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Course Code
Course
Name Program Course Content
BUS 101 Behavioral
Sciences I BA
Basic concepts in behavioral sciences. The four basic disciplines within the context of behavioral sciences. Behavioral sciences that contribute to the study of organizations. The role and
significance of behavioral sciences in practice. Behavioral approaches. The basic individual behavioral model. Needs as the main cause of behaviors. Behavioral patterns. Status and role behaviors. Place and importance of social institutions in human behavior. Communication between people. Groups and culture.
BUS 102 Behavioral
Sciences II BA
Perception: definition of perception, formation process and organization of perception, the factors affecting perception, individualism in perception and perception errors, impact of perception on behaviors, development of perception ability. Learning: Definition and nature of learning,
phases of learning, theories on learning, principles of learning, application of behavioral learning theories on organizations. Personality and ego: basic concepts of personality, definition of personality, measurement and assessment of personality types, the development and importance of personality. Attitudes.
BUS 103
Introduction to
Accounting BA
Definition, basic concepts and principles of accounting. Balance-sheet and the basic accounting equation. Income statement. The concept of account and accounting transactions. Accounting plans, books and documents. Double- entry accounting method. An overview of
ERCİYES UNIVERSITY
FACULTY OF ECONOMICS AND
ADMINISTRATIVE SCIENCES
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
84
merchandise inventory account: Perpetual and periodic inventory methods. Accounts and operation of value added tax.
BUS 104 Financial
Accounting BA
Introduction to uniform accounting plan. Asset accounts and records: current and fixed assets. Liability accounts and records: Liabilities and shareholders' equity. Income statement accounts: Income and expense accounts and records.
Inventory transactions. Closing the accounts. Preparation of trial balance, balance-sheet and income statement.
BUS 201 Introduction
to Business BA
Basic topics and concepts. Relations with the other scientific disciplines. Aims and responsibilities of businesses. Forms of businesses.. Establishment of businesses. Functions of businesses:
Production, Marketing, Human Resource
Management, Finance and Accounting, Research/ Development, and Public Relations.
BUS 202 Business
Management BA
Basic concepts of business management. Management theories: Classical theory, Neoclassical theory and Modern theory. Characteristics of management activities. Management by objectives. Management by exceptions. Functions of management: Planning, organising, execution, coordination, decision and supervision. Current topics in the field of
management: lean organization, kaizen, learning organization etc.
BUS 207, BUS 209
Intoduction
to Marketing BA
Scope and nature of marketing. Global Marketing Environment. Consumer Behavior. Market
segmentation. New product development. Pricing Products. Distribution Channels. Retailing and Wholesaling. Advertising. Direct and on-line Marketing.
BUS 208 Organization
al Behavior BA
Organizational Behavior Model. Decisions in organizations: Decision making, types of decisions, conditions for making effective decisions, and decisions by groups. Conflicts in
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
85
organizations: Definition and sources of conflicts, importance of conflicts, sources and consequences of conflicts, management of conflicts and
emotional aspect of resolving conflicts.
Disappointment and satisfaction in organizations. Stress in management of organizations:
Individual and organizational stresses, causes and consequences of stresses. Groups and group behavior. Behavioral approaches to individual- organization integration (Prerequisite: BUSS. 102 Behavioral Sciences II).
BUS 210 Marketing
Management BA
Fundamentals of marketing management.
Strategic planning and market planning. Planning the marketing organization. Competition analysis in marketing. Market segmentation and market targeting. Growth strategies in marketing. Competition strategies. Marketing mix decisions. Developing marketing programs. Marketing control. Marketing during periods of economic crisis. Discussions on case studies.
BUS 211, BUS 213
Operations
Research I BA
The basic properties and the application areas of operations research. The basic elements of linear programming (LP) model. Solution methods: The graphical method and the simplex method. Technical difficulties encountered in LP models. Duality and sensivity analysis. Applications on the real world decision problems.
BUS 212, BUS 214
Operation
Research II BA
Integer programming model: Positive and zero- one models. Solution methods. Goal programming model. Network analysis. Dynamic programming. Simulation. Applications on the real world decision problems.
BUS 215 Law of
Commerce I BA
Commercial enterprise law: the definition of commercial transactions, commercial enterprise and merchant, principles relating to the
commercial register, commercial account books and running accounts, the types of and provisions applicable to merchant assistants and the
ERCİYES UNIVERSITY
FACULTY OF ECONOMICS AND
ADMINISTRATIVE SCIENCES
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
86
intellectual assets of the commercial enterprise. Law of negotiable instruments: the definition of and principles applicable to negotiable
instruments, types of negotiable instruments and the bills of exchange.
