ESPECIFICACIONES TECNICAS DE MONTAJE
3.3 Instalación de red Subterránea
In 2012, paid Yellow Pages Digital Advertisers (Solution and Starter products) were gifted the Yelp Enhanced Profile Product as part of an introductory trial offer for a limited time. As part of SC2013 all Advertisers with Gifted Yelp Enhanced Profiles will be contacted to be given the option to purchase a Yelp Enhanced Profile from 2013 onwards. Advertisers with gifted Yelp Enhanced Profiles who do not purchase the Yelp Enhanced Profile will be transitioned to the Yelp “Basic” Free Listing after December 31
2013.
Yelp Enhanced Profile benefits include which includes additional benefits such as posting Special Offers and Announcements, removing competitive advertising, larger photo slide shows (unlimited photos) in addition to the benefits of being able to track and measure Yelp listing performance 24/7, inclusion of Yelp listing performance on Advertiser Performance Reporting (APR), plus much more. (See the Yelp Enhanced Profile Product Rules for more detail).
Advertisers are entitled to one Yelp listing per business address with published address. Advertisers may add on a “Service” area for up to 5 additional locations in selected headings to highlight other areas their business services.
Yelp Enhanced Listing Example
“About this business” – content may be leaveraged from Text Descriptor/About Us attributes from
corresponding YP BPP Photo Slide Show Photos are tripled in size and advertisers can determine the order of their photos
- Image gallery and Business Logo may be obtained from Yellow Pages Network Advantage or Professional /plus
Special Offer or Announcement
Clear visual representation that the Advertiser has a Yelp Enhanced Listing
No competitive advertising on the page
Yelp Service Area Feature
Certain Yelp Categories have this function available to Advertisers. Examples include: Interior Design, Plumbing, Event planning, Airports, Limos, Property Management, Flooring, Food Delivery Services, and Security Systems
Advertisers may select up to 5 additional suburbs that they service outside of their physical location by logging into their Business Owners Account – under “Business Information”
By selecting up to 5 addition locations/postcodes, this will help determine how often an Advertisers listing is returned in a relevant search result.
The 6 locations (5 additional locations + physical business location) together form a polygon. Service areas are defined by suburbs/postcodes that the business owner chooses. From the chosen suburbs, a polygon is constructed that covers all the suburbs’ geoquads generated by the convex hull algorithm. Yelp selects all of the suburbs that fall inside that polygon.
For example, if a business Melbourne 3000, adds Clifton Hill, Kew East, Balwyn, Burwood, Malvern East and Toorak to their service areas, they end up with a service area that covers majority of the inner eastern suburbs.
Yelp Enhanced Profile Product
Below is a list of product attributes including as part of the Yelp Enhanced Listing Product -Gifted product for Yellow Pages Digital Advertisers from March 2012.
Attribute
Yelp Enhanced
Listing
Business Listing Information
Business Name
Address
Main Contact Phone Number
Main Website URL
Image Content
Image Gallery
Business Logo & URL
Other Business Contacts
Call Tracked Telephone Number (Online)
Enhanced Text Descriptor - 160 Characters
Other Information
Publicly respond to reviews
Receive Ratings and Review
Video Hosting
Note: Users of Yelp cannot contribute to the service areas of a business. Yelp’s User Operations Team from time to time may add Services Areas to a Business Listing to better improve site search relevance.
Yelp Ratings and Reviews
Yellow Pages has partnered with Yelp to integrate ‘ratings and reviews’ into most Yellow Pages search results pages. Yellow Pages listings have also been syndicated to Yelp.com.au and the Yelp mobile app.
Ratings and Reviews are the independent opinions of individuals, providing details and sharing their experiences(good and bad) about a local business’ products or services. Star ratings provide at-a-glance information about how much other users have liked (or disliked) a business based on a 1 to 5 star scale.
Advertising on Yelp has absolutely no correlation to Ratings or Reviews. There is no way to manipulate Ratings, Reviews, or Search Results. Advertisers should focus on controlling the controllable via their “Business Account”: www.biz.yelp.com.au
Rating and review content is provided by Yelp based on what users have published on the Yelp site for particular businesses and will only be published on Yellow Pages Online and Mobile if the Business Listing on Yellow Pages corresponds to the same Business Listing on Yelp.
Recommend other businesses
Publish Announcements/Events
Removal of Advertising content from Listing page
Removal of competitor deals from Listing page
Service Area Feature (Network Professional Servicing Reach type product-
One service Area per address) – selected categories only
3rd Party Advertising (Display / Banner Ads appear on the YelpExample: Yellow Pages® Business appearance on Sensis search result page showing star rating plus links to reviews.
