Capítulo 2: Flexibilidad laboral y organizacional
2.5. Flexibilidad interna
Lasting .……….………...5 000 Kč +
relation
Regular ………..1 000 - 5 000 Kč
gift
First conscious gift ……….101 - 1 000 Kč
Potential and occasional donors ……….……0 or less than 100 Kč
Source: Modified according to Bachmann (2011, p. 12)
Note
The pyramid points to the necessity of building a long-term relationship with a donor. On the right side of the scheme, there is an example of the financial amount related to the type of sponsorship.
Study questions
1. What is fundraising?3. Name various forms of fundraising.
4. Give an example of donor in selected non-profit organization.
Summary
• Fundraising refers to various methods and procedures that serve to obtain funding for the activities of non-profit organizations.
• Non-profit organization must regularly and systematically seek and ensure enough finance for its activities.
• Fundraising can be realized by several subjects: Executive Director, Professional fundraiser, and Volunteer fundraiser.
• There are many forms of fundraising: gift, public collection, DMS, volunteering, lottery, charity auction, grants, sponsorship, payroll giving, member fee, renting, hiring etc.
• There are many resources of fundraising: individual, family, company, public authorities, EU funds etc.
Recommended literature
BACHMANN, P. Management neziskové organizace (Management of Non-profit Organization). 1st edition. Hradec Králové: Gaudeamus, 2011. 282 p. ISBN 978-80- 7435-130-3.
BEDRNOVÁ, E.; NOVÝ, I. Psychologie a sociologie řízení (Psychology and sociology management). 1st edition. Praha: Management Press, 1998. 560 p. ISBN 80-85943- 57-3.
BOUKAL, P. Ekonomika a financování neziskových organizací (Economics and Financing of Non-profit Organizations). Praha: OECONOMICA, 2007. 110 p. ISBN 978-80-245- 1293-8.
ČEPELKA, O. Práce s veřejností v nepodnikatelském sektoru (Work with public in non entrepreneurial sector). Liberec: Nadace Omega, 1997. 243 s. ISBN 80-902376- 0-6.
ČMEJREK, J.; KOPŘIVA, R. Základy veřejné správy (Fundamentals of Public Administration). 1st edition. Praha: PEF ČZU, 2008. 124 p. ISBN 978-80-213-1626-3. DEFOURNY, J. Social Enterprise in an Enlarged Europe: Concept and Realities. [online]. 2004. 21 p. [cit. 2013-04-20]. Available at: http://www.emes.net.
ESMOND, J. 10 Ways to Effective Volunteer Management in Recruiting, Retaining and Recognizing Volunteers. [online]. 2010. Available at:
http://ezinearticles.com/?10-Ways-to-Effective-Volunteer-Management-in-Recruiting,- Retaining-and-Recognizing-Volunteers&id=4095068
ESMOND, J. The Attraction, Support and Retention of Emergency Management Volunteers. [online]. 2009. 77 p. Available at:
http://www.em.gov.au/Documents/Esmond%20Consultancy%20- %20EM%20Volunteers%20Attraction%20Support%20Retention%20- %20FINAL%20REPORT%20(Word%20Version).doc
FISCHER, R.; URY, W. Getting to Yes: Negotiation Agreement Without Giving In. 3rd edition. New York: Penguin Books, 1983. 161 p. ISBN 9781101539545.
HANNAGAN, T. J. Marketing pro neziskový sektor (Marketing for non-profit sector). Praha: Management Press, 1996. 206 p. ISBN 80-85943-07-7.
HLOUŠEK, J.; HLOUŠKOVÁ, Z. Získávání zdrojů na aktivity NNO působící v sociální oblasti (Fundraising Activities to NGOs Operated in Social Area). 1st edition. Hradec Králové: Gaudeamus, 2011. 158 p. ISBN 978-80-7435-121-1.
