Big Bazaar is not just another hypermarket. It caters to every need of a family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, one can get the best products at the best prices – that is what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete the shopping experience. Food is the main shopped for category in this store.
Parent
Company:-Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple
Retail formats in both the value and lifestyle segment of the Indian consumer market.
LINES OF BUSINESS OF THE ABOVE
STORE:-· E-tailing
· Food
· Fashion
· Home Solution
· General Merchandise
· Leisure and Entertainment
· Wellness and Beauty
· Books and Music
Big Bazaar, which has about 150 outlets across the country, is also promoting small retailers by partly having the shop-in-shop concept.
The selected retailers put up their counters and sell through the outlet. The small retailers also lower their prices as they gain through bulk sales.
Life at Big Bazaar is pretty self-sufficient. If you were trapped in there for a week, you could live a good life. But to appreciate the nuances of home economics, one should try comparing prices. The clothes especially deserve an independent feature of their own.
The Big Bazaar is the discount store which offers a wide range of products under one roof. The products include apparels and non-apparels such as utensils, sports goods and footwear. The Food Bazaar provides a range of food and grocery products ranging from fresh fruits and vegetables, staples, FMCG products and ready-to-cook products. The Central offers a chain of stores including books and music stores, global brands in fashion, sports and lifestyle accessories, grocery store and restaurants.
Services
:-Particularly designed for the regular middle-class family that requires clothing that lasts and doesn't burn holes into the pockets of existing clothing, this store offers good bargains. What you won't get here is designs your friends will drool over. Checks and stripes are like the far-end of the creative exercise here, and the best bet for the fashion conscious would be the plain colours on display.
Big bazaar
1. Variety: Big Bazaar offers a wide variety of products of different prices and different qualities satisfying most of its customers.
2. Quality: Providing quality at low prices and having different types of products for different income customers is another advantage.
3. Price: As noted the prices and offers in Big Bazaar have been one of the main attractions and reasons for its popularity. The price ranges and the products offered are very satisfying to the customers.
4. Location : The location of Big Bazaar has been mainly in the heart of the city or in the out skirts giving a chance to both the City and the people living outside the city to shop.
5. Advertisements : Big bazaar has endorsed very popular figure like M S Dhoni and other famous personalities which has attracted a lot of customers. This has resulted in increase of sale and the outdoor advertising techniques have also helped Big Bazaar.
6. Middle class appeal : Considering the fact that there are a lot middle class families in India, Big bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar.
7. Attractive sales : Big bazaar has been known for its great sale and great offers. Big bazaar has had long lines of people waiting to get into the store for the sale. Therefore, the sales that Big Bazaar has had has increased sales in a huge way due to the sales and offers, thus this has been one of the main advantages of Big Bazaar.
Disadvantages:
1. Store layout: The store layout and the assortment of goods is not the best at Big Bazaar, as the quantity of goods sold is
more the arrangement and assortment of goods in the store is the greatest. Hence at times customers find it hard to find what they require, this leads to dissatisfaction of customer.
2. Lower quality of goods: As Big bazaar aims more toward the middle income group, the quality of goods is not of the highest quality, and this is sometimes a disadvantage as some would prefer better quality to the price, making customers to search for different places.
3. Does not appeal to the elite: As mentioned above, the main customers are middle income and a few high income groups, The elite do not like to shop at Big Bazaar as the quality of goods is lower and they would prefer a higher price and get better brand, this decreases sales from the elite class.
4. Not acclaimed for very good service : Big Bazaar is not known for high class service. The staff recruited is not very well trained and the billing queues take a long time to move, this irritates customers which makes them visit the store more seldom.
5. Lower quality of goods: As the sore is trying to concentrate on the middle income group the type of products used is not of the most superior quality and most of the times nor branded, this may dissatisfy certain customers.
6. Consumer satisfaction: Long queues and lower quality leads to dissatisfaction of customers. Due to factors mentioned above Big Bazaar shoppers are not always satisfied, this is not a positive for the store.