13 APPENDIX A
Yellow Pages® Offers approved headings (as at June, 2012) HEADING_CODE HEADING_NAME
13455 Beauty Salons
38008 Beds & Bedding - Retail 19798 Blinds
35491 Cafes
18511 Camping Equipment - Retail
25399 Carpet & Furniture Cleaning & Protection 35467 Curtains - Cleaning &/or Maintenance 45705 Day Spas 30171 Dry Cleaners 24368 Florists - Retail 33596 Go-Kart Hire 36005 Hair Removal 30775 Hairdressers
18023 Health & Fitness Centres & Services 39098 Holidays & Resorts
47058 Hotels - Accommodation 17388 Ice Skating Rinks 14893 Manicurists 10774 Massage Therapy 47589 Pizzas
33650 Restaurants
41939 Sports Tours & Holidays 32506 Sportswear - Retail
49454 Spray Tanning &/or Solariums 11827 Take Away Food
42684 Tenpin Bowling 42730 Theatre Restaurants 34754 Yoga
22195 Zoos, Sanctuaries & Animal Parks 27154 Acupuncture
41521 Adventure Tours & Holidays 17671 Amusement Centres 44148 Aromatherapy
42420 Backpackers Accommodation 10863 Bakers
25569 Balloons - Advertising & Novelty 27812 Barbecues & Barbecue Equipment 41947 Bed & Breakfast Accommodation 44083 Blinds - Cleaning & Maintenance 18546 Boat Charter Services
41017 Boat Hire - Drive Yourself 49112 Bus & Coach Charters & Tours 17825 Cake & Pastry Shops
49352 Car Wash Services 13994 Caravan & Tourist Parks 15288 Carpet & Carpet Tiles - Retail 48950 Children's Parties
48956 Children's Wear - Retail 21334 Christmas Trees & Decorations 13986 Cleaning - Home
12718 Cosmetics - Retail
33537 Curtains & Curtain Fabrics - Retail 15326 Department Stores
24627 Dog & Cat Clipping & Grooming 23787 Electrical Appliances - Retail 42536 Fishing Trips
25321 Furniture Removals & Storage 23981 Golf Equipment & Supplies 20109 Golf Practice Ranges 22500 Guest Houses 48917 Gutter Cleaning 15555 Haberdashery
49103 Hair Treatment & Replacement 24414 Handbags - Retail & Repairs 28142 Hardware - Retail
25747 Health Foods & Products - Retail 38989 Health Holidays & Retreats 17299 Ice Cream - Retail
15660 Jeans - Retail 13927 Jewellers - Retail 31917 Ladies' Wear - Retail
19895 Lighting & Accessories - Retail 28223 Menswear - Retail
49202 Mobile Phones & Accessories 43303 Motor Cycles - Hire & Tours
27529 Nurseries - Retail
29645 Paint & Accessories - Retail
42854 Paintball & Skirmish Games & Equipment 40320 Party Supplies
20591 Ski Centres, Tours & Resorts 33928 Stationery - Retail & Commercial 45330 Swimwear - Retail
48983 Toys - Retail & Repairs 24058 Tyres - Retail
48998 Wedding Cars 49001 Wedding Flowers
49007 Wedding Hair & Beauty Services 48933 Wedding Invitations & Stationery 49016 Wedding Photographers
49025 Wedding Videos
49232 Weight Loss Treatments 17132 Window Cleaning
30619 Air Conditioning - Automotive 32255 Air Conditioning - Home
28827 Aircraft Charter & Rental Services 47147 Airport Shuttle Services
44652 Alexander Technique
49364 Alternative & Natural Therapies 49046 Alternative Health Therapies Courses 19828 Antique Dealers
42773 Apartments - Serviced 31534 Apartments & Flats 37168 Aquaculture
11630 Aquariums & Supplies 44261 Arboriculturists 35432 Art Schools 38687 Astrology 40665 Australiana Products 23671 Awnings 44458 Barbers
43141 Basketball Equipment, Coaching & Venues 41890 Bath & Basin Resurfacing
23515 Billiards Tables & Accessories 11622 Boat & Yacht Equipment 43974 Boating Schools
10332 Body & Ear Piercing 48992 Bomboniere
14028 Books - Retail 41467 Boutiques 45136 Bowen Therapy
26549 Brewery Equipment & Supplies 48986 Bridal Wear - Retail &/or Hire 12645 Butchers - Retail
15164 Cabinet Makers
