Firewall Perimetral

1. Other than Facebook, what other social networking platforms does your institution currently use? Please note that blogging and podcasting are forms of social networking for the purposes of this study.

2a. If Facebook is the only platform that you currently use, why did you decide to remain exclusive to Facebook and not try other platforms?

2b. If you use other platforms, do you consider Facebook to be any more or less significant than the others?

________________________________________________________________________

Section 2: Rationale for Facebook Usage

1. Why did your institution decide to create a Facebook account or page?

2. Did the initial push for Facebook usage derive from reference staff, administration, or another source?

3. If you are affiliated with a library, museum, or any other institution, did that institution establish a Facebook presence before you?

3a. If so, did their experience influence your decision to start a page? 3b. If you created a page before your affiliated or parent institution, has that institution created one since you began your Facebook efforts?

4. Do you have an official policy for Facebook posts? If so, did your institution compose that policy before starting its page?

5. Please follow up on any other of the questions above regarding your institution's initial foray into Facebook.

________________________________________________________________________ Section 3: Purposes and Goals of Facebook Usage

1. What are the primary goals of your institution's activity on Facebook?

2. Have you ever used Facebook to promote digital collections? If so, please describe the process through which a collection was highlighted.

2b. If you do not currently have digital collections, have you used Facebook to promote physical collections?

3. Do you use your institution’s Facebook page as a way to communicate with your existing researchers? If so, what do you typically post to engage your community’s interest?

4. Please feel free to follow up on any of the above questions regarding your institution's current goals on Facebook.

________________________________________________________________________ Section 4: Effectiveness of Facebook Usage

1. Do you have any anecdotes of users specifically mentioning Facebook or other social network activity as an impetus to conduct research or otherwise contact your institution? If so, please elaborate.

2. Do you believe that your institution’s use of Facebook has taken too much time away from your other duties? If so, please elaborate.

3. Do you use the analytical data provided by Facebook to change your posting habits? For example, do you keep tabs of what sorts of posts are viewed the most often?

4. As a whole, do you believe your institution's usage of Facebook as an outreach tool has been successful thus far? Why or why not?

5. Please feel free to elaborate on the effectiveness of Facebook as an outreach tool. ________________________________________________________________________ Section 5: Quantitative Assessment of Facebook Usage

As a final component of this study, I would like to collect quantitative data on how "successful" a post regarding digital collections can be. If you are able, I would like to analyze the analytics that Facebook provides you on your users and audience. Ideally I would appreciate having one week’s worth of posting statistics (unless your institution posts rarely, in which case I will need a longer time span). If you are willing to provide this data, with the proviso that no information connecting your users to your institution will be included in my results, I will walk you through the export process during our interview. Thank you for your cooperation.

Bibliography Interviews and Analytics

Institution 7 Post-Level Insights, collected for August 21, 2012 through September 21, 2012.

Institution 11 Post-Level Insights, collected for August 28, 2012 through September 28, 2012.

Institution 11 Page-Level Insights, collected for August 28, 2012 through September 28, 2012.

Institution 13 Post-Level Insights, collected for September 10, 2012 through October 10, 2012.

Institution 15 Page-Level Insights, collected for September 1, 2012 through October 1, 2012.

National Archives and Records Administration Social Media Team. Interview with author. Phone interview. Durham, NC, October 3, 2012.

Respondent 1. Interview with author. Phone interview. Raleigh, NC, September 16, 2012.

Respondent 2. Interview with author. Phone interview. Raleigh, NC, September 18, 2012.

Respondent 3. Interview with author. Email interview. Raleigh, NC, September 17, 2012.

Respondent 4. Interview with author. Email interview. Raleigh, NC, September 18, 2012.

Respondents 5A and 5B. Interview with author. Phone interview. Chapel Hill, NC, September 20, 2012.

Respondent 6. Interview with author. Phone interview. Durham, NC, September 21, 2012.

Respondent 7. Interview with author. Phone interview. Durham, NC, September 21, 2012.

Respondent 8. Interview with author. Phone interview. Chapel Hill, NC, September 27, 2012.

Respondent 9. Interview with author. Phone interview. Chapel Hill, NC, September 27, 2012.

Respondents 10A, 10B, and 10C. Interview with author. Raleigh, NC, September 28, 2012.

Respondent 11. Interview with author. Phone interview. Durham, NC, September 28, 2012.

Respondent 12. Interview with author. Phone interview. Durham, NC, October 1, 2012. Respondent 13. Interview with author. Phone interview. Durham, NC, October 10,

2012.

Respondent 14. Interview with author. Phone interview. Durham, NC, October 5, 2012. Respondent 15. Interview with author. Phone interview. Durham, NC, October 1, 2012. Respondent 16. Interview with author. Phone interview. Durham, NC, October 3, 2012. Respondent 17. Interview with author. Phone interview. Durham, NC, October 5, 2012. Respondent 18. Interview with author. Phone interview. Durham, NC, October 11, 2012.

Respondent 19. Interview with author. Phone interview. Raleigh, NC, October 18, 2012.

Respondent 20. Interview with author. Phone interview. Durham, NC, October 9, 2012. Respondent 21. Interview with author. Phone interview. Chapel Hill, NC, October 9, 2012.

Respondent 22. Interview with author. Phone interview. Raleigh, NC, October 16, 2012.

Respondent 23. Interview with author. Phone interview. Raleigh, NC, October 17, 2012.

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