HYÁNEK, V.; PROUZOVÁ, Z.; ŠKARABELOVÁ, S. et al. Neziskové organizace ve veřejných službách (Non-profit Organizations in Public Services). 1st edition. Brno: Masarykova univerzita, 2007. 294 p. ISBN 978-80-210-4423-4.
LABOUTKOVÁ, Š. The Establishment of NGOs As One Growing Part of Developing Interest Groups in the Czech Republic. E+M Economy and Management, 2009, No. 1, pp. 14-29. ISSN 1212-3609.
OCHRANA, F.; PAVEL, J.; VÍTEK, L. et al. Veřejný sektor a veřejné finance - financování nepodnikatelských a podnikatelských aktivit (Public Sector and Public Finances - financing of non entrepreneurial and entrepreneurial activities). 1st edition. Praha: Grada Publishing, 2010. 264 p. ISBN 978-80-247-3228-2.
SARGEANT, A. Marketing Management for Nonprofit Organizations. 3rd edition. Oxford University Press, New York, 2009. 257 p. ISBN 978-0-19-923615-2.
SKOVAJSA, M. et al. Občanský sektor - organizovaná občanská společnost v České republice (Civil sector – organized civil society in the Czech Republic). Praha: Portál, 2010. 372 p. ISBN 978-80-7367-681-0.
ŠEDIVÝ, M.; MEDLÍKOVÁ, O. Úspěšná nezisková organizace – jak podnikat
v neziskovém sektoru (Successful non-profit organization – how to run a business in non-profit sector). 1st edition. Praha: Grada Publishing a.s., 2009. 160 p. ISBN 978- 80-247-2707-3.
ŠEDIVÝ, M.; MEDLÍKOVÁ, O. Public relations, fundraising a lobbing pro neziskové organizace (Public relations, fundraising and lobbying for non-profit organizations). 1st edition. Praha: Grada Publishing a.s., 2012. 144 p. ISBN 978-80-247-4040-9. TRUNEČEK, J. et al. Management v informační společnosti (Management in information society). Praha: VŠE, 1997. 228 p. ISBN 80-7079-201-9.
VÉRICOURT, F.; LOBO, S.M. Resource and Revenue Management in Nonprofit Operations. [online]. 2005. 32 p. [cit. 2013-04-20]. Available at:
https://faculty.fuqua.duke.edu/~fdv1/bio/nonprofit_devericourt_lobo.pdf
Legislative:
Act No. 108/2006 Coll., on social services. Act No. 586/1992 Coll., on taxes revenue. Act No. 262/2006 Coll., labor code.
Act No. 198/2002 Coll., on volunteer services.
Act No. 248/1995 Coll., on public service companies.
9 Community planning and partnership of municipalities
Objectives
The objective of this chapter is to characterize the community planning of social services and describe various forms of municipality partnership.
Workload
4 hoursImportant keywords
• community planning • community plan • partnership • municipality • clients • providers • contracting authorities9.1 Community planning
Community planning is the modern method of development planning of public services (incl. social services) which respects the ideas and priorities of communities (regions, municipalities) and their members.
A characteristic feature of this method is the emphasis on: • involvement of all the competent people,
• dialogue and negotiation among participants,
• achievement of a result on behalf of the community.
Community planning:
• is a method for planning of social services on the level of municipalities or counties,
• is a means of involvement of all participants, • uses negotiation as a main principle,
• has a great potential for establishing strategic development plans, • involves municipalities into micro regions,
• creates clusters of municipalities,
• allows drawing of funds for social services from the regional or state budget etc.
9.2 Goals of community planning and its participants
The main aims of community planning are the following: • enhancement of social cohesion in a community,
• planning of social services based on identification of the community needs,
• achieving an agreement among all participants in community planning and the agreement’s continuous renewal,
• optimization of the social services’ network according to the actual needs of the community.
Participants of the community planning
There are three main players in the market of social services. They are referred to as: - clients,
- providers,
- submitters (contracting authorities).