   LQS  to  act  proactively  when  samples  are  out-­‐of-­‐spec.”  

Willingness  to   help  

  Customer   2:   “I   would   like   LQS   to   be   available   24/7   for   service  

support.”  

Availability  

  Customer   2:   “We   have   an   agreement   that   when   methods   are  

newly   validated,   we   would   be   informed   one   month   in   advance.   Sometimes  this  is  happening  only  a  day  in  advance  or  even  not  at   all.   I   would   like   the   Service   Desk   to   take   this   responsibility   and   proactively  inform  customers.”  

Proactivity  

  Customer  4:  “This  month  I  had  to  call  LQS  on  a  daily  basis  to  ask  

for  the  status  of  my  analysis.”  

Status  

  Customer  4:  “When  SLA’s  are  probably  exceeded,  I  would  like  to  

be  informed.  This  can  mean  out-­‐of-­‐specs  or  re-­‐analysis.  Thus  far   this  is  not  happening  properly.”  

Proactivity  

  Customer  4:  “For  example  last  week,  I  was  told  that  we  did  not  

used  the  sample  form  properly,  but  did  not  receive  information   what  we  did  wrong.  Please  tell  what  went  wrong,  so  we  can  do  it   better  next  time.”  

Willingness  to   help  

  Customer  4:  “LQS  is  for  us  release  steering,  so  timely  information  

is  very  important.”  

Proactivity    

  Customer  5:  “When  we  have  a  crisis,  I  would  like  to  contact  the  

Service   Desk,   which   forms   a   crisis   team   to   cope   with   our   problems  immediately.”  

Availability  

  Customer   6:   “I   expect   more   early   warnings,   when   LQS   notices  

defects  or  delays.”  

Proactivity   Assurance   Customer   1:   “Customers   must   feel   themselves   heard   by   LQS,  

communication   has   to   improve.   I   want   to   be   informed   about   improvement  actions.”  

Employee   courtesy    

  Customer  3:  “I  expect  that  the  Service  Desk  will  direct  me  to  the  

proper  employee  that  can  help  me  with  my  issue.  Now  I  often  do  

Employee   knowledge  

not  know  whom  to  contact  at  LQS.”  

  Customer  3:  “In  spite  of  all  the  difficulties  LQS  is  facing,  I  do  have  

the   confidence   LQS   possesses   the   required   knowledge   and   expertise  to  provide  the  information  I  need.”  

Employee  trust  

  Customer  6:  “It  is  unclear  who  takes  ownership  of  my  issues  and  

problems.”  

Employee  trust   Empathy   Customer   1:   “I   expect   from   LQS   to   deeply   understand   the  

customer,   what   is   important   for   them,   and   critical   issues   they   face.”  

Customer   knowledge    

  Customer   2:   “Not   only   priority   is   important,   but   especially   the  

impact   of   certain   issues   for   the   customer   is   important.   I   don’t   know   if   LQS   is   aware   of   the   impact   of   some   things   to   the   customers.”  

Caring  

  Customer  2:  “I  expect  LQS  to  consider  what  would  happen  to  the  

customer   in   certain   cases.   When   an   analysis   takes   longer   for   example.”  

Acknowledging   customer  

needs/frustrations    

  Customer   4:   “I   do   not   think   a   lot   of   employees   working   at   LQS  

know   what   we   are   exactly   doing   and   how   important   adequate   and  timely  results  are  to  us.”  

Customer   knowledge  

  Customer  5:  “Individual  attention  with  proper  knowledge  about  

what  we  are  doing  is  something  I  miss  at  LQS.”  

Individualized   attention   Tangibles     Customer  1:  “I  would  prefer  a  SPOC,  where  I  only  have  to  address  

one  point  via  e-­‐mail  or  telephone.”    

Entry  point(s)    

  Customer  3:  “One  contact  for  all  my  questions  would  take  away  

much  headache  I  have.”  

Entry  point(s)  

  Customer   4:   “A   software   that   provides   tickets   to   track   the  

progress  of  the  handling  of  my  request  would  help  a  lot.”  

Technology  

  Customer   5:   “The   Service   Desk   can   help   to   prove   a   up-­‐to-­‐date  

overview  of  validated  methods.”  

Technology   Table  15:  Summary  of  statements  made  by  customers  of  LQS.    

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