D. Presentaciones de Renco mediante las cuales se formulan objeciones al alcance de
1) La interpretación de la Demandada del Artículo 10.20.4 carece de mérito
STRENGTHS
1. DEVELOPING BRAND RECOGNITION
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It is no secret that one of the main keys to online marketing is branding. Developing a marketing strategy will help you to plan out the best way to build that recognition. Are your customers mostly women You can research and plan your marketing around areas women frequent. You will want a high emphasis on social media if it is women you are trying to reach.2. HAVE A ROADMAP - A marketing strategy will give you a long-term vision of the right techniques you need to use to reach your target audience. This will enable you to use a mixture of new and proven marketing techniques rather than being scattered by the whim of new marketing trends.
3. STOP REACTIONARY MARKETING - The world of marketing is changing as new media is emerging online every day. But the benefits of marketing strategy are to take in these new techniques, and incorporate them in a planned and strategic way, rather than feeling scattered by every new technique you see online. This is reactionary and you will waste a lot of your time reacting to the market rather than driving it. Knowing your target market and where they spend time online, focusing your energy there and having a plan will bring you more success.
4. SPEND LESS MONEY - When you have a strategic marketing plan you can plan out where you want to spend your marketing dollars to get the most out of your money.
5. SEGMENT THE MARKET - While most of your business may come from one gender or age group, you can increase your business targeting a secondary group of customers. Just because the majority of your customers are young adults doesn't mean you can't spend part of your marketing budget on attracting older customers. You can create daytime, low-cost or early-bird specials for seniors, advertising in venues they frequent or using media they read. You will continue to promote your evening and late-night business for young adults, using targeted marketing. When segmenting the market, you'll need to make sure you don't compromise your brand by promoting two different messages to the same group.
6. FIND THE BEST CUSTOMERS - A marketing strategy helps you target potential customers who are most likely to buy your product or use your service. Creating a primary customer demographic lets you target your marketing efforts toward them. For example, advertising in the local newspaper requires you to spend part of your budget getting your message in front of many people who will never be your customers. If you own a hair salon, advertising in a local women's magazine or sponsoring a women's tennis league or 5K race lets you target your exact customer demographic.
DEVELOPMENT - In order to develop a marketing strategy, each aspect must be
examined for both advantages and disadvantages. During the process, cost is usually factored into weighing the pros against the cons of a strategy. Although an advantage might be to bring in new customers, the disadvantage to the strategy could be it could cost too much to gain the new customers.
DISTRIBUTION - If a marketing strategy concerns itself with distribution, examining
and accessing the cost of different distribution methods will reveal if the strategy should be implemented. For example, one way to distribute information is through email marketing. Although the advantage is email marketing is relatively inexpensive, the disadvantage is that because of the high volume of spam junk mail, many Internet service providers have set up elaborate filters to keep out unsolicited emails.
VIRAL - One marketing strategy that has gained popularity in the new media world is
"viral marketing." In viral marketing, a clever or emotional campaign begins to spread quickly through the Internet. This is usually accomplished through word-of- mouth means, as well as through social networks such as Face book and Twitter. The advantage to this marketing strategy is that it gets a widespread awareness of the product or service, but the disadvantage is that there is no control over how the material spreads.
DECISIONS - In deciding on a marketing strategy to use (or a combination), it is
necessary to examine the advantages of each strategy and the disadvantages. In many cases, if there is a greater advantage over a disadvantage to a strategy, it could probably be implemented. However, it is also a matter of personal choice in some cases. For example, although an effective marketing strategy for a product might include TV advertising with programs that have high audience ratings, a disadvantage to that could entail sponsoring a program that some might find offensive or in questionable taste, which might lead to a boycott of the product or service. Deciding whether to alienate one group over enticing another group would need to be determined by the team behind the marketing strategy and the company itself.
OPPORTUNITIES
• A r c t i c ’ s m a r k e t s h a r e i n c r e a s i n g a t o t h e r s e r v i c e p r o v i d e r expense Thus opportunity to wipe it out.
• Attain higher value services
• Collaborative business needs to be explored • Vertical repeatable solutions.
• Low penetration level in rural markets. • Highly valued products