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Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the advertisements have been sent.

Permission must be granted. Permission cannot be assumed. This general rule is probably the best measure of email marketing permission. Truthfully ask yourself if the names on your list have actually granted you permission to email them, or if you assuming they want to receive messages from you.

Marketers feel that this is a more efficient use of their resources because advertisements are not sent to people that are not interested in the product. This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market.

WIIFM (what's in it for me?) Recipients need to understand "what's in it for me" You'll have a much more effective and content audience if you consider their needs in your permission process and your email campaign.

Permission can be revoked. Recipients need the ability and have every right to be removed from your list. The easier and clearer you make this process, the more loyal your list will be.

Permission cannot be transferred. Just because you have permission from someone to send them an email, that does not give you the right to provide their name to any other entity. This includes your distributors, parent organizations, associations, etc.

Permission is NOT granted- If I throw a card in a fishbowl at a trade event. Just because you have people throw their cards in, that does not mean they have given you permission - unless you clearly state that by doing so, they give you permission to send them specific information.

Ways to Gain Permission- ASK! The golden rule: just clearly ask for permission. You?ll be amazed at how people will positively respond if they understand the situation, and what they'll receive as a result. Again think of the WIIFM rule!

Opt-in: Click here if you would like to receive our email newsletter. This is the standard, and most common, method of permission.

Opt-out: Click here if you do NOT want to receive our email newsletter. This method is frowned upon, and is somewhat deceiving to the recipient. Opt-out methods are quickly becoming associated with SPAM techniques.

Double opt-in: Click here if you would like to receive our email newsletter, then receive a verification email that you must respond to in order to double opt-in. Although this method is lengthy, and your list size grows at a slower rate, the people who double opt-in are giving you a very strong permission to email to them.

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.2 RSS and Blogs

RSS known as "Really Simple Syndication" is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed", "web feed", or "channel", contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.

RSS content can be read using software called an "RSS reader", "feed reader" or an "aggregator". The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds.

The initials "RSS" are used to refer to the following formats:

Really Simple Syndication (RSS 2.0)

RDF Site Summary (RSS 1.0 and RSS 0.90) Rich Site Summary (RSS 0.91)

RSS formats are specified using XML, a generic specification for the creation of data formats.

Blogs

A blog (a portmanteau of web log) is a website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its

topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts.

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.3 Online Directories for Bed and Breakfasts

Bed & breakfast is a term, originating in the UK, but now also used in North America, for a place that offers bed accommodation, and breakfast in return for payment, but usually does not offer other meals. Typically, especially in the UK, bed and breakfasts are private homes with only one or two bedrooms available for commercial use.

A boarding house is different from and has a longer history than a bed & breakfast. The boarding house was for longer term stays, bed and breakfast was for people travelling through the area on short stays.

The Bed & Breakfast Directory offers easy access, further information and contact details for Bed and Breakfast accommodation around the world. The Directory recently enjoyed its first birthday and as time progresses we hope to be able to show more and more B&B's from a wider range of locations across the world.

Many of the Bed & Breakfast accommodation listed include feedback from past guests to give you an idea of the quality of service and facilities you can expect from the respective B&B. If you yourself have been a guest at a B&B listed on the Bed and Breakfast Directory, please leave your own feedback or comments for other visitors to the site.

Many entries also have their own photographs posted for a visual idea of what to expect. For all Bed and Breakfast accommodation listed on the site there is quick and easy contact information and you can even enquire online.

The level of detail in the information, such as price, facilities, ratings and locations on each bed and breakfast or guesthouse is dependent on the information provided by the Guesthouse themselves.

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.4 Local Searches - Why, What, How

Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts.

That's about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desired products and services. They rely on search engines to find suitable vendors in the fastest, easiest way.

Local Search combines the search query word or phrase with specific geographic terms, like city or zip code. That way, search results only include enterprises in that local area. Instead of information about a small enterprise being lost among millions of pages of search results, it shows up in a small pool of local providers. That's good for them, as well as the person looking for what they provide.

Small operations can easily be located by a whole new group of buyers Consumers don't simply go to the Yellow Pages when ready to buy - as they once did. Studies show that an astonishing 36% of online searches are conducted to find local businesses. About a quarter of all Internet users already conduct local searches. They'd do even more of it, if the desired small business data were more complete.

Local enterprises need to prepare for the impact of changing customer habits. An easy first step is to include your business in Internet Yellow Pages (IYP), along with the printed Yellow Page directory. That puts your enterprise on the radar screen. Learn how your business can make the most of Local Search by visiting http://www.yellowpagesage.com. You'll find reliable advice

from experts in Yellow Pages and Local Search so you can get more mileage from your promotional dollars.

Start by getting comfortable with search concepts, and improve your odds of being found when people search online for what you offer. You don't even need your own Web site to benefit from Internet Yellow Pages and Local Search.