BUS 219 Financial
Accounting BA
End-of-period tranactions: Inventory adjustment entries and valuation of current assets, fixed assets, current liabilities, long-term liabilities and shareholder's equity. Income and expense
accounts. Preparation of basic financial statements: Balance-sheet and Income Statement. Commercial and fiscal profit.
Exercises, problems and cases. Prerequisite: BUS 104 - Principles of Accounting II.
BUS 301
Production Management I
BA
Basic concepts of production management. Production systems. Plant location. Capacity planning. Plant layout. Inventory management.
BUS 303, BUS 305
Corporate
Finance BA
Financial planning and control. Financial
statements and the techniques used in financial analysis. Working capital managmenet. Capital structure and weighted average cost of capital. An analysis of a firm's financial condition. Capital structure of a firm and WACC.
BUS 304 - BUS 306
Financial
Management BA
Investment policy of a firm. The management of fixed assets. Capital budgeting methods: Average rate of return, payback period, net present value, internal rate of return methods and profitability index. Sources of long-term financing. Evaluation of risky investment projects.
BUS 307
Human Resource Management
BA
Management of human resources in organizations, the concept and importance of human resources management. Development and organization of human resources management. Basic functions of human resources management. Scientific
disciplines affecting human resources
management. Planning Human Resources, Job Analysis, Recruitment, Selection, Orientation, Training and Development, Career Development,
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
87
Performance Evaluation, Compensation and Benefits, Health and Safety, Communication, Discipline and Industrial Relations. Prerequisite: BUS 201 - Introduction to Business.
BUS 311 - BUS 313
Marketing
Channels BA
The nature of marketing channels. Intermediaries: Retailing and wholesaling. Structures and types of marketing channels. Channel design decisions. Management of marketing channels. Channel cooperation, conflict and competition. Physical distribution: Transportation, warehousing, inventory control and order processing.
(Prerequisite: BUSS. 207 Principles of Marketing or BUSS. 209 Introduction to Marketing).
BUS 312 -
BUS 314 Promotion BA
Promotional efforts and communication process. Promotional budget. Promotion mix: Advertising, personal selling, sales promotion, public relations and publicity. Evaluating the effectiveness of promotional activities. (Prerequisite: BUSS. 207 Principles of Marketing or BUSS. 209 Introduction to Marketing).
BUS 318 Capital
Markets BA
Financial markets. The relationship between savings and investment. Financial assets: Stocks, bonds, other financial securities. An overview of capital markets: Primary markets, Secondary markets, Intermediaries, Mutual funds,
Investment companies. Capital markets and the stock exchange in Turkey. Defining and measuring risk. Capital asset pricing model. Valuation of stocks. Valuation of bonds. Financial Derivatives.
BUS 401 - BUS 403
Marketing
Research BA
Fundamental topics in marketing research. Role of marketing research in managerial decision-
making. Application areas of marketing research. Marketing research process. Determination of data sources and sampling techniques. Data collection. Experimental design. Measurements and
measuring techniques. Data analysis: Hypothesis testing, cross tabulation, chi-square analysis, regression and correlation. Preparation of research
ERCİYES UNIVERSITY
FACULTY OF ECONOMICS AND
ADMINISTRATIVE SCIENCES
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
88
reports. (Prerequisite: SRV. 207 Statistics I or SRV. 211 Statistics I and BUSS. 207 Principles of Marketing or BUSS. 209 Introduction to
Marketing).
BUS 404 - BUS 406
International
Marketing BA
Application of marketing concepts and methods to the international marketplace. Environmental factors in international marketing. Export market selection. Entry strategies. International
marketing mix decisions. Export documents and methods of payment for international operations. (Prerequisite: BUSS. 207 Principles of Marketing or BUSS. 209 Introduction to Marketing).
BUS 407 Consumer
Behavior BA
Introduction to consumer behavior. Market segmentation. Psychological influences on consumer behavior: Learning, motivation, perception, personality, attitudes and attitude change strategies. Socio-cultural influences on consumer behavior: Group dynamism and
reference groups, family, personal influences and diffusion process of innovations, social classes and culture. Consumer’s purchasing decision process. Society and consumer behavior. (Prerequisite: BUSS. 207 Principles of Marketing or BUSS. 209 Introduction to Marketing).
BUS 411 Decision
Theory BA
An Overview of Decision Problems, Decision Analysis, Probabilistic Dynamic Programming, Multiobjective Linear Programming/Goal
Programming, Analytical Hierarchy Method, Data Envelopment Analysis,Game Theory, Markov Processes. BUS 413 Evaluation of Financial Securities BA
Factors that affect the market value of common stocks and bonds. Theoretical and practical methods used in security analysis. Price-earnings ratio. Systematic and unsystematic risks. Portfolio analysis and management. Capital asset pricing model.
