and beauty care. With over 700 salons and institutes in 50 countries, this globally recognised brand has taken Dubai by storm.
Dessange enjoys a well-documented tradition of world-class service, innovation, hygiene and style that clients have come to expect and which other brands attempt to emulate 154_157- Dessange_L8:Bab Al Shams 9/3/2008 7:53 PM Page 1
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he history of Dessange (Paris) brand goes back to the 1950s, when the then young hairdressing supremo Jacques Dessange was forging a reputation for himself as a hairdresser to the stars. By 1954, Jacques Dessange launched his first salon in the Champs Elysées.At a time when the likes of Coco Chanel, Christian Dior and Yves Saint Laurent were revolutionising haute couture, Jacques Dessange was establishing his own enduring trademark - a synergy between elegance and everyday practicality a’ la chic Parisienne style.
Today, the brand remains in the rarefied echelons of haute hairdressing and beauty care with 55,000 pampered clients receiving the Dessange magic touch daily. Wherever they may be, they can all expect the same level of expertise, attention and consistency from some of the world’s most experienced and talented specialists.
Dessange in Dubai
The first Dubai branch of Dessange (Paris) has been operating since 2007 at the
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The Dessange brand has become an emblem of prestige in the international world of luxury, with over 1000 salons world-wide.
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Kempinski Hotel, Mall of the Emirates. Due to the significant growth of Dessange Salon, customers now book their appointments in advance.”
Sticklers for perfection in terms of expertise, all Dessange (Paris) staff undergo extensive training at one of its several beauty institutes worldwide before they hit the salon floor. In addition, regular training throughout the year keeps them abreast with the latest coiffure and skincare trends from Paris, he explains. As a result Dessange often succeeds and invents the new season’s hair styling that other salons try to imitate.
Hairdressing aside, “we also have our own patented beauty machines which provide specialised treatments for skin care,”
he continues. “They focus on energy
reactivated by galvanic flow or clays made out of precious stones and are designed to reenergise and tone the skin.” These include treatments for the removal of stressed and fatigued skin, deep cleansing, re-oxygenated skin tissue, restoring complexion and skin
glow, and a multi clay treatment to balance skin function.
Other specialised treatments range from Hydra Peeling, Morpho Sculpt, Morpho Liss, Morpho Lift for skin toning and firming, in addition to a plethora of anti ageing systems including peeling, re-firming, regeneration, wrinkle fill in and sculpting. As if all this were not suffiecient, clients can also avail of a make up specialist and full range of nail services, as well as hair removal. A one stop beauty haven for those who demand supreme quality and service.
Exclusively Dessange
Ultimately, it’s the consistency that Dessange (Paris) delivers that maintains its lead, setting it apart from others. Dessange is rigorous about maintaining utmost standards in hygiene, technique, customer attention and the creation of the latest Parisian coiffure trends. That’s what keeps us ahead in the race.
Recognition of its cutting edge yet reliable reputation has resulted in it
being the official coiffure at prestigious events as the Cannes Film Festival, Monaco Open, Dubai Film Festival, Roland Garros as well as Dubai Fashion Week.
It is at such public arenas where celebrities must look their most glamorous - where prestige, image and practicality fuse into one that only the best will do. For Dessange (Paris) to have held its position at such recognised events only serves to demonstrate its continuing excellence.
With its exclusivity and global reputation in mind, Dessange (Paris) is selecting its next locations in the Middle East strategically. In autumn 2008, a second Dubai salon will open in the iconic Burj Al Arab and by the following year, a salon will open in Abu Dhabi. Dessange aims to retain its exclusivity by offering its world class service only at the most discerning and superlative locations in the UAE.
Tel: +9714 341 7733 / 341 7676 ww.dessange.com
Official coiffure of the Dubai Fashion Week, Dessange showcased the hottest and most innovative styles of the season.
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With a finger on the fashion pulse, Dessange prides itself in creating hair trends, not following them.
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Beauty & W ellness
I
n the UK, the Paul Bryan brand is synonymous with quality and professional hair results."M & M General Trading has built its reputation on sourcing niche markets to supply to the UAE," explains the company's owner Marco Carstanjen. According to a MENA Report, the UAE cosmetic and personal care market is valued at over AED1.5 billion, making excellent business sense for this rapidly expanding import company to tap into the hair care lucrative sector.
However, with over 3000 dedicated hair salons in the UAE and a plethora of hair care companies already represented, is there room for another hair care product? "Absolutely,"
argues Carstanjen, "Dubai is currently the fastest growing city in the world, with close to seven million tourists annually. The opportunities for this brand are endless."
The Paul Bryan range
Paul Bryan himself - creator of the collection - has vast experience in hair care and styling.
With salons in the UK and previously the UAE, the Paul Bryan brand has firm roots in salon professional hair care. Advocating simplicity and results in its 'Keep it simple' concept, the current hair care range consists of five products, three for daily use and two for weekly additional hair pampering.
As Paul Bryan comments, "I wanted to create a hair care range that fits into the busy regime of real women, that cuts through the confusion of the hair care shelf."
The range has proven to be so popular that the Paul Bryan brand is changing
direction, with a focus now on training, education and designing new products, rather than salon expansion.