It is important to understand where bike share fits into the existing transportation spectrum in Fort Collins and in particular, to determine whether bike share will serve a different market to private bicycling and the existing Bike Library. This section addresses who might use an automated bike share system based on experience in other cities and whether this complements or competes with the Bike Library.
Figure 3.1 shows the relationship between trip distance and trip cost for existing transportation options in Fort Collins. Bike share could fill the gap between trips too far to walk and those too short to wait for transit or to incur the expense of driving.
Figure 3.1: Urban Transportation Spectrum (Around Town)43,44,45,46,47
One of the key questions to address is how an automated bike share system differs from the existing Bike Library or from private bicycling. An analysis was prepared that considered the characteristics of these different modes. The results are summarized in Table 3.2.
Table 3.2: Comparison of Bicycling Modes in Fort Collins
Private Bicycling Automated Bike Share Bike Library Impetus Planned Trip Spontaneous or Planned Trip Planned Trip Accessibility Broad. Depends on planning
- bicycle typically stored at home
Multiple stations located
throughout core area Single primary location
Cost to Enter $100 (approximate cost of
bicycle and accessories) $50 - $100 (annual) $5 - $10 (24-hours) $0 - $10
Maintenance
Requirement Owner responsible for regular servicing System operator System operator
Risk of Theft High – owner responsible for
locking correctly Built in to system responsibility to lock correctly Owner takes some
Length of Trips Many trips
Various lengths Short trips (typically <2-3 miles) Many trips Longer trips (typically >3 miles) Few trips
Type of Trips Commute Run errands Recreation Transit connection Lunch / errands Recreation Recreation Special events
Typical User Resident (access to a bicycle) Residents and visitors Visitors Other Benefits Carry bike on bus
Recreational or sport cycling Removes need to purchase bike Link with other options Guest amenity, visitor information
Trips:
MAX to Office
Work to Meeting
After Work Drinks
Hotel to Restaurant
Workout
Explore the Trail
Campus to campus
Hotel to Bike Library
44 2002 National Survey of Pedestrian and Bicyclist Attitudes and Behaviors, Highlights Report 45 American Public Transportation Association (APTA), Public Transportation Fact Book - 2011. p.13.
46 Hampshire, R.C. and Gaites, C. An Analysis of Person-to-Person Car Sharing. TD&I Congress 2011, ASCE 2011, p.938. 47 Bike rental rates based on rates from Full Cycle bike shop, taxi rates based on Yellow Cab rates, car rental rates based on average rates for a “standard” vehicle from Denver International Airport. All rates as per February 17, 2014.
Some of the potential users of a potential bike share system may include:
• Commuters looking to ride the first or last mile of their trip to connect to MAX or bus services.
• Commuters who only want to bike at the start or end of their day, and who will use another transportation mode at other times.
• Visiting friends and relatives parking Downtown and taking a bike to restaurants or to the breweries. • Visitors staying at a midtown hotel riding downtown to the Bike Library to check out a bike for a longer
period.
• Business travelers travelling from their hotel to a business meeting. • Conference and meeting attendees going out for lunch or drinks.
• International and out-of-state students of CSU that don’t bring a vehicle to campus. • CSU families conducting campus tours or exploring campus.
• Employees that have parked in high demand locations and want to run errands through the day without losing their parking space.
• Local residents trying to get to events (e.g., at the proposed new stadium).
From discussions with Bike Fort Collins, the operator of the Bike Library, users of the Library are primarily (and increasingly) visitors. However, other users of the Bike Library include families and larger groups attracted by the variety of sizes and types of bicycles offered, as well as residents that temporarily don’t have access to their own bicycle. Rentals tend to be multiple hours long and the most popular uses of the bicycles are the brewery tours and riding on the extensive trail network throughout Fort Collins.
There are several reasons why some users would use an automated system rather than the Bike Library. These include:
• The type and condition of bikes offered. • The convenience of multiple locations and
24-hour access.
• The shorter time for check-in/check-out (compared to Bike Library).
Opportunities:
• The market analysis shows that there are sufficient enough differences between bike share and the Bike Library to add value in providing both services.
• Bike share may be able to provide a faster and more convenient transportation option for trips that are too far to walk but not long enough to wait for transit or pay for other modes. The primary bike share users are expected to be residents and visitors wanting to make short, spontaneous trips.
“Typical User”
Although there is no one type of bike share or bike library user:
Washington D.C.’s Capital Bikeshare describes their typical annual member as someone who is “considerably younger, more likely to be male, more likely to be Caucasian, very highly educated, and slightly less affluent than the regional employee population”.
Usage data from Bike Fort Collins shows that the typical user of the Bike Library is a visitor to Fort Collins who is 25-45 years old.
• The Bike Library may continue to provide a longer rental service focusing on visitors and residents looking to take primarily longer recreational rides as well as bike choices for families and those wanting specialty bicycles.