La guerra de las consolas

The Ministry of Information and Broadcasting is the nodal authority in India for formulation and administration of the rules, regulations and laws relating to media industry. It is involved in catering to the entertainment and intellectual needs of various age groups and focusing attention of the masses on issues of national integrity, environmental protection, health care and family welfare, eradication of illiteracy as well as issues relating to women, children and weaker sections of the society. It plays a significant part in helping the people to have access to free flow of information. It is also responsible for international co-operation in the field of mass media, films and broadcasting and interacts with its foreign counterparts on behalf of Government of India. The main functions of the Ministry are to:-

 Provide news services through All India Radio (AIR) and Doordarshan (DD) to the people

 Develop the broadcasting and television network as well as promote import and export of films

 Educate and motivate the people for greater participative involvement in the various developmental activities and programmes of the Government

 Liaise with State Governments and their organisations in the field of information and publicity  Organise film festivals and cultural exchanges in the country

 Administer the Press and Registration of Books Act, 1867 in respect of newspapers

 Disseminate information about India within and outside the country through publications on matters of national importance

 Use interpersonal communication and traditional folk art forms for information/ publicity campaigns on public interest issues

 Serve as a constant link between the Government and the Press, by acting as a clearing house of official information and authentic data pertaining to the Union Government’s plans and programmes.

The Ministry is divided into the following wings, namely:-

 Information Wing - deals with the policy matters, the print media as well as the press and publicity requirements of the Government. The media units in this wing are:-

o Press Information Bureau o Photo Division

o Research, Reference and Training Division o Publications Division

o Directorate of Advertising and Visual Publicity o Directorate of Field Publicity

o Song and Drama Division

o Registrar of Newspapers for India o Press Council of India

o Indian Institute of Mass Communication

 Broadcasting Wing - handles matters relating to the electronic media. It formulates policies and frames rules and regulations for this sector, which include public service broadcasting, operation of cable television, private television channels, F.M.channel, satellite radio, community radio, DTH services, etc. The organizations under this wing include:-

o Electronic Media Monitoring Centre

o The Prasar Bharati (Broadcasting Corporation of India) - has been set up with the mandate to organise and entertain people and to ensure balanced development of broadcasting on radio and television through agencies like:- (i) All India Radio, and (ii) Doordarshan.

o Broadcast Engineering Consultants (India) Limited (BECIL)

 Films Wing - handles matters relating to the film sector. Through its various units, it is involved in the production and distribution of documentary films required for internal and external publicity, development and promotional activities relating to film industries including training, promotion of good cinema, organization of film festivals, import and export regulations, etc. This wing has the following media units:

55 o Central Board of Film Certification o National Film Archive of India

o National Film Development Corporation o Film and Television Institute of India o Satyajit Ray Film and Television Institute o Directorate of Film Festivals

o Children’s Film Society

 Integrated Finance Wing - performs important functions of maintaining and monitoring the Accounts of the Ministry, through its subordinate office of 'Chief Controller of Accounts'.

INDIAN MEDIA & ENTERTAINMENT INDUSTRY IN TAMIL NADU:

Media and Entertainment industry in south India is expected to garner business worth Rs 36,005 crore by 2015-16, constituting 36 per cent of the industry size nationwide, says a FICCI-Deloitte report. The industry is pegged at Rs. 21,190 crore this fiscal. The report said that because of the evolving ecosystem and demand, the market is expected to grow at a CAGR of 14 per cent for the next four years to reach Rs 36,005 crore by 2015-16. The M&E market in Tamil Nadu is estimated at Rs 7,620 crore this fiscal. By 2016, the Tamil Nadu market is expected to touch Rs 12,995 crore.

Television in the South Indian media and entertainment industry holds the majority share at Rs 12,220 crore, accounting for 58 per cent of the overall market with a majority of it contributed through subscription at Rs 8,140 crore, advertisement at Rs 3,610 crore and content at Rs 470 crore. The industry is projected to grow further at Rs 22,540 crore in 2016 in which subscription contribution reaches Rs 15,170 crore, advertisement Rs 6,540 crore and content Rs 830 crore.