25844 Cake Decorators &/or Decorating Schools 17337 Campervans & Motor Homes
42870 Campervans & Motor Homes - Hire 45977 Canoes & Kayaks
22845 Canopies - Motor & Boat
27235 Car & Truck Cleaning Equipment & Products 18430 Car &/or Minibus Rental
42056 Car Alarms 49355 Car Detailing
40959 Car Restorations & Supplies 42897 Caravans & Camper-Trailers - Hire
22241 Caravans & Camper-Trailers &/or Equipment & Supplies 22497 Carpenters & Joiners
42862 Carpet Repairers & Restorers
41203 Carpets & Rugs - Oriental & Handmade 45969 Cartridges - Toner & Ink
23310 Catering - Functions 33588 Chiropractors 20508 Cinemas 42625 Clairvoyance
24848 Clocks - Retail & Repairs 18724 Clothing Alterations & Mending 19046 Coffee - Retail
42811 Computer & Video Games - Retail & Hire 49160 Computer Equipment
39993 Computer Equipment - Home &/or Small Business 41483 Computer Equipment - Repairs, Service & Upgrades 24457 Computer Equipment Supplies
43389 Computer On-Line Service Providers 19038 Computer Training Services
14087 Confectionery - Retail
35947 Convention & Conference Venues 11193 Cooking Classes &/or Information 11991 Costumes & Costume Hire 10189 Crafts - Retail & Supplies 47597 Credit Cards
10359 Dancewear, Accessories & Supplies 27693 Delicatessens 23051 Dentists 13900 Dietitians 34924 Discount Stores 14109 Dishwashing Machines 28711 Disposal Stores 49175 DJs - Mobile 32891 Dog Training 48445 Dolls & Doll Houses 16225 Dress Materials 33960 Driving Schools
42641 Driving Schools - Advanced & Defensive 44725 Duct Cleaning
35254 Duty Free Shops 43540 Electricity Retailers 49034 Evening Wear 48959 Fairy Shops 40614 Fashion Accessories 19860 Fashion Jewellery 45535 Feldenkrais 44814 Feng Shui
19151 Fireplaces & Accessories 13897 Fish & Seafood - Retail 14249 Fishing Bait
13161 Fishing Tackle 24570 Fitness Equipment 11304 Floor Coverings
49097 Floor Sanding & Polishing 12300 Floors - Raised
11320 Fruiterers & Greengrocers 20443 Function Centres & Organisers 22470 Furnishings - Retail
23833 Furniture - Cane & Wicker 32999 Furniture - Outdoor 34282 Furniture - Retail
40789 Furniture Repairs & Restorations 29572 Garage Doors & Fittings
25089 Garbage Disposal Units 28436 Garden Equipment & Supplies 40002 Garden Sheds
14621 Gardeners
40924 Gazebos & Shade Houses 13862 Gift Shops
35882 Golf Coaches
10383 Golf Courses - Public 30074 Guttering & Spouting 43231 Halal Products
49442 Hats & Caps - Retail & Repairs 21571 Health Insurance
11770 Heating Appliances & Systems 10200 Herbalists
49298 Hi-Fi Equipment
23426 Hire - Camping & Leisure Equipment 14117 Hire - Household Appliances & Furniture 25984 Hire - Party Equipment
32441 Hobbies & Model Construction Supplies - Retail 34630 Home Brewing
44342 Homewares - Retail 21407 Homoeopaths 10731 Horse Riding 49151 Hot Air Balloons 47066 Hotels - Pubs 45829 Houseboats - Hire
41106 Image & Colour Consultants 41807 Indoor Plant Hire
40371 Indoor Sports
29904 Insect Control Equipment 31674 Insect Screens
35238 Insulation Materials - Retail
27634 Insurance - Fire, Marine, Accident & General 15717 Insurance - Life
45497 Internet Cafes
49382 Internet Marketing Services 47562 Ironing Services 45314 Jukeboxes 42471 Karaoke 43966 Kinesiology 18805 Kitchenware - Retail 42668 Kites 20982 Kosher Products 29866 Laundries - Self-Service 13021 Lawn & Turf Supplies 31879 Lawn Cutting & Maintenance 32077 Lawn Mowers - Retail & Repairs 16586 Leather Clothing - Retail
30155 Leather Goods - Retail
47287 Limousine & Car Hire Services - Chauffeur Driven 49079 Linen Hire
