CAPITULO II: MARCO TEÓRICO
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Sales
Con tacts: Mike Engles — Manicure Implements; Ted Hughes, Jr. — Pet Products.
MI RAB USA
21655 Troll ley In dus trial Dr., Tay lor, MI 48180 USA Tel: (313) 292- 4100; (800) 644-0445 Fax: (313) 292- 2770
URL: www.mira busa.com
To tal Sales Vol ume: N/A
Per cent age of Sales in Ex clu sive Brands: N/A
Ex port Mar kets:
N/APro file: Mi rab USA cal ls it self the world’s leader in store brand beef jerky manufacturing. In the U.S., the com pany also claims to sup ply more than 90% of na tion ally branded jerky com pa nies. Po si tioned as an in dus try in no va tor, its spe cially processed “Soft and Ten der” beef jerky snack also is sold un der its Pe cos Bill’s brand (in origi nal or pep pered beef versions). Re cently, the com pany int ro - duced a 97% fat-free Zero Carb beef jerky, swe tened with Splenda. Mi rab USA op er ates a 60,000 square foot
manufacturing plant in Tay lor, MI, as well as a fully HAAC com pli ant plant in Bue - nos Ai res, Ar gen tina, which has been ISO9001 c er ti fied for more than five years. All its jerky prod ucts are made from Ar - gen tine beef.
Prod ucts:
Beef Jerky Snacks. SalesCon tacts: Gary Crawford, Sales Representative
MIT SUI FOODS, INC. 35 Ma ple St., Nor wood, NJ 07648- 0409 USA Tel: (201) 750- 0500
Fax: (201) 750- 0145
URL: www.mitsui- foods.com To tal Sales Vol ume: N/A
Per cent age of Sales in Ex clu sive Brands: N/A
Ex port Mar kets:
N/APro file: Mit sui Foods, Inc. is the only food im port op era tion of the gi ant, Mit sui To kyo, Inc., based in Ja pan. The U.S. op era tion is po si - tioned as an im port leader — the big gest tuna, pine ap ple and mush room im porter in the U.S. Im port ing prod uct from all con ti nents of the world, Mit sui Foods main tains a world wide net work of 250 of - fices, of fer ing in no va tive serv ice plus a com pre hen sive pri vate la bel pro gram for both re tail and food- service ac counts. The com pany, a vir tual one- stop shop ping source, also owns Ven tura Foods (listed in the SOUR CE BOOK).
Prod ucts:
Canned tuna, sardines, shellfish, mackerel, pineapple, grapefruit sections, mandarin oranges, tropical fruit salad, Asianvegetables, mushrooms (all types), artichokes, olives, pimientos, pepperoncini, rice cakes, pet food. Sales
Con tacts: Patrick Mirabella, Sales Manager (e-mail: [email protected])
MONA GHAN & CAR TER Nine Lake Bel le vue Drive, Suite 116, Bel le vue, WA 98005 USA
Tel: (425) 451- 8005 Fax: (425) 451-8006
URL: www.monaghancarter.com To tal Sales Vol ume: N/A
Per cent age of Sales in Ex clu sive Brands: N/A Ex port Mar kets: N/A
Pro file: Mona ghan & Carter, a graphic de sign and mar ket ing com mu ni ca tions firm, has been help ing do mes tic and in ter na - tional com pa nies build sales and profit for over 25 years. Through its dis ci - plined marketing- driven crea tive pro - cess, this com pany in creases prod uct sales po ten tial with a pow er ful im age and per son al ity that breaks through com peti tive clut ter, reso nates with cus - tom ers, and mo ti vates them to buy.The com pany has de signed more than 4,000 SKUs of pack ag ing, in clud ing many fa - mous brands, as well as pri vate la bel. Among its di verse list of cli ents are lead - ing pri vate la bel manu fac tur ers, such as Para gon Trade Brands and Heinz U.S.A. , su per mar ket lead ers, such as Gi ant Ea gle.
Serv ices:
Corporate identification systems, name and logo generation, retail packaging and merchandising design, sales materials,advertising and promotion, market positioning strategy development, new product introduction, web site development.