BUS 419 Investment
Project BA
Definition of investment and project. The importance of investment projects for business
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
89
Analysis firms and national economy. Factors that affect
the investment decision. Basic steps in
preparation of investment projects. Determining the total cost of the project and estimating its working capital. Static and dynamic approaches used in the evaluation of the projects
ECON 201, ECON 207
Microeconom
ics I BA
Definition and scope of Microeconomics. Basic concepts. Consumption Theory: Utility maximization, indifference theory, equilibrium of the household, income and substitution effects, derivation of the demand curve, movements along the demand curve, shifts in the demand curve, consumers' surplus. A general view of the price system: Demand, supply and their elasticities. Production in the short-run: Total, average and the marginal products, the firm's equilibrium in the short-run, producers' surplus. Production in the long-run: Derivation of isoquant curves and isocost lines, the marginal rate of substitution and elasticity of substitution, the firm's equilibrium in the long-run, elasticity of substitution and production functions. (Prerequisite: ECON. 101 Introduction to Economics I.)
ECON 202, ECON 208
Microeconom
ics II BA
Production costs: Total, average and marginal cost, derivation of long-run cost curves. Competitive markets: Total, average and marginal revenue, short-run and long-run equilibrium of a firm, short-run and long-run industry equilibrium. Monopoly: Costs and revenues, short-run and long-run monopoly equilibrium, price discrimination. Noncollusive oligopoly: The Cournot, Bertrand, Edgeworth, Stackelberg and the Sweezy models of oligopoly. Collusive oligopoly: Explicit cooperation and tacit cooperation. Distribution of income: Firm's factor demand curve, supply of factors and marginal productivity theory of income distribution. (Prerequisite: ECON. 101 Introduction to
ERCİYES UNIVERSITY
FACULTY OF ECONOMICS AND
ADMINISTRATIVE SCIENCES
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
90
Economics I). ECON 203, ECON 209 Macroecono mics I BABasic topics: Business cycle, unemployment, inflation and national-income accounting. Aggregate spending: Consumption, investment, government and export spending, leakages and injections. Potential instability: Equilibrium GDP, the multiplier process, adjustment to recessionary and inflationary gaps. Fiscal policy: Taxes and spending, deficits and debt. Monetary policy: The money market, interest rates and spending, policy constraints. The IS-LM model: Derivation of the IS and LM curves, equilibrium in the IS-LM model, shifts in the IS and the LM curves. The policy effectiveness in IS-LM model: Expansionary fiscal and monetary policies, contractionary fiscal and monetary policies.
Prerequisite: ECON 102 - Introduction to Economics II.
ECON 204, ECON 210
Macroecono
mics II BA
Aggregate demand (AD) and aggregate supply (AS): Derivation of the AD and AS curves, shifts in the AD and AS curves. The policy effectiveness in AS-AD model: The classical, Keynesian, monetarist, new classical and the new Keynesian views of AS-AD. Consumption: Absolute and relative income hypotheses, intertemporal consumption choice, life-cycle and permanent income hypotheses, random walk hypothesis. Investment: The marginal productivity of capital, accelerator model. The demand for money: The Yale-Fisher, Cambridge, Keynesian, Baumol-Tobin and the Friedman models of the demand for money. The supply of money: Money and banks, the money multiplier. Growth models: The Solow, Harrod-Domar and endogenous growth models. (Prerequisite: ECO. 102 Introduction to Economics II).
ECON 301 International
Economics I BA
Absolute Advantage and Comparative Advantage, Production and Cost Relations: Constant,
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
91
Increasing and Decreasing Costs, Costs and Production Possibility Curves,Supply and Demand Models, National indifference Curves and
International Trade,International Trade As A result of Supply and DemandDifferences,Heckher-
OhlinTheory,Leontief'sFindings,International Trade Theory and Economic Growth,Technical Change, Growth, Prices and Welfare,Commercial
Policy,Tarifs,Non-Tariff Barriers. Prerequisite: ECON 102- Introduction to Economics.
ECON 302 International
Economics II BA
International monetary relations: The foreign exchange market, forward market, the balance of payments, balance of payments adjustment, theories explaining foreign exchange rate changes. Development and foreign savings: International private capital flows, direct foreign investments, international technology transfer and international labor movements, official credits. (Prerequisite: ECON 102 Introduction to Economics II).
