1.2 Panorama Nacional
1.2.4 La República con proscripción (1958-1966)
1.2.4.2 Gobierno del Dr José M Guido (1962-1963)
The main purpose of the present thesis was to introduce and experimentally test a theory of evaluative priming that accounts for evaluative priming effects in the S–R-based as well as the S–S-based variant of the paradigm. I would like to emphasize that both variants of the evaluative priming paradigm originated from largely different traditions. While the S–R-based evaluative priming variant illustrates an evaluative modification of the response priming paradigm, the S–S-based variant is structurally rather comparable with the semantic priming paradigm. Thus, the implications of evaluative priming effects on (a) the cognitive processes involved in the evaluative priming task and (b) the memory representations of the evaluative connotations of semantic concepts largely differ. With the three-process model, I aimed to propose an integrative explanation for both S–R-based and S–S-based evaluative priming effects. Thus, this model provides implementations of mutual facilitation of (at least two) evaluatively congruent concepts, parallel activation of (at least two) concepts as well as response-related interactions between the currently activated concepts.
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