Tasas de matrícula
6. un FInal SIn CIERRE
Rank Character Show Channel
1 Jethalal Taarak Mehta Ka Ooltah
Chashmah SAB TV
2 Anandi Balika Vadhu Colors
3 Ram Kapoor Bade Achhe Lagte Hain Sony
4 Sandhya Diya Aur Baati Hum Star Plus
5 Mahadev Devon Ke Dev Mahadev Life OK
6 Jodha Jodha Akbar Zee TV
7 Priya Bade Achhe Lagte Hain Sony
8 Akshara Yeh Rishta Kya Kehlata Hai Star Plus
9 Madhubala Madhubala Colors
10 Maharana Pratap Maharana Pratap Sony
Source: Characters India Love - Ormax Media
Another trend in Hindi GECs which has taken root in 2013 is segmentation of the prime time. Most channels are making a clear distinction among the prime time slots to target different groups at different times to maximise their TV ratings.
Over the past couple of years, broadcasters are also increasingly focusing on the under-served male audience as evident in the increasing number of crime and adventure related shows such as ‘Crime Patrol’ (Sony), ‘Savdhaan India’ & ‘Shapath’ (Life OK), ‘24’ & ‘Shaitaan: A Criminal Mind’ (Colors), ‘Fear Files’ (Zee TV) and ‘Arjun’ (Star Plus). The previous year had also witnessed the launch of male-centric action adventure channel, Big RTL Thrill.
Hindi GECs are looking at slicing and dicing the prime time band to generate maximum TV ratings. While 6-9PM slots on weekdays are targeted at semi-urban audience, 9-11PM slots on weekdays are targeted at the metro audience. Similarly, early prime time slots have female centric programming, while the latter slots have more of a family viewership quality, with something that will engage the male audience as well.
- Ekta Kapoor Joint Managing Director,
Balaji Telefilms Limited
Male audience has been ignored with most TV programmes targeting women. There is a definite gap that is being noticed now. This can be seen in the rise of comedy, popularity of shows such as Crime Patrol & Savdhaan India, huge investments in sports and production of 24, a male centric show. The need is for content which engages the male viewership without alienating the female audience.
- Shailesh Kapoor Co-Founder & Chief Executive Officer,
Ormax Media Private Limited
The stage is set: FICCI-KPMG Indian Media and Entertainment Industry Report 2014
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14 KPMG, an Indian R
egistered P
artnership and a member firm of the KPMG net
w
ork of independent member firms af
filiated with KPMG International Cooperativ
e (“KPMG International”), a S
wiss entit
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All rights reser
Sustained movie acquisition by broadcasters
Broadcasters continue to invest in movie acquisition with the upper limit for a single film deal increasing from the INR 200 million range to the INR500 million range over the past few years.19 Broadcasters are now entering into multi-movie deals with studios and actors to build up an inventory of fresh films. Star India inked a deal valued at INR420 billion with Ajay Devgn for exclusive satellite rights of all his releases till 2017. This follows a similar pact between Star India and Salman Khan for around INR 521 billion for the latter’s films for a period of five years. Zee Entertainment Enterprises (ZEE) acquired a marquee property in 2013, ‘Chennai Express’, in a deal valued upwards of INR40022 million plus for seven years. The ‘Chennai Express’ deal linked the satellite rights price to the film’s box office performance with the producer reportedly getting an additional INR20 million for every INR 100 million the film made at the box office over and above the cutoff of INR1,300 million. As per news reports, the network earned an estimated INR15022 million from the film’s world premiere. Multi Screen Media (MSM) has a line-up of A-lister movies to premier in 2014 having bought C&S rights for ‘Goliyon Ki Raasleela Ram-Leela’, ‘Krishh 3’ (for INR380 million23) and ‘Dhoom 3’ (for INR750 million23). Dubbed versions of South Indian films continue to do well and films starring A-listers of South Indian cinema are now being sold at INR50-70 million up from INR20 million.19
The time interval between a movie’s theatrical release and its TV premier has declined considerably as broadcasters and producers want to capitalise on the freshness of the film in the viewers’ mind and minimise the impact of piracy. Broadcasters are also promoting movie premiers in a big way using print, television, outdoor and digital media. The large national networks are currently procuring 20-2524 fresh movies a year each with a big and a small film premiering every month. While competition among the large TV networks for acquisition of movie rights remains high, some broadcasters have indicated that they may be less aggressive than earlier and will buy movie rights only at the right price.
Top 10 Hindi films on Hindi GECs - 2013
Top 10 Non-Fiction Serials on Hindi GECs - 2013
Movie Channel TVTs
Chennai Express Zee TV 19,541
Khiladi 786 Colours 10,390
Dabangg-2 Star Plus 9,828
Son Of Sardar Star Plus 9,151
Boss Colours 8,644
OMG Oh My God Colours 7,777
Student Of The Year Sony 7,632
Yeh Jawaani Hai Deewani Sony 6,995
ABCD (Any Body Can Dance) Zee TV 5,571
Aashiqui 2 Sony 5,238
Serials Channel Average GVT
DID Super Moms Zee TV 17,114
Comedy Nights With Kapil Colors 16,056
Indias Best Dramebaaz Zee TV 15,214
Maruti Suzuki Dance India Dance-4 Zee TV 15,164
Nach Baliye 5 Star Plus 14,945
Oral-B DID Super Moms Zee TV 14,691
Jhalak Dikhhla Jaa Colors 13,017
Indian Idol-Junior Sony 12,475
Bigg Boss Season 6 Colors 11,498
Bigg Boss Saath 7 Colors 10,799
Source: TAM; HSM 4+ Week 1 to 52, 2013; Copyright reserved with TAM MEDIA RESEARCH PRIVATE LIMITED; Any use of TAM data (or derivative thereof) mentioned herein without express permission of TAM shall be treated as illegal
Source: TAM; HSM 4+ Week 1 to 52, 2013; Copyright reserved with TAM MEDIA RESEARCH PRIVATE LIMITED; Any use of TAM data (or derivative thereof) mentioned herein without express permission of TAM shall be treated as illegal
Costs of acquiring movie C&S rights continued to increase in 2013. At this rate, movie rights are becoming economically unviable and generate negative ROIs for the Broadcasters. We will need to evolve more rationale success-linked movie acquisition criteria.
- Sudhanshu Vats Group Chief Executive Officer, Viacom 18 Media Private Limited
19. Industry discussions conducted by KPMG in India
20. Ajay Devgn in Rs 400-crore pact with Star India for movie rights, The Economic Times, 4 March 2013
21. Salman Khan signs Rs 500 cr TV rights deal with Star India, Firstpost.com, 23 January 2013 22. Zee buys satellite rights of Chennai Express for its upcoming channel ‘& Pictures’, The Economic
Times, 1 August 2013
23. Bollywood battles for the small screen satellite rights to outshine each other, India Today, 25 December 2013
24. Industry discussions conducted by KPMG in India
© 20
14 KPMG, an Indian R
egistered P
artnership and a member firm of the KPMG net
w
ork of independent member firms af
filiated with KPMG International Cooperativ
e (“KPMG International”), a S
wiss entit
y.
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