On the radio industry, private FM industry revenue in Tamil Nadu is expected to almost treble to touch Rs 315 crore in 2016 from the present Rs 140 crore. The radio industry is expected to grow the fastest among other constituents at a CAGR of 22 per cent in the next four years and radio listeners might opt for channels providing variation in programming content and formats.

The print industry is ranked second at Rs 6,265 crore and film industry at Rs 2,340 crore. However, on the film industry in the South, film revenues generated from Tamil Nadu is Rs 1,030 crore.

In 2012, of total revenues in South India, Tamil Nadu had a share of 44% per cent. Although digital media is creating new avenues for the M&E industry, piracy poses a real threat for the film and music industry. Some steps taken to curb piracy are application to monitor pirated content, collaboration with international players to tackle the piracy menace, designated policy group with support from legal apparatus and cooperation from the local police. The film industry is seeking help from IT professionals to promote a safer digital world for films. As the threat persists, the battle can be effectively fought by spreading awareness and seeking collaboration from society at large.

FUTURE OF MEDIA & ENTERTAINMENT INDUSTRY (INDIA)

The future of Media and Entertainment industry depends largely on the growth of Indian economy. The Indian economy is growing at a fast rate; thus, there is also a bright future in store for all the segments of the media and the entertainment industry. With the incomes of the people rising at a fast rate, people are spending more on their entertainment and leisure activities. India is poised to enter the period of immense growth in this sector. Exciting new developments in the technologies used in Media and Entertainment industry are taking place. Animations, multiplexes, new distribution channels, the use of Internet, are redefining the entertainment industry. All these factors will favour the growth of Media and Entertainment industry in India.

Some Driving Forces:

Increasing Media Consumption:

All sorts of media is available for consumption today from TV, Internet, Radio, Newspapers, Social Media etc. all increasing the average media consumption but also meaning a lot of consumption will be with partial attention.

Fragmentation:

More media and more fragmentation. New media coming on board like internet, mobiles, social networking etc. as well as old media still expanding like TV –more channels being added.

Participation:

People’s attitude towards content viewing has changed. Already amateur content viewed is on the rise. People can search for what they want and go for it. More participatory media is getting popular like YouTube, Facebook etc.

Personalization:

Media is getting personalized in what, where and when people will consume media. Due to real time data on users advertising will also get personalized depending on behaviours, location and other criteria. The fate of personalized advertising will depend upon people’s attitudes towards privacy issues (a very important need). New Revenue Models:

Subscription model may not be the defining revenue model of the future and ad sales revenues will be a large part of the revenues earned in the coming future. Even the way content is used will change. Content could later be resold for less but resold many more times instead of a heavy priced rights deal.

Technology & Bandwidth:

Technological changes are rapid and Bandwidths of 100 Mbps in all households is not far away where you could be watching all your favourite shows but not on the TV but on your computer either live with streaming TV or later on the YouTube and its likes. Media consumption is changing and even Media itself is changing (From TV to online media). A scenario not too far away will be when Mobiles will have the bandwidth and the capability to make it the preferred choice of Media where you could be watching your favourite TV shows not on TV, not even on the computer but on your mobile phone. (Already a lot of Facebook users are online not on their computer but over their mobiles-a trend which gain more).

All in all it is technology and ease of use of that technology with mass availability at reasonable cost which is going to drive media usage in the future and anybody who can combine all of the above has got a sure shot winner.

The question to be asked is – for how long? Before something new comes in and catches your fancy. Rest assured you the consumer is definitely going to get what you want.

In today's time it is imperative that media companies change, innovate and re-examine their existing business models under pressure of such transient conditions and so they can survive in such complex, specialized and fragmented dynamics, players need to draw upon new capabilities.

Where new players entered the GEC space, new DTH players in the market led to an increased penetration of digital TV households.

57 OUR BUSINESS

In this section, unless the context otherwise requires, a reference to "we", "us" and "our" refers to Onesource Techmedia Limited. Unless otherwise stated or the context otherwise requires, the financial information used in this section is derived from our restated financial information. This section should be read together with "Risk Factors" on page 8 and "Industry Overview" on page 53.

Overview