ECON 317 Industrial
Economics BA
Characteristics and scope of industrial economics. The relations between economic sectors:
Industry, agriculture and services. Economic development and industrialization. Economic development strategies. General characteristics of and backward/forward relations between the subsectors constituting the industrial sector. Possible factors that might affect firm’s size in an industry. Crowdedness in an industry. The
characteristics and problems of Turkish manufacturing industry. ECON 405, ECON 407 Introduction to Econometrics I BA
The Nature of Regression Analysis, Two-Variable Regression Analysis: The Method of Ordinary Least Squares, The Assumptions Underlying the Method of Least Squares, Interpretation of Simple Regression Equation, Variances and Standard Errors of Least-Squares Estimators, The Gauss- Markov Theorem, A Measure of Goodness of Fit
ERCİYES UNIVERSITY
FACULTY OF ECONOMICS AND
ADMINISTRATIVE SCIENCES
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
92
R2, Numerical Examples, Interval Estimation and Hypothesis Testing: Confidence Intervals for Regression Coefficients, Testing the Significance of Regression Coefficients: The t test, Functional Forms of Regression Models: Log-Log, Double- Log, Log-Linear, or Constant Elasticity Models. (Prerequisite: SRV.208 Statistics II or SRV.212 Statistics II). ECON 406, ECON 408 Introduction to Econometrics II BA
Multiple Regression Analysis: Matrix Derivation of Normal Equations, The Meaning of Partial Regression Coefficients, R2 and Adjusted R2, Testing the Overall Significance of a Multiple Regression: The F Test, Testing the Significance of Regression Coefficients: The t test. Relaxing the Assumptions of the Classical Model: Multicolinearity, Heteroscedasticity, and Autocorrelation. Regression on Dummy Variables. The computer applications: SPSS and EXCELL. (Prerequisite: SRV.208 Statistics II or SRV.212 Statistics II). ECON 415, ECON 417 Exchange Markets BA
Foreign exchange. Spot exchange market and its characteristics. Banks and foreign exchange transactions. Exchange rate. Arbitrage. Convertibility. Forward exchange market. The relationship between spot and forward exchange rates. Functions of forward exchange market. Equilibrium at forward exchange market.
Government intervention in the forward exchange market. Futures market. Foreign exchange
options. International monetary system and exchange market. The evolution, significance, operation and effects of Eurodollar market. Eurodollar market and domestic banking.
PFIN 307 Public
Finance BA
Definition and properties of fiscal events. Content and definition of public finance and its relationship with other disciplines. Relationship between public sector and private sector. Aims and tools in public sector. Organization of public sector. Definition
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
93
and functions of budget. Principles of budget and the cases exemplifying deviations from these principles. Budget process. Definition and classification of public expenditures. Kinds of public income. Tax theory: Fundamental concepts of taxation, kinds of taxes, principles of taxation, tax burden and response to taxation. Government debt and its economic impacts.
SRV 109, SRV 111
Mathematics
I BA
The concept of set. The theory of numbers. Equations and inequalities. Relations and functions. Linear, exponential and logarithmic functions. Limit and continuity of functions.
Derivatives and determination of the critical points of functions. Drawing graphs. Applications in the fields of business and economy.
SRV 110, SRV 112
Mathematics
II BA
Calculation of indefinite and definite integrals' areas. Consumers' and producers' surplus. Partial derivatives and the critical points of multivariable functions. Constrained optimization. Calculation of compound interest and present value. Matrices and determinants. Inverse matrices. Solution of the linear equation systems. Applications in the fields of business and economy.
SRV 201 Translation
into Turkish I BA
Translation of short passages taken from various English text books into Turkish with the purpose of developing the reading skills and enhancing the vocabulary of the students.
Prerequisite: SRV. 105 Advanced English I or SRV 106 Advanced English II
SRV 207,
SRV 211 Statistics I BA
Descriptive statistics. Probability theory. Random variables. Binomial distribution. Normal and standard normal distributions. Sampling theory. The distribution of sample means. Central limit theorem. The student-t distribution. The distribution of sample proportions. SRV 208,
SRV 212 Statistics II BA
Statistical estimation: Point estimation, interval estimation for means and proportions. Hypothesis testing. Statistical inference. Linear regression
ERCİYES UNIVERSITY
FACULTY OF ECONOMICS AND
ADMINISTRATIVE SCIENCES
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523
94
analysis. Time series. Indexes. Analysis of variance. Nonparametric tests. Sampling techniques.
SRV 509 Professional
English I MA
Relative Clauses. Noun Clauses More complex Usages of Relative and Noun Clauses. Sentences with Comparative Structures.
SRV 510 Professional
English II MA
The course rests upon reading and translating into Turkish the passages taken from various text books
Erciyes University Faculty of Economics and Administrative Sciences
Address: Erciyes Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 38039 Kayseri/TURKEY
Phone: +90 352 4374913 Fax: +90 352 437523