27642 Lingerie, Sleepwear & Hosiery - Retail 26255 Liquor Stores - Retail
20125 Locks & Locksmiths 42692 Magnetic Therapy 19569 Manchester - Retail
29734 Martial Arts & Self Defence Instruction & Supplies 48971 Maternity Wear - Retail
45209 Mattress Cleaning 13552 Mattresses 44512 Meditation 37990 Microwave Ovens 19623 Mirrors 31658 Motels
22896 Motor Accessories - Retail 21431 Motor Cars - New
30880 Motor Cars - Used
29440 Motor Cycles, Parts & Accessories - Retail 28541 Music & Musical Instruments
47546 Music Stores - Retail 45837 Myotherapy
25437 Optometrists 43591 Organic Products
40568 Outdoor Adventure Activities & Supplies 17302 Painters & Decorators
25992 Paving - Asphalt & Bitumen 38466 Paving - Brick
28533 Paving - Concrete 20834 Paving - Pebble 49085 Pay Television
29157 Pens & Pencils - Retail & Repairs 32751 Perfumes & Toiletries - Retail 45527 Personal Fitness Trainers 12009 Pest Control
20907 Pet Shops 18597 Pharmacies
32174 Photograph Restorations & Retouching 34401 Photographers - General
48178 Photographers - Portrait
18236 Photographic Equipment & Supplies - Retail & Repairs 14915 Photographic Processing Services
32662 Physiotherapists
27294 Pianos - Tuning & Repairing 49211 Pianos, Keyboards & Organs 11401 Picture Framing & Frames 29122 Pictures, Prints & Posters - Retail 45551 Pilates Method
25801 Podiatrists 42099 Poultry - Retail
24562 Power Tools - Retail & Repairs 12017 Printers - General
17809 Quilting
24074 Quilts & Bedspreads
17124 Radios & Stereos - Automotive 41165 Range Hoods
26972 Recycled Clothing 43699 Reflexology
21628 Refrigeration - Domestic - Retail 45241 Reiki
39411 Relaxation Therapy 49268 Rendering
45012 Rock Climbing Venues & Equipment 38369 Roller Skating Rinks
35386 Rubber Products - Retail 22977 Rubbish Removers 42374 Rugs
40142 Sailboarding Equipment & Supplies 28290 Sand, Soil & Gravel - Retail
17167 Sauna Baths 20370 School Supplies 45896 Scrapbooking
32247 Sewing Machines - Domestic 47325 Shadecloth Supplies 49310 Sheepskin Products 44709 Shiatsu Therapy 49247 Shoe Repairs 49370 Shoes - Retail 33839 Shopping Centres
16322 Shopping Tours & Services 21202 Shower Screens
49271 Shutters & Louvres 34118 Sinks
49451 Ski & Snowboard Equipment 49319 Ski Equipment - Snow 49244 Skydiving
49361 Splashbacks
17116 Sporting Goods - Retail & Repairs 12068 Storage - General
49139 Stoves & Ranges 45802 Sunglasses
20613 Supermarkets & Grocery Stores
48453 Surfing Equipment & Accessories - Retail 21261 Swimming Pool Construction
38229 Swimming Pool Equipment & Chemicals 20362 Swimming Pool Maintenance & Repairs 21059 Swimming Pools
12076 Swimming Schools & Coaches 32042 Tattooing
17418 Television Retailers 25682 Tents
31119 Upholsterers
18422 Vacuum Cleaners - Domestic 46086 Video & DVD Equipment - Retail 46108 Video & DVD Libraries
28886 Wall Finishes
49325 Wallpapers & Wallcoverings 41971 Wardrobes - Built-In
49142 Washing Machines & Dryers - Domestic 16373 Watches - Retail & Repairs
25402 Water Beds 30376 Water Coolers
49193 Water Features, Ponds & Garden Ornaments 45438 Water Filters - Drinking
37729 Water Skiing Centres & Resorts 10111 Water Skiing Equipment
49385 Web Design & Development 48995 Wedding Cakes
49010 Wedding Jewellery & Accessories 49013 Wedding Music & Entertainment 49019 Wedding Reception Venues 47619 Window Tinting
35599 Windscreens & Repairs 24023 Wine & Spirit Merchants 23922 Wineries & Vineyards 49451 Ski & Snowboard Equipment 49382 Internet Marketing Services 49376 Dating & Introduction Services 49244 Skydiving