Sales
Con tacts: Robert Wilkes, President (e-mail: [email protected]); John Carter, Vice-President (e-mail:
MONA GHAN & CAR TER
One Pre mier Plaza, Suite 970, 5605 Glen ridge Dr., At - lanta, GA 30342, USA
Tel: (404) 531- 4285 Fax: (404) 531- 4290
URL: www.monaghancarter.com
Services:
Services/contacts same as above.MON SANTO COM PANY (Nu tri tion and Con sumer Sec tor)
NYSE: MTC
Ste. 900, The Mer chan dise Mart, 200 World Trade Cen - ter, Chi cago, IL 60654, USA
Tel: (312) 840- 5000 Fax: (312) 840- 5400
URL: www.nu trasweet kelco.com To tal Sales Vol ume: $8,648 Mil lion Per cent age of Sales in Ex clu sive Brands: N/A Ex port Mar kets: World wide (100 coun tries) Pro file: The Nu traSweet Kelco Com pany, now
un der the Mon santo name, is still the lead - ing food in gre di ents com pany. As Mon - santo, the com pany com mits it self to act ing as one life sci ences com pany. It draws on the re sources of ev ery Mon danto di vi sion, work ing to ward a com mon goal in food, health and hope for the world. This re sults in more in no va tive and valu - able prod ucts and serv ices for its cli ents. The com pany is the high- intensity sweet - ener leader with Nu traSweet brand sweet - ener. Ad di tion ally, the com pany is
de vel op ing a brand new high- intensity sweet ener, Neo tame, to meet fu ture cus - tomer need. This busi ness of fers the Kelco fam ily of gums and hy dro col loids, along with fat re plac ers which im prove the taste, tex ture, and per form ance of food and bev - er ages. Nu traSweet brand sweet ener, Kel -
trol xan than gum, Kel co gel gel lan gum, and Sim plesse are some of its sig na ture prod ucts. Its Nu traSweet is now used in more than 7,000 prod ucts world wide. It is granu lar (for bev er ages, pow dered drinks, fruit prepa ra tions, dairy prod - ucts, ready- to- eat des serts), en cap su - lated (for baked goods, soft con fec tions, chew ing gum), and liq uid (for bev er - ages, yo gurt, fruit prepa ra tions, foun - tain drink appli ca tions). The com pany in August 1999 said it in tends to sell its Kelco ar ti fi cial sweet ener busi ness. At presstime, Mon santo an nounced its agree ment to sell the sweet ener in gre di - ent busi ness, in clud ing the Nu traSweet brand name to J.W. Childs Eq uity Part ners II LP, Bos ton, an in vest ment firm. Mon santo also agreed to merge with Phar ma cia & Up john Inc. To form a new com pany called Phar ma cia Corp., based in Pea pack, where Phar - ma cia & Up john base their op era tion.
Prod ucts:
NutraSweet brand food and beverage sweetener, Keltrol xanthan gum, Kelcogel gellan gum, PrimaCel food cellulose product, Simplese fat substituteSales
Con tacts: Dan Beck
MOR GAN FOODS, INC. 90 W. Mor gan Street, Aus tin, IN 47102, USA Tel: (812) 794- 1170
Fax: (812) 794- 1287
URL: www.mor gan foods.com To tal Sales Vol ume: $100 Million Per cent age of Sales in Ex clu sive Brands: 95% Ex port Mar kets: Europe, South east Asia, South America
Pro file: In 1899, Jo seph S . Mor gan joined with other young men to start Aus tin Can - ning Com pany in Aus tin, IN. Seven years later, the Mor gan fam ily took con - trol of the busi ness. To day, this com - pany is a fourth- generation,
family- owned con cern and one of the
larg est privately- owned food proc es sors in the U.S. The firm has been pro duc ing soups since the 1950s. Re cently, Mor gan Foods opened a $1 mil lion research- and- development pi lot lab at its head quar ters fa cili ties. This mini- production fac tory han dles up to 400 cans per test run and up to five proj ect for mu la tions at a time. This serv ice al lows co- packers, for ex am ple, to avoid send ing prod uct to out side labs for lengthy test ing. Mor gan can test their prod ucts in- house and move the testing- to- production phase up four to six weeks faster. As a re sult, the lab dem on strates just how a prod uct per forms un der ac tual proc ess ing con di tions, .