La identificación de los puntos

1. By calculating the display share we found that in most of store LG has

50% display share almost all categories.

2. By the actual monthly sale of particular store we came to know the

capacity of the store and how much product can they sale.

3. It helps us to know that weather dealer is capable of being a direct dealer

of LG or not and it also helps to find out the new dealer who are capable

of being the dealer of LG.

4. We also came to know while visiting the shops that there was big problem

of after sale service.

5. Many dealers were facing the problem of after sale service because there

is no follow up calls from LG.

6. Demo calls also not done properly.

7. The top competitor of LG product in is SAMSUNG.

8. In area the performance of LG is in better position but the

competitor also hold closer margin.

9. There is high growth of sale in market due to booming in new technology and better service.

10.Word of mouth plays a vital role in awareness among customer. This is one factor, which can play a good role in promotion of products as well as demonstration given by the shopkeeper also plays a vital role for customer.

RECOMMENDATIONS AND SUGGESTIONS:

1. LG should improve it’s after sale service because its hits badly LGs market share in region.

2. More detailed customaries service is to be provided.

3. The training to in shop demonstration should be given at frequent time interval and feed back should be considered positively.

4. The company should look into the matter of person hiring for in shop demonstration. A big LG showroom should have at least 2 such kind of person.

5. LG should try new dealer who have the potential. So they can target more market.

6. As there is a bottle neck competition between Samsung and LG, it is necessary to take measure steps to overcome the area of downfall in LG with respect to Samsung.

7. The marketing managers should make better relations with dealers and reputation of the company.

8. Customer considers quality as their first preference, so the company should give more stress on this.

9. The switching of customer from LG product to other brand is due to the bed after sell service in shop.

10.The product is well aware and it is on top of mind of customer.

So company should always improve services and update their technology.

CUSTOMER SURVEY FINDINGS

1. Secondary supports play an important role in the customers mind and create awareness among the customers. The secondary support includes Demonstration, Exhibition & Even Sponsors.

2. From the survey it was found out that the majority of customers don’t buy consumer durables from exhibitions.

They just visit the exhibitions to see the co. latest model.

3. They want to buy from the showrooms or from co.

showrooms. For them service is important .Beside convenience and other factors service is key factor.

4. Also majority of customers do not want any financing scheme for purchasing the durables.

5. There was heavy rush on weekends so large numbers of ISD’s were appointed that day. Also the live demo calls helps in selling. Exchange offers also generate sale.

6. Customers are also now very choosy in buying the product and it is important for the company to make loyal customer of their brand.

7. In survey we found that LG has captured maximum market share in every category. LG dominates CTV, LCD, and Refrigerator, and Washing machine, category.

8. LG and Samsung have bottle neck competition in TV and REF. category.

9. The product is well aware and it is on top of mind of customer.

10.Customers are also now very choosy in buying the product and it is important for the company to make loyal customer of their brand.

RECOMMENDATIONS AND SUGGESTIONS

1. Exhibitions do not help to generate so much sells but they should be conducted regularly. This helps in generating awareness regarding the product in customers which ultimately helps in sales.

2. Also it is helps in advertising for the new products. Like in this exhibition new LCD SCARLET was advertised.

Company should always focus on service.

3. Display share should be increased where there is less than 50% as LG also believes that “JO DIKHTA HAI WO BIKTA HAI”.

4. Company should try to improve service. No doubt the company products have technically edge over

competitors but in long run it may hamper the company’s profit.

5. Company should concentrate more on its major drivers LCD, IT, and GSM. Branding and promotions should be done effectively as it creates a long lasting image in the mind of customers.

6. Company should also cater to the needs of sub dealers as some of the sub dealers have potential of high sales.

LIMITATIONS

Every study has certain limitations. In our study, also there were certain limitations, which I could not able to solve.

1. The research was conducted in a very small area.

2. Our research work period witness the biggest ups and downs in product sale of different brands, which affected the perception of the customer.

This was biggest drawback of my study.

3. Time factor was also important for us. We had limited time for the research, for which a full-fledged report was insufficient for me.

4. The customer filled the questionnaire mostly in careless manner, so it was difficult to make them hold for time.

5. We had only found the upper-middle class family to fill up the

questionnaire, but generally, an average middle class family was required for the study.

6. The sample size is also very small which represent my research on consumer behavior

BIBLIOGRAPHY

 www.lgindia.com

 www.google.com

 www.wikipedia.com

 Business world

 Business today

 LG magazine

 Economics times News paper

 Times of India